Everyday VOpreneur® with Marc Scott

As summer draws to a close and we're into the second half of the year, now is a good time to start thinking about how you're going to finish the year strong. Are there strategies you can start deploying now to help you have a successful fourth quarter? What can you do to prepare for the holiday season and how that impacts voice over. Anna Lawrence had questions about Q4 and marketing strategy and...

Are there easy ways to determine whether or not a potential voice over lead is worth reaching out to, of it's a lead that's better to just pass on? That's what Woody Scott wants to know. What signs and clues can we look for to help ensure our marketing efforts are as effective and efficient as possible? I offer up five different criteria to consider when trying to determine whether or not it's wor...

Growing a voice over business is all about scale, and part of scaling a business is learning to scale time. The easiest way to do this is through outsourcing. Hiring out aspects of your business that need to get done, but you, as the talent, don't specifically have to do. But how do you decide what to outsource? That's the question Mary Anne Ivison has, and that's the question that gets answered i...

Social media can feel very overwhelming. With so many platforms to choose from, so many different content mediums to consider (photo, video, text, etc...) and FOMO that if you're not everywhere, you're missing out on voice over opportunities and work. In this episode, Moose Warywoda wanted to talk social media and was little for a little help with building a strategy that would work for his market...

The more you understand how social media algorithms work, the better shot you've got at getting your content in front of more people organically... in theory anyway! In this episode Brandon Miller wants to discuss a strategy he's heard about for gaming the algorithm with an end goal of increasing reach and engagement. The question is... does the strategy work? Does it play within the rules of the...

Hindsight, as they say, is 20/20. With the perspective granted by hindsight, it's always interesting to take a look back into the past. Are there things you'd do differently? Lessons you wished you'd learn sooner? Decisions you might go in another direction on? That's the question Anton Hill wanted to ask me. If I could go back to the beginning of my voice over career and have a "do over," what, i...

It's really easy to spend a lot of money when you're starting and growing a voice over business. Some investments are obvious. You need great coaching, great demos, a great studio and a great website. Outside of some of those necessary items, what's the next best investment a voice actor can make in their voice over business? That's the question Terry Briscoe wanted to get answered, and I had two...

Marketing during the summer can feel like a real slog, and for some, even a waste of time. It's frustrating when you put in the effort to send marketing emails to new leads as well as prospects and customers only to get a vacation notice auto-responder in return. That auto-responder is actually gift! Ally Murphy wanted to know if it was worth it to market in the summer, and in this episode I offer...

Has this happened to you... you're sending voice over marketing emails and you reach out to a company. You get a response and that response says, "I'll forward your info to my colleague who is responsible for hiring voice actors?" Great. Now what are you supposed to do? Is there even anything you can do? Or do you just sit back, wait, and hope for the best? That's the question Francis Cox wanted a...

AI isn't really coming anymore. It's already here and it's disrupting everything. Not just voice over. How much of a disruption remains to be seen. How long that disruption takes to have a major impact on the industry also remains to be seen. In the meantime, what's a voice actor to do? How can we prepare ourselves and protect ourselves so that in five years, we can still be operating a successful...

After over a decade running a voice over business full-time, I've definitely had some moments where I look back with the benefit of hindsight and see things I wish I had done differently. Part of the reason I host this podcast is to help voice actors coming up avoid the mistakes I made when I was getting started. In this episode, Shane Elsberry asks his most pressing question, "What's the biggest...

Nobody gets excited about sending marketing emails. This is not news. I mean, honestly, we'd all rather be in the booth recording. But the reality is, if you want to get to the booth, it's going to happen because you're sending emails. In this Summer Series episode, Marco Rigazio wants to talk about avoiding distraction, keeping focus and finding motivation to actually #DoTheThing day in and day o...

