Everybody Brands

Find Your Perfect Franchise and Own Your Future with Alex Smereczniak (co-founder of Franzy.com ) and Brian Sooy, Founder of Aespire Branding and Marketing In a sales slump? Improve your messaging and watch sales grow with StoryBrand and Brian Sooy . Take our free marketing assessment powered by StoryBrand. How to Get in Touch Explore Franzy’s tools and resources: Franzy.com Contact Alex via email...

In this episode, Brian and Eric discuss the intersections of ministry, business, and personal vocation. Topics include the co-vocational and bi-vocational models for ministry, lessons pastors and business leaders can learn from each other, and the significance of viewing work as worship. They also reflect on the challenges and opportunities in integrating faith with professional life. This episode...

In this episode of the Everybody Brands Podcast, Brian Sooy and guest Zach Hoskins discuss Zach's perspective on this idea: "Don’t just sell a product—sell a process. Help clients build a strategy that converts leads, nurtures relationships, and retains customers for life." This episode is brought to you by Aespire, the branding and marketing agency for service companies . What is your professiona...

Join business and brand strategist Brian Sooy for a conversation with Brett Baker, founder of VAUSA. VAUSA is a virtual staffing agency with a mission to create meaningful jobs and community for military families by strategically building remote teams for faith and purpose-driven businesses. Highlights from this episode: Visit hirevausa.com to hire a virtual assistant to free your time Book a free...

This brief episode introduces you to Trade Secrets: Four Core Strategies to Maximize Value for Service Companies by Brian Sooy, now available in audiobook format. “Trade Secrets by Brian Sooy shouldn’t be secrets at all, yet most of us have never applied these practical, easy-to-understand ideas to optimize our businesses. Thanks, Brian, for making practical solutions so accessible!” – Donald...

Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on Aespire.com . It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose, mission, vision, and values. In this episode, Brian unpacks each of these important principles of brand stra...

We're changing the name of this podcast from “Everybody Brands,” to “The Extraordinary Strategist.” If you're a listener or subscriber, you’re already member of The Society of Extraordinary Strategists . I share interviews with marketplace leaders, you’ll hear my insights more when we publish, and maybe we will find some new music to celebrate our name change. Thanks for listening and following. Y...

Tim Schurrer was the COO at StoryBrand, where he worked alongside Donald Miller, and in a previous role, he worked alongside one of my heroes, Steve Jobs. Tim just released his new book, “The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again” Click here to buy "The Secret Society of Success now. If you want to know how you can live a life of signif...

Kate Volman is the CEO of Floyd Consulting. Kate and Brian Sooy talk about content, creativity, and repurposing so you can do more with the content you love to create. Floyd Consulting believes an organization can only become the best version of itself to the extent that its people are becoming better versions of themselves. And in order to do that, you have to learn about your employee's dreams,...

What's the secret to creating value, scaling, and growing your business? In this conversation with entrepreneur and author Blair Enns, we learn it’s not about doing more or better, and it may be about doing less. Discover why growing your business requires more than good habits.  In this episode, I’m talking with Blair Enns from Win Without Pitching. Win Without Pitching is an organization th...

Perceptions influence and determine how we experience the world. In this conversation with Rob Meyerson, the creator and podcast host of How Brands Are Built, we talk about how your brand name influences people, and how you manage expectations for all the decision-makers on your next naming project Rob is the principal of the branding agency Heirloom, and the author of the new book, Brand Naming:...

As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide , he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story.   J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, Marketing Made Simple: A Step-by-Step StoryBran...

Tom Schwab believes, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” So how do you start that conversation? If you can’t make it through the noise, how will you drive traffic and leads? The answer is not to add to the noise but to speak directly to your dream customers. There is no easier or effective way than being featured on targeted podcast inte...

We all have a problem: We’re addicted to busyness. Busyness is a distraction that erodes our attention, drains our energy, and minimizes our effectiveness. Best-selling author and serial entrepreneur Jordan Raynor shares how we can overcome busyness and redeem our time. Jordan Raynor is a serial entrepreneur and national bestselling author who helps Christians do their most exceptional work for th...

Brand owners and marketers can learn a lot from... wait for it... recovering ministry professionals. Why are people drawn to brands that demonstrate credibility and trust? We might not have all the answers, but we talk about that question and more in this conversation between Jake Zufelt and Brand Strategist Brian Sooy. Jake is the founder of Weldwood Marketing, an agency that specializes in marke...

Not content to leave a pile of brand myths unkicked in the middle of the road, Andy Starr, Managing Partner of Level C, and Brian Sooy, Brand Strategist and Founder of Aespire Brands ask (and answer) questions about brand and branding. People don't understand why differentiation matters. What's the value? Why should someone who works in brand care about the brand being different?  “What are the th...

What is brand? What is branding? Why does it matter? This episode of the Everybody Brands podcast is Part One of an extended conversation with Andy Starr, Managing Partner of Level C. “We believe that the brand is defined by and owned by you. Branding is what we do what I as the owner of the business, it's what I do to influence you.” Andy Starr is the managing partner of Level C, an education pro...

In this episode of the Everybody Brands podcast, we’re talking with Merrell Sheehan, the Vice President of Marketing, and Cole Godsey, Marketing Manager at Electronic Merchant Systems about how a B2B brand wins trust and earns customer loyalty through exemplary customer service and transparency (with a technique many businesses can do). EMSCorporate.com EMS on Facebook EMS on Twitter EMS on Linked...

Stephanie Owens is a Certified Brand Strategist and the founder of Gold Sheep Design, a collaborative branding and design studio based in Southern California that helps musicians and instrument makers grow crowds of super fans by cranking their brands to 11. In Part 2 of this two-part episode, we talk about how any business can crank their brand to 11.. Stephanie is a self-described Introverted ro...

Stephanie Owens is a Certified Brand Strategist and the founder of Gold Sheep Design, a collaborative branding and design studio based in Southern California that helps musicians and instrument makers grow crowds of super fans by cranking their brands to 11. In part one of this two-part episode, we talk about how businesses in the music world can crank their brand to 11. She's a self-described Int...

What is the difference between marketing and branding? It's ridiculous to argue about what's more important, branding or marketing. It's important to understand the difference between branding and marketing so you know how they work together to attract, inspire, and engage customers and create raving fans.  In this episode, Brian discusses the definition of brand and marketing, and shows you how y...

In this special episode of the Everybody Brands podcast, Cleveland businessman and National Director of WEC, Intl., John Murtha and Brian Sooy have a conversation about faith-driven business, entrepreneurship, and why everybody who works is essential. This episode is different from most others on this podcast — you'll learn about Brian's background, his faith story, and his passion for helping ent...

In this episode of the Everybody Brands podcast, we have a conversation with Mind State Group founder Will Leach on how making fast emotional connections with people will help your brand win trust and resonate with people’s hearts and minds. Will knows what it what it's like and how it feels to hold your breath every time you launch advertising, and how crushing it is when the campaign you worked...

Take two for the first international Everybody Brands episode with Eddie Biroun, a copywriter who happens to design. Eddie helps businesses attract more leads, create more customers and increase profits through brand building and sales messaging.  Eddie has achieved results across 16 different markets, including financial insurance, real estate, automobile education, entertainment and fitness, and...

Purpose, mission, and vision statements can be confusing. It's rare to find two organizations that agree on common usage, definition and application of the words. It can be even more confusing to understand why each word is relevant, and how each component relates to one another. Some organizations tend to substitute their mission and vision for their purpose. If you want your audience to connect...