Executive Conversations

“Building a good distribution plan essentially means that for less total content production, you're able to get that much more actual output.” Hello hello Flying Fans! In episode 83 of the Flying Cat Marketing podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your reach by repurposing content. Casey explains that if you’re just scheduling content, posting...

“Really great content and open content that really tries to elicit feedback, I think is a really strong starting point for building a community that actually has substance to it. It's not just a list of blog posts that we're dropping on people.” Hey there! In episode 82 of the Flying Cat Marketing podcast, we sat down with Alex McQueen, Content Marketing Manager at Klue, to hear about ho...

“One of the ways that you could discover whether SEO is the right channel for the business that you're working with is basically understanding two questions. First, are the potential customers of your business actually aware of the problem your business is solving? And if so, where are they actually looking to solve that problem?” Hello hello! For episode 81 of the Flying Cat Marketing podcas...

“At the end of the day, we’re not trying to say we do magic. We're just trying to say, ‘we'll take all the information that you have first-party collected inside of your company, and we'll make it available for you.’” Hello, hello! In this episode of the Flying Cat Marketing podcast, we’re joined by Steffen Hedebrandt, CMO and Co-Founder of Dream Data to talk about how to properly u...

His last name was difficult to pronounce, but it was extremely easy to have a valuable conversation with marketing and growth expert, Vukasin Vukosavljevic. During this interview, we chatted about which marketing interventions can lead your company to grow organically. Vuk shared insights based on his experience in his previous role as Head of Growth at Lemlist, where his initiatives leveraging th...

“So these were super important milestones that we were able to achieve thanks to this combination of real strategic SEO and really high-quality content, that our sales team had a direct impact on with their advice.”  Hello hello! For episode 78 of the Flying Cat Marketing podcast, we sat down with Andrea Skarica, Growth Marketing Manager at Mixmax, to discuss Mixmax’s collaboration with Flying Cat...

Is customer retention the new acquisition? You betcha, says Firaas Rashid, CEO & Founder of Hook, a predictive data platform that empowers customer success teams.  This week, the Flying Cat Marketing podcast caught up with Firaas to learn about customer-led growth and how to upsell for success.  Firaas kicked off by outlining the challenges inherent in “low-risk” SaaS subscription models in te...

This week, the Flying Cat Marketing podcast caught up with Kate Erwin, Head of Content at Contractbook, to learn three ways to use social media for organic B2B growth. Kate kicked off by telling us how she makes the fleeting nature of social media work for her by using it as a testing ground for content ideas and formats. And why she believes conversation starters are more important than likes.  S...

“Marketers have always gotten the unfortunate rap of being not as impactful as sales. So now, it becomes a lot harder to get buy-in from the rest of the organization to do the things that we need to do.” Hello hello and welcome to another episode of the Flying Cat Marketing podcast! Today, we’re here with Ashley Levesque , VP of marketing at Banzai . We talk about building marketing and revenue te...

“Organic is this new big channel because it scales and you pretty much get an infinite return on investment if you rank well… When you're small and you don't have resources, you're kind of trying to do everything, and that's not the way to go. So I would wholeheartedly advise every small startup these days to just focus on the one thing that is really driving leads.” Hello, hel...

“One of the biggest issues when you only focus on leads is that you don’t have any Marketing-Sales alignment.”  Hello hello! For episode 72 of the Flying Cat Marketing Podcast, we sat down with Max Eiden, founder of hey.ad, to discuss why marketing should not focus on generating leads, why people are overly focused on lead gen today, and how we can change marketing to be more customer-centric.  He...

“A good interviewer makes sure the conversation goes down a great rabbit hole that could have never been scripted. Those candid moments, right? It's like an art, you get to pull it and play with it and make it like a beautiful shining pearl.” Hello hello. Welcome to another episode of the Flying Cat Marketing Interview Series. For episode 73 of the Flying Cat Marketing podcast, we’re with Wil...

“Rather than hire direct salespeople, you can accelerate your sales by going through a third party who's already got a customer base. They've already got that reach. They've already got a marketing program, so they can take that product out for you really quickly.” Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Series. Today, I'm really excited t...

