Everybody Brands

Purpose lifts us at the end of the day beyond the tasks we have accomplished and the goals we have achieved to the belief that we have not just added value, but we've achieved something of significance in pursuit of something greater.  This is perfect episode for anybody who's in a leadership position.  It's perfect right now for organizations who are finding the need to adapt what they're doing a...

In this episode of the Everybody Brands Podcast we have a conversation with Wes Gay about how we should define a brand and what a marketer or business owner focus on now, especially in uncertain times: branding or marketing.  Wes Gay is the founder of Wayfinder and a StoryBrand Certified Guide & Copywriter. Wes’ experience as a former pastor gives him the empathy and credibility to help leaders cr...

David Lemley has had a creative and strategic hand in shaping some of the world’s most iconic brands including Starbucks, REI, Pampers, and Nintendo. As the Founder and Chief Strategist of Seattle-based Retail Voodoo, David is on a mission to help better-for-you brands win customer’s hearts, minds, and souls. He partners with marketers, investors, and founder-owners to unlock the power of their br...

“Marketing is too important to be left to the marketing people.” — Peter Drucker It’s no wonder business leaders struggle with marketing. Spend any amount of time listening to podcasts and ”experts” and you‘ll hear conflicting advice, confusing jargon, and a jumble of terms that make you wonder why you bother to try marketing at all. IN this conversation with Dennis Hahn, we'll explore branding, e...

If you’re a board member or nonprofit leader, this two-part episode of Everybody Brands is one to which you need to listen, to understand why your digital strategy needs to be part of your entire organizational structure. All businesses need to be managing their digital resources, but It's like a “spaghetti of things.” What many leaders neglect is that just like if you have a campus of buildings,...

When communications consultants say things like, ”Nonprofits don't want to do the work that we need them to do and they don't realize how important strategy is;” and nonprofit leaders say, “Strategic planning is not helpful and annoying and takes up too much time,” it's time for an intervention. Just how important is strategy, and why is it the first principle in Aespire’s Clarity Credo for purpos...

Does your brand inspire and engage people? Why not? If your vision and values aren’t clear and communicated at every touch point, people forget why your brand matters. The Clarity Principles are for people focused on growing their company with a culture that attracts and retains customers and talent. The 12 principles of the Clarity Credo are essential values to help you align purpose, communicati...

Trust is a brand asset for which every employee, from the CEO to the front-line team, is responsible. Trust is reinforced when people act and speak in a manner that is consistent with an organization's values, character, and culture. The challenge with trust is that you cannot buy it or force customers to believe your organization is trustworthy. Your brand must work to earn trust. Every interacti...

Your brand embodies the purpose, mission, values, vision, message, and impact of the organization. Leave one out and people fill the gap with what they want to believe. Are you willing to risk that? Understanding how a story works toward making your brand and organization’s personality more believable is essential to unlocking the power of purpose and the potential of your narrative. When we tell...

What defines a Difference Maker? What are the qualities of a Difference Maker? Discover the four dimensions of communication and culture to amplify your voice, deepen knowledge, and expand your impact in the difference you want to make as a business owner or as a nonprofit. Hosted on Acast. See acast.com/privacy for more information.

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) yo...

Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications. If you are a smart marketer or business owner who wants to make the best use of your time and limited resources to help your organization communicate, raise aw...

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of three books (The Accidental Creative, Die Empty, and Louder Than Words) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. His book Die Empty was named by Amazo...

Be Courageous. We will dream big dreams, and have the courage to change and adapt in order to make our vision a reality. Courage may require that you step into the unknown. It may require difficult conversations. It will require that you find a way to overcome whatever fear is preventing you from taking the next step. Download a FREE POSTER to transform your culture and help you apply the 12 princ...

Be Powerful. We will believe our cause is meaningful, and act in the belief that it has the power to change the world. Power comes from strength: a courageous and engaged board; a confident and competent leader; a clearly articulated purpose; and a mission embodied by the character, culture, and voice of the organization. Download a FREE POSTER to transform your culture and help you apply the 12 p...

Be Positive. We will choose our words well, for they will motivate people to follow, donate, advocate, and believe in our cause. Optimism is a better motivator than pessimism. Internally and externally, stakeholders will respond to positive messages with a positive response. A positive experience leads to deeper motivation and more engagement. Being positive affects everyone’s perceptions. Downloa...

Be Trustworthy. We will seek accountability and transparency, acting and speaking in a manner consistent with our values, character, and culture. Clarity  — the principle of clear and focused communication — can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, character, and voice must be unified in support...

The true gift that is given is your supporter's trust. Money, services and time is an accompaniment to that gift. How you respond shows your donor that their gift is as meaningful to you as it is to them. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building...

All media is social media, and every interaction is an opportunity to build a relationship. Explore why ambassadors and advocates need to be authentic. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communications. Hosted...

Be Engaging — As in a conversation, listen as often as you speak to stakeholders, supporters, and believers in your cause. From "Raise Your Voice: A Cause Manifesto." Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driv...

Engaging people is not about telling your story, it's about inviting them into a story. The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come. An audio abstract from Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and...

Be insightful. Big data, little data. We will embrace data as a means of telling our story and gaining greater insight into the outcomes of our mission. An audio abstract from Part Two, chapter Four of Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you rea...

Be meaningful. We will ensure that our values and actions align with the reasons that motivate our followers and stakeholders to believe in our cause. An audio abstract from part two, chapter 3 of Raise Your Voice: A Cause Manifesto. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the...

Focus your strategy and communication on the information needs of your audience. Learn to speak their language, what they care about, and how to best speak to their minds and touch their hearts. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture th...

Strategy is not an option, it's a requirement of your mission. Every purpose-driven organization needs a strategic plan to guide its activity and communication. Download a FREE POSTER to transform your culture and help you apply the 12 principles of the Cause Manifesto from Aespire.com. Lead your team better when you read the top-rated book for building culture through mission-driven communication...