Exchanging Ideas with Thad Cox

Mapping out your freelance journey? Clarity is key whether you're eyeing another agency gig or dreaming of your own studi. This episode helps you pinpoint exactly what you want from freelancing, ensuring every step you take aligns with your ultimate goal. Dive in and design a roadmap for success, tailored precisely to your vision. Because in the world of freelancing, direction is everything. D...

Have you ever considered your agency's accounts team or that coworker from another department could be your secret weapon in going solo? Dive in as we uncover the hidden goldmine of connections you've built at your agency. Discover how these relationships can be pivotal when setting your rates, deciphering contracts, or simply seeking advice. Don’t miss out: tapping into this insider knowl...

Thad has spent over two decades in and out of the creative industry involved in various businesses, including football coaching, club nights, djing, creative agencies, hotels, restaurants and salons, both successfully and not so successfully.  In this episode, he shares insights and tips that he has picked up along the way that still serve him well, including author Shirley Conran's secret to...

In this episode Thad explains that everything you thought was true, it's all wrong. Why 'bad clients' are something we should be thankful for, why 'good clients' are actually bad for business and why you should love to work with demanding clients. Send your questions to: thad@thaducation.com Join the Community -  https://www.facebook.com/groups/Thaducation Follow us on Instagram:  h...

Thad answers your questions on how to find a peer group who inspires you, how to make your business more profitable using Lego and who you should and shouldn't listen to when it comes to career advice. Send your questions to: thad@thaducation.com  Join the Community -  https://www.facebook.com/groups/Thaducation   Follow us on Instagram:  https://www.instagram.com/thaducat...

We’ve all been there. After being busy with client work we reach a dry spell and all our a sudden we need clients. So we get out there - attending networking events, emailing old clients, frantically posting on LinkedIn - hoping to get some work. It pays off and we are now busy again! Phew, we can stop all the marketing and networking. We go back to focussing on the client work and it’s all fine u...

In this episode, Thad answers your questions on staying ahead of industry trends, tips on identifying nightmare clients early and how trying to find your style is a waste of time. - Follow Thaducation: Send your questions to: thad@thaducation.com Join the Community -  https://www.facebook.com/groups/Thaducation Follow us on Instagram:  https://www.instagram.com/thaducation/ Sign up...

One of the biggest threats to a business: is inconsistency. Each time we run a project, the process is often different, so the outcome is different as well. Because they're not the same, these outcomes don't attract the ideal clients that we want. We repeatedly construct bespoke projects, spending too much time, expenses and resources on tasks that could and should be systematised The solution is...

Objections are often not personal, they are just concerns that clients/customers may have and can usually be resolved with some patient communication. The problem is that client objections can be hard to handle, and often we take them personally, leading to us losing confidence in what we do and usually caving into client demands just to get the job. If we allow clients to bully us or we fall out...

Although it can feel good to stay safe and comfortable where we are, if we want to fulfil our dreams and work with ideal clients on big and fulfilling projects, we need to be pushing ourselves out of our creative comfort zone. This creative evolution will help enhance our reputation, allow us to command more money and attract dream clients. In this episode Thad outlines an easy to follow plan that...

We often underprice because we lack confidence in ourselves and have forgotten the value of what we do. Discounting or undercutting others to win work often comes at the expense of our reputation. If we don't break this cycle, it will suck us down like a whirlpool, never to be seen again. In this episode I’ll help you to rethink how you work and teach you how to build a business that works for you...

A good portfolio can show off your work, but a great one can open doors to working with dream clients. The problem is that too often people create a portfolio for their peers instead of their ideal clients. In this episode Thad shares how to turn your portfolio from a beautiful but ineffective gallery to a tool that will grow your business and make you irresistible. Follow Thaducation: Send your q...

If you are not moving towards landing the type of clients you dreamed about, then why did you go freelance? Without being upwardly mobile and breaking into new social circles, you will exhaust your current one and slowly plateau, struggling to raise rates and getting bored by the average work you've been putting out. Although it takes effort, it is possible to get known by your dream clients. In t...

The mistake many people make is it they take the first job offer they receive after graduating in the hope that getting real-life experience at an agency will give them the skills needed to get them their dream job at a top agency. However, in my experience, this rarely happens. Unless you are fortunate enough to work in a really exciting young agency with a great boss, more than likely you will e...

We've all been in that situation where we go from being too busy with work to have no work at all. So we start marketing, get busy with client work, stop marketing, the clients dry up, so we panic and start marketing again. It's exhausting and not sustainable. This Stop-Start behaviour means we never build momentum and never see progress fast enough. We panic and go back to our old ways and develo...

When I left the bubble of advertising, I realised just how much I didn't know, or more to the point, how much that bubble within the agency has protected me. All of the help I needed, the people, and the advice and resources were all there in front of me, but I couldn't see them because I wasn't looking for them. It was a huge mistake to leave the agency without leaving the groundwork for a succes...

We all want to make more money, but raising your rates can be intimidating. Worse still, get it wrong and you risk losing clients. When it comes to business, I’ve been fortunate enough to own and run multiple businesses across a variety of industries. I know which tactics work and which ones don’t, so in this episode I wanted to share a whole range of easy to implement and highly effective ways to...

We all say we want more clients, but what we actually want is 'high-value clients'. You know the ones - They love what we do, are great fun to work with, and money isn't ever an option. After decades of working with these clients, I'm confident that I've found the secret formula to getting high-value clients, and it's not as complex as you might think. In this episode, I'll share my secret formula...

In this episode, Thad explains his recent podcast hiatus, school disco disasters and breaks down his personal productivity routine so that you steal his secrets and smash your biggest goals for 2022. If you have any questions for Thad, please send an email to thad@thaducation.com Join the Facebook Community - https://www.facebook.com/groups/Thaducation Follow us on Instagram: https://www.instagram...

In this episode I sit down with Phil Aston to talk all things digital marketing. In this fascinating chat we discuss why you must always be evolving what you offer to clients, the importance of testing new platforms and the value of leaning into what you’re passionate about and how it can set you apart from the competition.

I sat down for a chat with Rachel Picken of Agile PR and Rob and Alex of Hutch to swap our freelancing war stories and discuss how we built up the courage to take that scary leap into trying to make our dream jobs our full time jobs. In this episode we share tips and advice on what we did right, what we got wrong and what we should have done differently so you can do the same. Please rate, review,...

In today’s episode I answer your questions on what are my favourite business tools, advice on how to land your dream job, what advice I'd give to someone starting out and how to use Instagram to get clients.

Highly sort after influencer and videographer shares his story of success that stated with showcasing the hidden side of New York and has lead to being flown around the world to create content for international brands.

In today’s episode I answer your questions on approaching potential clients respectfully, how entrepreneurs can pivot to beat covid-19, how I learn and what to do when you’re offered equity in a client’s business instead of money.

In this episode I sit down with Sales Expert Richard Woods to discuss ways that we can feel comfortable selling ourselves and our services to others in a crisis.  We discuss the importance of collaboration and how it’s better to focus on building relationships by helping others, and having the patience to know that what we do now will come back to benefit us in the future. If you have any que...