Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Hey, Mama! We often hear about the importance of establishing ourselves as experts in our niche. But how do you actually do that? What does it mean to build authority in your industry? Today on the podcast, I'm breaking down how to use your podcast to build authority in your niche and what it means to be an expert in your industry. In this episode, you will learn: My story of using my podcast to b...

Hey, Mama! Tracking our podcast metrics is a task we should be doing monthly when podcasting for our businesses. When we analyze the right podcast metrics, we can learn a lot about our listeners and what podcast content they're actually enjoying. Podcast downloads are often the focus in the podcasting industry, but these numbers are vanity metrics and don't equate to sales when you are podcasting...

Hey, Mama! Blogging is a great way to boost your website's SEO and drive organic traffic to your website. Today on the podcast, I sit down to chat with Mikayla Taylor about creating a blog for your online business. Mikayla shares great tips for getting started with blogging, the dos and don'ts of blogging, and so much more. If you've been thinking about creating a blog, then today's episode is jus...

Hey, Mama! When we are podcasting for our business, what can make or break this marketing strategy is whether or not we have podcast listeners. The thing is that we need podcast listeners who match our ideal clients. In today's episode, I'm sharing tips for getting more podcast listeners and how to ensure these listeners are quality leads. In this episode, you will learn: Why you need to increase...

Hey, Mama! When you are podcasting for your business, there are certain strategies you have to use to generate hot leads. One strategy that can make or break your lead generation is how you connect your podcast content to the offers you are promoting. In today's episode, I break down the why and how of connecting your podcast content to your offers, which is the key to generating hot leads. In thi...

Hey, Mama! Have you been thinking about starting a coaching business? Or maybe you have been thinking of pivoting to coaching? Either way, today's episode is just for you! In this episode, I interview wellness coach and nurse Kaci Ikels, all about her journey to starting a coaching business. Kaci shares such great insight into the coaching industry and practical tips for getting started. In this e...

Hey, Mama! As mamas running businesses and raising babies, we have to leverage our time and energy. When trying to grow our businesses and generate consistent leads, we may be tempted to try everything the experts say to do when developing our marketing strategy plan. The thing is that we are often left feeling burnt out and may find ourselves ready to throw in the towel when what the experts say...

Hey, Mama! There has been a major push in the online space this year for entrepreneurs to start making video content a standard part of their marketing strategy. With how many of the gurus and experts talk about video content marketing, they make it sound like it's crucial to us creating that connection with our ideal clients. Well, I disagree. In fact, I have been able to drop IG reels from my ma...

Hey, Mama! In today's episode, I interview Ashley Baumann to discuss her and her husband's journey as married entrepreneurs. Ashley sheds light on what it's like to be an entrepreneur married to an entrepreneur and gives great tips for successfully navigating life as married entrepreneurs. In this episode, you will learn: Ashley and her husband's journey as married entrepreneurs Struggles that can...

Hey, Mama! Have you ever reached a point in your podcasting journey where you worried you would run out of topics to discuss on your podcast? Maybe you have wondered if your audience finds your content entertaining. Or maybe you have held off on launching your podcast because you're not sure what to talk about. Trust me, I get it. Keeping your podcast content fresh and engaging is every podcaster'...

Hey, Mama! Have you wondered if you can truly find a balance between motherhood and entrepreneurship? At times it can feel impossible, especially if we find ourselves trying to keep up with what we see the Instagram perfect mamas are doing. In today's episode, I interview Megan Gillespie, and she shares the secret sauce to balancing business and babies. One theme that reigns throughout this episod...

Hey, Mama! When podcasting for our businesses, generating leads is what we expect to happen. It can be frustrating to focus our efforts on our podcast and not see a return on investment. In today's episode, I'm sharing four reasons why your podcast isn't generating leads for your business. In this episode, you will learn: 4 actions you may be doing that are interfering with your generating leads f...