Do your email marketing long enough and there will come a point when you've got a growing list of prospects that becomes harder and harder to keep up with. So what's the strategy? How do you do it? How do you keep regular contact with all your prospects and clients and still keep those touches personalized? That's the question Victoria Riley wanted to ask and get answered, so that's what we cover...

Do you have a button on your voice over website that says, "Contact Me?" If so, you're not alone. Ever since the invention of the internet and Netscape, websites have used a "Contact Me" button as their primary call to action. The thing is, it really isn't a clear CTA. In this episode I explain the importance of the call to action, why it matters so much to your website and I offer five different...

When done correctly, email marketing can be one of the most effective ways of growing your voice over business. Using this free tool everyday to add new people into your marketing pipeline, and ensuring new people are hearing your demos daily is a big part of it. You also need to have a strategy for follow-up to ensure people don't forget you. That's where many VO's fall short... they give up too...

A blindspot is by it's very name, something you can't see. When you think about it in terms of driving a car, it's something that you can't see that's actually right beside you. In our voice over businesses, we have blindspots. We have things we're too close to. Opportunities that are right in front of our faces, but unless someone on the outside points them out to us, we'll miss them. In this epi...

When it comes to AI and voice over, I think we have two choices. We can fear it and run from it, or we can embrace it and leverage it. I'm choosing to do the latter. Looking for ways I can embrace AI to help me be more creative and more productive. In this episode I chat with Mike Thomas. He's a voice actor and a digital marketer who has been using ChatGPT nearly since the beginning in a lot of in...

What is it they say, "the only thing that stays the same is everything changes?" Well, we're learning that again with Instagram is the platform shifts it's focus yet again. Reels were the hot ticket in 2022. That's going to be different in 2023, as Instagram recognizes that maybe they swung things a little too far in one direction and now they're walking it back. What do these changes mean for you...

There's only so much we can do in a day. Which means there's only so far we can grow our voice over business on our own. Eventually, we either plateau or make a decision to start finding help. That's what this episode is all about... finding help. Growing your team can take a lot of different forms, and you might be surprised to find how easy and affordable it is to get a little extra help. Even i...

As congress continues to talk about banning TikTok, how can you, as a voice actor and a content marketer, protect yourself and business if that ban actually does happen? In this episode I share three steps I think everybody voice actor using TikTok should be taking right now to prepare for the worst case scenario. And then, in the best case scenario, if TikTok doesn't get banned, you're only going...

For many voice actors, the biggest deterrent keeping them from embracing social media for their voice over marketing efforts is content creation. How do I come up with ideas? What do I post about? Is all the effort to create content even worth it? Will it lead to actual paid voice over work? Christopher Tester has embraced content creation as a big part of his marketing strategy and the result has...

VoiceoverView is a tool that's been around since 2017, but a lot of voice over still doesn't exactly understand what is it or how much it can do for their businesses. In this interview with CEO Dani States, she talks about where the idea for VoiceoverView came from, and how she created a business management tool for voice actors created by a voice actor. You'll have a much clearer understanding of...

Two major aspects of my content strategy are podcasting and livestreaming. I've been hosting the Everyday VOpreneur Podcast since 2019 and I've been livestreaming probably almost as long with Free Advice Friday, originally on Facebook and now on YouTube. This week I wanted to share some of the tools that help make that happen, as I'm asked about it often. I hope this is helpful for you if you're t...

It's not an exaggeration to say I'd be lost without my CRM. Since I started using it, it's become one of the most important tools in my day to day basis operations... period. I don't think I'd ever be able to manage my direct voice over marketing efforts without it. In this episode, I dive a little deeper in what CRM is, and I provide 10 different aspects of my CRM that I couldn't live without. My...

Whether it's creating graphics for social media, eBooks and PDF's for free downloads and resources, visuals for YouTube livestreams or even the slides for the courses I teach and presentations I give, graphic design tools are a huge part of my voice over business. There are a few resources and websites that have become invaluable to me, and I know they can be a great asset for you as well. Particu...