Event Promoter Podcast - By Event Vesta

In this inspiring fireside chat from EVERYWHERE Event Marketing Summit 2025 , founder Heidi Luerra shares how she built RAW Artists from her kitchen table during a recession into one of the largest independent arts showcases in the world. Hosted by Craig Heron (Director of Marketing at Vesta) , this conversation dives into the creative, operational, and marketing lessons behind scaling a grassroot...

How does a 24-year-old fill 3,000-person venues in 10 cities every weekend? Ross from Slacker Media Group reveals how SMS marketing drives their multi-city dance party empire. Learn why they chose texts over email (98% open rate!), how they segment by city, and their secrets for building repeat customers who attend 3-4x per year. Key topics: SMS marketing for events, scaling to multiple markets, c...

Building Successful Ambassador Programs for Events wiht Alex Hilburn, Surge Socialinstagram.com/surgesocial_

Running a taproom is more than brewing great beer. It is entertainment. Unique brewery event ideas can be hard to come by though. As previous brewery owner and touring event organizer Caitlin Jewell puts it like this: her job at Somerville Brewing and now Grainbakers is simply “putting butts in seats… anything creative we could do to get folks to come in and have a pint." This recent podcast...

How does one of Houston’s top music venues consistently sell out shows and exceed ticket projections? In this episode of the Event Promoter Podcast, Ashley Dawson, Senior Marketing Manager at White Oak Music Hall, breaks down how her team uses data-driven marketing strategies, KPIs like MROI and EDP conversion rates, and community partnerships to prioritize shows and drive ticket sales. Learn how...

We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns. The evidence (peer-reviewed research, real-world examples, statistics, and expert commentary) clearly shows that continued marketing investment in a crisis pays off in both the short and long term, whereas pullback...

Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares expert insights on launching a successful event promotion campaign. With experience marketing 1,000+ events across Texas, including Austin Psych Fest and LEVITATION, Aaron explains:✅ The key elements...

Emily Autenrieth, Business Owner at A Seat at the Table Books , joins the Event Promoter Podcast powered by Event Vesta to share how they create a feeling of a unique, inclusive space for events. We discuss how small businesses like A Seat at the Table Books can hold a space for events that make the events feel unique and memorable while creating loyalty and new customer engagement for the busines...

Empty seats at your venue don’t just mean unsold tickets—they represent a cascade of lost revenue from concessions, merchandise, and customer goodwill. For venue owners and event organizers, the ticket resale market has become a double-edged sword, often working against your best interests. In this post, we’ll uncover how the resale market impacts your bottom line and why taking control of it is n...

We dive deep into actionable show marketing strategies with Maggie Adams, Marketing Manager at Nashville's Basement East. With experience on both the venue and artist management side of the industry, Adams shares invaluable insights to help independent artists maximize their show promotion efforts. Whether you're playing your first shows or looking to level up your marketing game, these proven str...

during Jazz Fest, and elsewhere. The concept of the After Party is a topic that comes up a lot with venues and up-and-coming promoters. Howie generously shares his insights and experience about what makes a great after party that will sell out and be... a great party. Learn more: cegpresents.com --- The ⁠Event Promoter Podcast⁠ shares stories and insights to help event promoters and organizers get...

As we approach another election cycle, event promoters are facing a familiar challenge: skyrocketing advertising costs. In this episode of the Event Promoter Podcast, we connect with Dr. Jill Bruckner , a Leadership Development Consultant with a background in Communications and PR, to explore into the impact of political spending on advertising and explore strategies for event organizers to naviga...

In this episode of the Event Promoter Podcast, we dive deep into the topic of business networking events with Alessia Priolo, founder of Dreamstate Agency and the event organizer behind the Dreampreneur Event. Alessia is no stranger to innovative event concepts. Previously, she wowed us with her insights on hosting a  Metaverse concert , showcasing the potential of virtual production in boosting a...

Event Promotion Checklist 31 Social Media Post Examples To Promote An Event 24 Proven Restaurant Event Ideas ----- The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. L...

In this episode of the Event Promoter Podcast powered by Event Vesta , we interview Howie Schnee, President of CEG Presents and Director of Artist & Venue Partnerships at Volume.com, along with Greg Nacron, COO of Volume.com. Together, they delve into the transformative impact of virtual and hybrid events on the music industry. Key Takeaways: - Importance of Virtual and Hybrid Events: Discover...

In this episode, we sit down with Alaina Leigh from Event Vesta, who has accumulated millions of views on TikTok in just a couple of years. Alaina shares her invaluable insights into the TikTok algorithm, creative strategies, and tools like Creator Search Insights that help event organizers make the most of the platform. Whether you're looking to boost your brand's engagement or curious ab...

We sit down with Jesse Kirshbaum, CEO of Nue Agency, to dive deep into the current state and future of the music industry. Jesse shares insights from Nue Agency's lastest music industry trends report , covering everything from the health of the music business to the evolving landscape of live events. Key Topics Discussed: The remarkable growth and opportunities in the music industry Trends in...

We're diving into the world of AI-powered event descriptions and how they can help you boost attendance and engagement for your events. We'll cover: 🤔 The problem with typical event descriptions and why they often fall flat 🚀 How AI tools like ChatGPT can revolutionize the way you create compelling, tailored descriptions for each of your events 📝 A step-by-step guide on using ChatGPT ef...

Welcome back to the Event Promoter Podcast! I'm your host, Craig Heron, and today's episode is a special one—not because it's my birthday (just kidding, that was a joke from our last session)—but because we're diving deep into the use of AI in event promotion. We're unpacking how nearly 1,000 event organizers have innovatively used AI across 20,000 events to streamline and enha...

Event Vesta Co-Founder, Andrew Prystai, joins us to talk about the overview of our 2024 Event Promotion Trends Report. The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experience...

Learn expert tips for creating strategic branding that makes your events stand out, with Jason Gierl of Insect Hobby Design Co. Jason shares his decades of expertise on event branding and design. Discover how to: [00:02:00] Develop a distinct brand identity and voice tailored to your audience [00:08:15] Elevate the event experience through immersive, wow-factor design [00:29:00] Leverage limited e...

Kristen Lau-Grover is Director of Marketing & PR for Hawaii Food & Wine Festival. The pacific islands' biggest food & wine festivals in it's 13th year. Kristen shares insights about how she manages marketing and PR for such a big event with a very small event marketing team. She discusses using technology to be more efficient and some insightful strategies for influencer market...

Zack Jones is an artist turned event organizer in Malvern, Iowa. Malvern is a small town in southwest Iowa that puts on a variety of events that bring people to the town from surrounding cities. In this episode, we talk to Zack and have him share some of the reasons he thinks events are important for rural small towns. He also shares his experience as an artist making events happen to promote his...

In this episode of the Event Promoter Podcast powered by Vesta , we have Francesca Sacerdoti . She is a long time promoter and live events extraordinaire. Francesca has a rich history of working in both the arts and music industry. Now she is working as the Assistant Director of The National Congress of Italian-Canadians. They put on a huge Italian festival in Quebec which draws around 500,000 att...

Lindsay Toussant Brown is the Executive Director at Omaha Sports Commission. Omaha Sports Commission is responsible over $377 million in economic impact for the Greater Omaha Metro Area. They coordinate sporting events such as the Olympic Swim Trials, FEI World Cup, TBT Basketball Tournament, and many more. Lindsay got her start in college as an athlete herself. After helping out with events, she...