Hey, Mama! Networking and building an online community are critical to our success as mompreneurs. In today's episode, I interview Shynesha Howard about why we need to network in the online space. Shynesha shares great tips for building an online community and how to get started with networking. In this episode, you will learn: Why networking and building an online community are critical to your s...

Hey, Mama! Do you dream of adding a podcast to your business but feel that you have to wait until your littles are older? Maybe you have a podcast, but showing up consistently is a challenge with your toddlers running around the house. In today's episode, I share the six hacks that have helped me build a successful podcast and show up consistently for my audience each week. **This week is the last...

Hey, Mama! Today's episode is very special because it is the 50th episode of the Mama Turned Mompreneur Podcast! 🎉🎉🎉 I honestly can't believe I have been podcasting for 50 episodes. This is a major achievement and calls for a major celebration! In this episode, I share five things I've learned in podcasting for 50 episodes. I'm also doing a giveaway! Check out the details below. **Special Note:...

Hey, Mama! In today's episode, I discuss four signs that starting a podcast is right for you and your business. I share the benefits of starting a podcast for your business and my personal experience of moving away from other marketing strategies. In this episode, you will learn: Why I added a podcast to my business and made it my primary way of marketing my business Four signs to help you determi...

Hey, Mama! Marketing our businesses can feel hard at times. We don't want to come off as a sleazy car salesman. The thing is that we have to market our businesses in order for people to know what we do and start working with us. In today's episode, I chat with marketing extraordinaire Lizzy Grant about authentic marketing. Lizzy shares actionable tips for getting started with authentic marketing a...

Hey, Mama! Have you fallen into the routine of creating "how to" content for your podcast episodes? Creating "how to" content tends to be our go to for content creation because it's easy to come up with. However, when we fall into this habit, we end up treating our podcast episodes like Google. We create a situation in which we only share the process or the features of our offers with our audience...

Hey, Mama! Do you have a full-time job but desire to start a business? Maybe you're currently working a 9-5 and running a business on the side. In today's episode, I chat with Coach Simi about how to start a business while working full-time. Simi shares her tips for successfully managing her home and business while working full-time. In this episode, you will learn: Coach Simi's journey: how to st...

Hey, Mama! In today's episode, I'm answering one of my listener's questions! Her question was about how to generate podcast episode ideas when you don't have an audience to poll. This was such a great question and one that I know other listeners probably have too. Take a listen to learn my #1 strategy for generating podcast episode ideas without asking my audience. In this episode, you will learn:...

Hey, Mama! Growing and nurturing my email list is one of my 2023 goals. In order to reach any goal, you have to create a strategy to help you. Today I sit down to chat with Christina Vaught about how to create an email marketing strategy as a busy mompreneur. Christina shares some practical tips for creating an easy to implement email marketing strategy, the importance of email marketing for your...

Hey, Mama! One topic discussed often in the podcasting space is becoming a podfade or how to avoid becoming one. Well, today, I'm sharing the #1 way to avoid becoming a podfade, which is to have a podcast strategy. In today's episode, I share how to avoid becoming a podfade with a podcast strategy and break down the five key components of a podcast strategy. In this episode, you will learn: The #1...

Hey, Mama! In today's episode, I chat with Monique Sinclair about how to create a content marketing strategy. Monique shares great tips for creating content that builds connections with your ideal clients and helps you stand out amongst others in your niche. In this episode, you will learn: What is content marketing How to create a content marketing strategy Tips for creating a content marketing s...

Hey, Mama! Running a business and raising babies brings its fair share of challenges. It's even more challenging when you're doing it all as a solopreneur. Whether you're just starting out or have been in business for a few years, outsourcing tasks in your business may not be in your budget just yet. If you're feeling overwhelmed with wearing all of the hats in your business and are looking for co...

Hey, Mama! Today is such an exciting episode because I sit down with my friend and brand photographer, Kita Zuleta. In today's episode, Kita gives such great insight into why every online business needs brand photography. Kita breaks down the importance of brand photography, how to use it in your content, what to look for in a brand photographer, and so much more. I also share my experience workin...