“If content works, and all of the processes that support that content work, then content has this ability to have a huge impact, not just in marketing, but across the business and the brand as a whole.” Hello hello and welcome to another episode of the Flying Cat Marketing podcast. Today we spoke with Lauren Lang , Senior Content Marketing Manager at Constructor , as a part of our SaaS leader inte...

How do you create thought leadership content at scale even if you don’t have access to leaders?  By broadening your definition of what a thought leader is, and taking a holistic approach to content creation, that’s how.     This week on the Flying Cat Marketing podcast, we talk to content marketer Brooklin Nash about how he takes expert voices and elevates them through B2B SaaS brands. Brooklin is...

Hello hello! We’re about to show you that account-based marketing (ABM) can also be done without fancy technology. While at the beginning you might need to focus on every single detail to get accounts to convert, ABM can be highly scalable. In this episode, we invited the Director of Evangelism at B2B gifting company Alyce, Nick Bennett, who grew their whole business by following an ABM approach....

“Readers are smart and they're doing their own research. So if you just give them a copy-paste approach to comparison pages, they're going to call you on that.” Hello hello! In this week’s episode of the Flying Cat Marketing interview series, we’re here with Federico Jorge. Federico is the founder of Stack Against, delivering SEO-optimized comparison pages for SaaS businesses. Federico t...

“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you’re letting the customer choose what’s the best journey for them.” Hello hello and welcome back to the Flying Cat Marketing podcast! In this episode, we had a conversation with Breezy Beaumont , Head of Growth at Correlated , on what product-led marketing is all about, how the...

How do you manage a large remote team while motivating your employees to take great care of your customers? By treating them as you’d like them to treat your customers, of course.   In this week’s episode of the Flying Cat Marketing podcast series, we catch up with Adam Harris. He’s the CEO of property management software company Cloudbeds and tells us all about his experience virtualizing human c...

“If you're ever contemplating gating content, you need to make sure it's something that you would personally be comfortable giving your own information for, or maybe even paying for.” Hello Hello and welcome to another episode of the Flying Cat Marketing Podcast. On episode 64 of the Flying Cat Marketing podcast, we’re with Erin Balsa, Founder and Chief Picky Editor at Erin Balsa Content...

“Relying on your product marketer to be the only person that understands and talks to customers is a mistake.” Hello Hello! On episode 63 of the Flying Cat Marketing podcast, we sat down with Camille Trent, the head of content marketing at Dooly, to discuss product marketing, its importance, and how content and product marketers can work together closely to bring value to the whole team. We start...

“Another growth play that I think is very underrated and not many companies utilize, is having a really good understanding of your pricing strategy.” Hello Hello! Welcome to episode 62 of the Flying Cat Marketing podcast. Today, we’re here with Jay Desai, the Head of Marketing at Captivate Talent, a company that connects SaaS companies with sales, marketing, and customer success talent. Before Cap...

“If you’re in it for the long run, start with SEO, and do it strategically. SEO is the gift that keeps on giving ” Hello hello! During this episode of the Flying Cat Marketing podcast, we sat down with Foti Panagiotakopoulos, the founder of GrowthMentor, to discuss the ins and outs of bootstrapping a start-up and managing the workload with a small team. GrowthMentor is a platform that lets solo ma...

Want to know how to build a product so good it sells itself? Listen to this week’s episode of the Flying Cat Marketing podcast!   This week, we bring you insights from Richie Khandelwal, founder of Pricelabs, a SaaS pricing solution for the SMB and mid-market Airbnb and vacation rental space.  We caught up with Richie to learn how Pricelabs got started when he was looking for a way to ease his own...

Hi there and welcome back to the Flying Cat interview series! In this episode, we get the lowdown on the differences between B2B and B2C SEO from Marcos Sabino who heads up the SEO team at TravelPerk, a B2B business travel software.  Originally from Portugal, Marcos recently transitioned from B2C e-commerce at Myprotein, a sports nutrition brand based in the UK, to B2B SaaS at TravelPerk in Barcel...