Everyday Practices Dental Podcast

You can feel the pressure in your practice. Do you know where it's coming from? In Part 2, Victoria Peterson joins Regan Robertson to discuss hidden money leaks, team accountability, and the owner's wellbeing. Learn how the six domains of an investment grade practice can help you see what needs attention and decide where to start.

Your schedule is full. Your team is busy. Why does ownership still feel so demanding? Victoria Peterson joins Regan Robertson to explore how a clear philosophy of care can guide your team, protect your clinical standards, and help you build a dental practice that gives you more freedom.

Your office manager handles the problems that never reach your operatory. But do they have the time and authority to solve them? Joanne Miles joins Sara Hansen to share what she heard at AADOM and the conversations doctors and managers need to have next.

The practices that enter 2027 with momentum will not start planning in January. Regan Robertson and Sara Hansen share what dental practice owners should be looking at now, from year-end patient opportunities and marketing to staffing, goals, budgets, and the numbers that should shape next year.

Patients are changing how they find a dentist. They can ask AI detailed questions, compare practices, and even request patient videos before they ever visit your website. Sara Hansen and Matt Hutchings break down why authentic video is becoming more important, what AI can surface about your practice, and the simple videos dentists can start creating now.

As a practice grows, the way it tells its story has to grow too. Dr. Kelly Euse joins Regan Robertson and Sara Hansen to share how Advanced Dentistry by Design uses real photography, AI enhancements, and a clear social strategy to show patients who they really are without turning marketing into another full-time job.

Twenty years into dentistry, your practice should not have to look exactly like it did when you started. Dr. Kelly Euse joins Regan Robertson and Sara Hansen to talk about following new clinical interests, giving team members room to grow, and building a practice that continues to evolve without losing the patient trust that made it successful.

Generic prompts create generic dental marketing. In Part Two, Benjamin Lund joins Regan Robertson and Sara Hansen to show dentists how to give AI the stories, beliefs, patient language, and direction it needs to create content that sounds like their practice.

Read enough dental marketing and you start noticing the same phrases, the same structure, even the same tone. Benjamin Lund, Internal Communications & PR Manager at Productive Dentist Academy, has spent more than 20 years writing, editing, and working in dental media and marketing, including several years as editor of Dentaltown magazine. That experience has given him a close-up view of how dentis...

Your office manager can bring you the numbers. Strong leadership means knowing what those numbers are actually telling you. Joanne Miles returns to show doctors how KPIs, team behavior, and better questions work together to reveal what is really happening inside the practice.

Doctors spend most of their day focused on patient care, but someone still has to lead the practice. Joanne Miles joins Regan Robertson and Sara Hansen to explore what separates an office manager who gets tasks done from a practice leader who can support the team, systems, patient experience, and doctor.

Dr. Devin Giron explains why marketing only works when the practice behind it can deliver. From phone conversion and team training to patient experience and defined behaviors, this episode reveals what must happen after a patient decides to call.

Dr. Devin Giron reveals how strategic marketing, calculated risk, and a clearly defined patient experience helped him build a thriving fee-for-service, multi-doctor practice.

A patient can be ready to schedule, call your practice, hit voicemail, and disappear before your team ever gets a chance to help them. In this episode of the Everyday Practices Podcast, Sara Hansen and Matt Hutchings sit down with Adrian Lefler, CEO and Co-Founder of My Social Practice, to talk about one of the biggest hidden growth leaks in dentistry: missed calls, slow response time, and outdate...

Your website may be the first place a patient decides whether they trust your practice. In this episode of the Everyday Practices Podcast, Regan Robertson and Sara Hansen talk with Dr. Tessa Miller about website accessibility, ADA awareness, and why your website should support the same patient experience your team works so hard to create inside the practice. This episode is not about adding one we...

Dental insurance may fill chairs, but it does not build loyalty, value, or long-term practice growth. In this episode of the Everyday Practices Podcast, Regan Robertson and Sara Hansen talk about how dental practices can build patient demand without relying on insurance lists as a marketing crutch.

Before you spend more money on Google Ads, social media, or external marketing, look inside the practice. In this episode, Regan Robertson and Sara Hansen explain why marketing is not one tactic. It is the full patient journey, from the first ad to the phone call, the appointment, the treatment conversation, and the follow-up.

A campaign is not one email, one post, or one ad. In this episode, Regan Robertson and Sara Hansen break down what makes a dental marketing campaign actually work: a clear goal, a patient-centered story, brand alignment, and enough touchpoints for the right people to see it, feel it, and act on it.

Patients do not always hesitate because they doubt the dentistry. Sometimes the treatment feels too big. In this episode, Sara Hansen sits down with Sommer Carrol to talk about what patients carry into the room before they ever hear the treatment plan: fear, embarrassment, cost concerns, and the hope that someone will help them take the next step without shame.

Patients do not always doubt the diagnosis because they distrust the doctor. Sometimes they doubt because the disease feels personal, the cost feels heavy, or the system has trained them to wait until something hurts. In part two, Dr. Wade Kifer continues the conversation on diagnosis, trust, insurance pressure, periodontal disease, and how dentists can help patients hear the truth without feeling...

Patients do not always doubt the dentistry. They doubt what they cannot feel yet. In this episode, Dr. Wade Kifer explains how clinical confidence, team alignment, and clear communication help patients trust the diagnosis before pain forces the decision. A correct diagnosis does not automatically create patient trust. Dr. Wade Kifer joins Regan Robertson, Sara Hansen, and Victoria Peterson to talk...

Google Ads can work, but they are not a strategy by themselves. In this episode of Everyday Practices, Regan Robertson and Sara Hansen break down how dentists should think about digital advertising before they spend money. The goal is not more clicks. It is choosing the right platform, the right message, and the right strategy for the patients your practice actually wants to attract.

In this episode of Everyday Practices, Regan Robertson and Sara Hansen sit down with Dr. Jon Ehlers to unpack what patients are really deciding in the chair.  Patients do not say yes because they understood every clinical detail. They say yes when they feel safe, seen, and confident in the person guiding them. In this episode, Dr. Jon Ehlers breaks down how trust is built in real time, how bigger...

A strong brand promise means nothing if the patient experience breaks the moment someone walks through the door. In this episode, Sara Hansen and Matt Hutchings unpack why trust is built or lost in the first few minutes, and how authentic marketing only works when the real experience supports it.

Thinking about going out of network? This episode breaks down what practices must do before making the move, from team training and patient communication to internal systems and marketing that replaces demand before it disappears.