Everything Social Media in Travel by Tony Carne

Everything Social Media in Travel

Business EN ↓ 5 episodes

Sister podcast to the Everything AI in Travel podcast, in this show we look at the other topic that will define the rise and falls in travel both in the now and years to follow.

Author

Everything Social Media in Travel by Tony Carne

Episodes

Building a content engine for a travel brand with Gary Gumbleton from Ocean Holidays Group 06.04.2026 32:54

He built a travel content engine…with one person and a podcast. In this episode of the Everything Social Media in Travel Podcast, I sit down with Gary Gunton (Ocean Holidays) to break down one of the most practical and scalable content strategies I’ve seen in travel. We cover: How Gary runs an in-house “agency” across multiple travel brands Why he’s ditched the word podcast and calls them “shows”...

He doesn’t look like a TikTok star…but more than 70% of Walter Biscardi Jnr's $9M in travel sales came from TikTok. 23.03.2026 33:23

In this episode of Everything Social Media & Travel, I sit down with Walter Biscardi from Where’s Walter Travel to unpack how he built a serious travel business off the back of social media — without chasing vanity metrics, doing hard sells, or acting like a stereotypical “creator.” We get into: - How Walter went from CNN / Emmy-winning producer / agency owner to travel advisor - Why TikTok Li...

John O'Sullivan went from tour guide to a creator led media company where tours are just one product line 18.02.2026 30:44

Tour guides should dominate social. Most just won’t press record. This episode is for every tour operator who’s ever said: “Yeah… I should do more on social.” John O. Sullivan (One Minute Tours / Depot Adventures / Hidden Middle) is the guy who actually did it — from tour guiding in Europe to walking the streets with a gimbal building One Minute Tours into a creator-led media business that has...

Madison Rifkin teaches us that viral inspiration is everywhere if you have your eyes and ears open 12.02.2026 34:11

Today I’m joined by Maddie Rifkin, a builder who’s been doing standout work at the intersection of travel + creators + social distribution . We talk about: Why she started throwing pre-conference golf days (relationship cheat code) How her first company began as a bike lock at 12 , then pivoted through scooters into travel The real play for short-term rentals: sell the destination, not the ho...

Justin Buzzi on building organic social media to 300M views per year, for a tour business 04.02.2026 28:15

New show, new obsession: social media. For episode one of Everything Social Media and Travel , I’m joined by Justin Buzzi — founder of Get Up And Go Kayaking, now at 32 locations , averaging 300M organic views per year over the last three years. We unpack what actually drives that kind of reach: Why “followers don’t matter” anymore Posting 3x/day across major platforms (and why volume wins)...