Everyday VOpreneur® with Marc Scott

Improv is a fascinating technique in the performance world that some people love, many people fear, and, I suspect, many simply don't fully understand.   I admit, myself, that I feel into a combination of the fear and lack of understanding category. Until this interview with Rebecca Haugh.   Rebecca is a gifted voice actor and coach who teaches voice actors the art of improv.   If improv is someth...

Ah yes... the conversational voice over read. Or is that, the conversational NON ANNOUNCER voice over read? Either way, we see the direction in pretty much every single audition that comes into our studios. Doesn't seem to matter what genre. It's what every casting director, agent, producer and creative director on planet earth is looking for. So how do we deliver it? Enter Hugh Klitzke. With over...

This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful. Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's lear...

How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well? That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of th...

In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue?  Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all? Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not follo...

Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)? Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it...

Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not? In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, hi...

If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves.  Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't.  The result? She started growing her business in entirely new ways. Opening the doors t...

A voice over conference dedicated to the business side of voice over? Yes please! In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over. Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better...

When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human. That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful a...

Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs. However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts)...

Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive. Donna provides examples of how she uses AI for brainstorming, creating social media content, and generating podcast episode ideas. She also highlight...

Are you ready to find out just how wide-ranging of a genre medical narration is? Debbie Irwin joins the show to talk about her transition from Wall Street (she has thoughts on $TSLA) to voice over and the rise of medical narration as a huge and lucrative genre. She breaks down all the sub-genres that fall under the medical narration genre, gives tips on putting together the right demo, what makes...

If your marketing strategy in has been to write generic messages and blitz them to as many leads as possible, your world is about to get blown up! Coaches are still teaching voice actors this method for growing their businesses. It's never worked great, and it's about to become even less effective courtesy of new AI tools that will change the game. This is going to bring about the Death of Generic...

Booking national commercials and landing an A List agent in her first year. Growing her business with a true entrepreneurial mindset and approach. A perspective on eLearning from someone who's been on the creation and development side. Carrie Olsen shares ALL the things in this incredibly insightful interview which really could be considered a coaching session. Let the story of her journey be both...

Few things cause voice actors more stress and anxiety than their marketing. What if I send the wrong message? What if I reach out to the wrong person? What if I annoy them? Get out your iPad and Apple Pencil, friend. In this interview we're going to pull back the curtain on voice over marketing by speaking to a talent who works both sides. He's a successful voice actor who also happens to be Talen...

Maybe Online Casting sites don't hate you after all? We may hate the algorithms and the business practices and the Terms of Use on some of these sites, but what if that's not the real reason you're not booking and finding success with these platforms? Brad Hyland is a very successful voice actor, and online casting is one of the places he's booking consistently. He reached out after the "Online Ca...

Online casting sites have been taking advantage of voice actors for years. How do we respond? By continuing to fork over membership fees. These same casting sites are only getting worse in their practices. Part of me feels like they're just testing the boundaries. "How much can we get away with before the voice actors catch on and take action?" Well, apparently they can get away with a lot! From e...

Marc Scott discusses five important changes that have occurred on LinkedIn in 2024. He highlights the new 'People You May Know' feature on the profile page, the limitation on personal notes for free users, the introduction of AI capabilities for premium users, the changes to hashtags, and the impact of posting external links. He also mentions a bonus feature, which is the potential introduction of...

Mandi Kaye joins Marc Scott to discuss AI Image Generation and how voice actors can use it in their marketing efforts. Mandi shares her experience and insights on using various AI tools for image generation, including Dall-E, Ideogram and Leonardo. They discuss the evolution of AI technology, the benefits and limitations of different tools, and the importance of prompts in generating desired image...

In this conversation, Marc Scott interviews Anne Ganguzza, an award-winning demo producer and voiceover coach.   They talk about the trend of authentic and conversational voice over reads, using the example of the popular Poppi Superbowl commercial. Anne emphasizes the importance of channeling authenticity and creating a story in voice over performances. They also touch on the need to avoid soundi...

In this conversation, Marc Scott chats with the V123 Pros, Katherine Tole and Natasha Marchewka. They address issues such as the relationship between voice actors and online casting platforms, the importance of understanding the Voice123 algorithm, and the effectiveness of upgrading membership tiers. They also discuss the role of audition Likes in improving visibility and the importance of strateg...

Sometimes it's good to get out of the voice over booth and actually meet people... face to face... in real life!! Haeley Porter has been making in-person networking a bigger part of her overall marketing strategy for a while now and it's really paying off in multiple ways. In this episode she shares some networking wins, experiences with her local Chamber of Commerce, a story about a poker game wi...

Imagine my surprise when I showed up to watch The Famous Online Casting Panel at VO Atlanta recently and found Jay O'Connor, the Interim CEO of Voices.com sitting on stage preparing to take questions. The panel did NOT disappoint. Thank you, J. Michael Collins for organizing it, and the Anna Collins for making it a part of the VO Atlanta lineup. A lot of voice actors have some pretty strong feelin...

When you earn your living with your voice, it only makes sense that you should do everything possible to protect it. But many voice actors aren't doing enough, if anything. Shana Pennington-Baird suffered a vocal injury early in her career, and to ensure it never happened again, she's become "religious" about both warming up and warming down. It's one way to you can build longevity into your perfo...