EXCIA with Roland Nairnsey

What separates highly profitable builders from everyone else? In this episode of the EXCIA Podcast, Roland Nairnsey interviews industry legend Bob Whitten, Founder of SMA Consulting. Bob reveals the proven principles that have helped home builders across North America improve profitability, strengthen leadership, and create sustainable growth. Discover: ✅ The "People and Systems" formul...

From minimum wage to millionaire, Magda Esola’s story is a powerful reminder of what determination, sacrifice, and resilience can achieve. In this inspiring conversation, Magda shares her extraordinary American Dream journey, from crossing borders and starting over in a new country to becoming one of the most successful new home sales professionals in the nation. Through hard work, relentless disc...

Before you ever say a word, your marketing already has. In this episode, Roland Nairnsey and Meredith Oliver unpack what your brand is communicating long before you walk in the room. From your website and emails to your follow-up and overall presence, every touchpoint is shaping perception. They dive into how strong, intentional messaging builds trust, creates connection, and positions you to conv...

What separates average builders from exceptional ones? It is not effort, it is thinking. In this episode of EXCIA, Roland Nairnsey sits down with Al Trellis for a powerful conversation on pricing strategy, perceived value, profitability, leadership, and avoiding the commodity trap. With decades of experience and sharp insight, Al shares why smarter positioning, adaptable thinking, and strategic de...

The way homebuyers shop has changed… has your strategy? In this episode, Roland Nairnsey sits down with Kevin Weitzel of Outhouse to break down the 40-40-40 Rule and what builders need to understand about today’s digital landscape. No fluff. No theory. Just a real look at what’s working and what’s outdated. If your marketing hasn’t evolved, this episode will challenge the way you think about your...

If AI Is Choosing the Builder...Will It Choose You? Roland sits down with Greg Bray, President of Blue Tangerine, one of the leading digital marketing agencies specializing in home builders, to discuss how AI is transforming the way home buyers research builders and communities. For years, builders focused on Google rankings and traditional SEO to appear on the first page of search results. But to...

"Educate and Inspire Your Sales Team" D.R. Horton Management Star Eric Weisbrod Former professional football player turned sales leader Eric Weisbrod , shares his managements secrets with Roland. Eric's perspective as an athlete translates into his role as a coach managing his DR. Horton team in Panama City Beach, with over 600 closings a year! Learn how to: Meet your salespeople in their models a...

EXCIA Podcast – Episode 5: “The Year That Tested Us” In this episode, I sit down with Terri Smith, Sales and Design Studio Director of Bosgraaf Homes. Together reflected on how 2025 pushed the building industry to grow, adapt, and stay focused. Tough markets demanded tougher teams, and instead of slowing down, Terri and her team trained harder. Join us as we break down the challenges, the lessons...

In this episode, Roland Nairnsey sits down with Arnav Pawar , Head of Partnerships at Rilla , to explore how AI is reshaping in-home sales. Rilla’s innovative “virtual ride-along” technology records and analyzes real sales conversations—giving leaders clear visibility into what’s being said, how closely reps follow the process, and which behaviors lead to higher close rates. Discover how this powe...

How to Use Virtual Tools to Increase Sales: Before, During, and After the Client Visit Featuring: Beth Byrd, VP of Sales at Anewgo Join Roland and Beth Byrd, VP of Sales for Anewgo, as they walk you through proven strategies to elevate your sales process with the power of virtual tools. You’ll learn how to: Prepare – Set the stage for the perfect client visit. Present – Deliver a dazzling, connect...

Watch Roland interview two absolute sales superstars, Lisa Trusler with Stevens Fine Homes and Katrina Reese, with Chesapeake Homes, as they watch their recent video shops and discuss sales tips to maximize conversion ratios and sales. Have fun, relax, and watch EXCIA - Excellence in Action with Roland Nairnsey.

Internationally renowned Sales Coach and Author Roland Nairnsey, showcases Excellence in Action (EXCIA) in the world of New Home Sales and Marketing in  this monthly podcast. With his lifetime of experience, and offbeat humor, the charismatic Roland will be your guide and introduce you to leaders from various mediums impacting sales and SHOW YOU how they are succeeding in our ever-changing industr...