Executive Conversations

In today’s episode, we’re peeling back the curtain and talking with Flying Cat Marketing’s very own Head Content Editor Robert Beames.  Rob has hired over a dozen freelance writers in the last year but had to test triple the amount to find his team of writers. With that sometimes quite painful experience in mind, he shares how he now casts his net so he gets to the creme de la creme of freelance w...

The content marketing industry is fast-paced: you need to be up-to-date on tools that can help you outperform competitors. We’re joined with Pankil Shah, who tells us everything you’ll need to know about using AI to help write content. Hello hello and welcome back to the Flying Cat Marketing interview series!  This time we caught up with Pankil Shah, co-founder of Outranking.ai, an AI writing assi...

Hello hello! Welcome back to another enthralling episode of the Flying Cat Marketing interview series. This week, we get to learn all about sales—and how CEOs can hire great salespeople to get out of it! For that, we’re joined by Ryann Dowdy, co-founder and CEO of Social Sellers Academy .  Along with her co-founder Kelly Roach, Ryann helps businesses scale by giving them the systems in place to re...

“My start in the vacation rental industry was six years ago. In my initial days, I wasn’t really introduced to reporting and other things. Soon enough, I started wondering where the system was and that’s when I realized that there wasn’t one ...and it wasn’t my company’s fault, it’s just where the industry was at the time. Aside from knowing the term ‘revenue management’ there wasn’t a lot of know...

In this week’s episode, we chat with Sara Stella Lattanzio , anti-buzzword marketing strategist and marketing manager at 1plusX —the company behind the fastest AI-powered marketing intelligence platform for marketers.  She started with 1plusX as the sole member of the marketing team for a year, focusing on events and other low-cost ways to successfully promote the company. If you’re trying to expa...

“I made every mistake one can possibly make. I took the long way round and now I’m just hoping that If I can help give people a shortcut to success, save somebody a headache, and most importantly give them their time back, that to me is an incredible feat in itself.” Hello hello! The Flying Cat Marketing interview series is back after a short summer break and we can’t contain our excitement for th...

“From a very personal perspective, I’ve got a big interest in being inclusive. My dad set up a company 40 years ago and it was all about creating technical and communication aids for people with difficulties. Even when I was 12, I was writing reports for school about how we can create technology that’s gonna support people who are physically challenged. This has always been a part of my blood.” He...

“Outbound marketing is more like a search team with flashlights. You can see what’s in front of you but you’re going out in a certain direction to try and see what people are in that direction. So you have to play a quantity game up front and then a quality game as you go forward.” Hello everyone! Welcome to another exciting episode of the Flying Cat Marketing interview series. Joining us this wee...

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is with  Hostfully's Co-founder & CEO, Margot Schmorak. Hostfully started off as a free, personalized guidebook for vacation rental guests, then...

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is with  Inna Shevchenko, CMO at iGMS . We talk about how she grew iGMS from a 1-person marketing team with a very small budget to the highly trusted pro...

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is the one and only Dot Lung, the Mother of Social Media Dragons about how to build your personal brand to turn it into your greatest lead generation too...

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is with Vanessa de Souza, Rentals United co-founder.  Rentals United, now a market leader in the vacation rental tech world with $6.5 million in Series A...

Hello hello. Before we dive into today's episode, I have a quick announcement: During August I'll be taking a summer break, where we won't be recording any new episodes.  But I'm excited to republish some of the earlier conversations I've had and post clips on our social media channels.  If you've been enjoying this podcast so far, you will definitely enjoy these old/...

“I always think of brand messaging as the backbone of marketing. The message strategy is at the core of what any business is. Things like your vision or brand purpose aren’t really messages that you’re gonna slap on your homepage because it doesn’t really resonate with the customer.” Hello hello! What happens when a Flying Cat meets the Lion Words? A great podcast episode of course!  Joining us th...

“I just felt that so many B2B podcasts were putting me to sleep and they were the same old dried-up conversations, and so I said let’s put our own spin on this and let’s infuse some comedy segments, sketches, and TikTok videos. Make it more like ‘The Daily Show’ kind of sketch comedy.” Well hello everyone! We’re here with another episode of the FCM interview series and joining us this week is Trav...

“So many expectations are put on in-house marketers because everything just gets dumped on them. Even jumping from a social to page search to SEO to emails. All those things are so different and take so many skill-sets but yet, a marketer is expected to do all these if they’re in-house.” Hello hello! Welcome back to yet another exciting episode of the FCM interview series and joining us this week,...

“Without clients, without giving, or without helping others, why are you in business? I know a lot of people that are chasing; chasing money, fame, titles, and whatever it is, I just want to help people. People that are good and hard-working.” Hello everyone! Welcome back to yet another exciting episode of the FCM interview series and joining us this week is John Vuong, the founder of Local SEO Se...

Hello hello everyone! We’re back with an all-new episode of the FCM interview series and joining us this week is Thibault Masson, the founder of Rental Scale-Up and also an expert analyst in the vacation rental industry.  A little bit more about Rental Scale-Up : it’s an online platform that shares best practices to help owners and managers of short-term rental businesses grow their revenues throu...

Well hello everyone! Two things are certain in this world, the sun rising from the east and a new episode of the FCM Interview series every week! Joining us this week are not one but two guests, who are equally sweet and hard-working at the same time, Joy Ritter and Wes Melton, the creators of Pulse Nokori . Pulse Nokori is a social media platform for property managers and everybody else in the sh...

“Don’t fight for things that you’re not going to be able to win in the short-term. Content overall is a long-term play, but if you can’t rank for something within the next 3 or 6 months, then don’t bother doing it.  Go find less competitive, lower volume work you can rank for because you do need to get bigger as a site before you can go back and go after those super competitive queries.” Hello eve...

We’re back with an all-new episode of the FCM interview series and joining us today is Stephanie Grawehr, Marketing Manager at Alaya . Alaya helps companies engage their employees to drive participation at work and in the community by conducting activities like volunteering, fundraising and making it easier for employees to have a positive impact in the world through their work.  In this interview...

“What we find really important is to hire people who want to grow, they want to grow themselves, the thing they’re working on, people that are not afraid to speak up. That’s the best, and we then stimulate that by anytime somebody speaks up, you take it seriously, you do something with it and you don’t just push it away because then people stop doing that, obviously.”   Hello everyone. Welcome to...

“I actually, funnily enough, found a lot of my success as a freelancer helping companies with products that typically wouldn’t be considered “very sexy” and finding ways to get people to care. The single most important thing I say to all of them is, it’s never about what your technology does, it’s about what it enables people to do and that’s where I see storytelling as being the number one thing....

“People are obsessed with keywords and I don’t understand why? I think it’s narrow minded to obsess about one keyword and once you get to that top ranking, you move to that keyword, obsess over that keyword, like...where does it end? Well, a topic cluster, it’s kind of ambitious because you want to own that whole topic, you want to own the term, not just one keyword inside that term”.   Hello hell...

“It would be really painful and exhausting if I didn’t love the drill. So yeah, don’t get into marketing, especially growth marketing, if you aren’t really obsessed about it!” Hello hello! Welcome to another episode of the Flying Cat Marketing podcast! In one of our recent podcasts, we had Nick Jordan, CEO, ContentDistribution.com talk to us and in today’s episode, I have with me, the one-man army...