Popl

Event Marketing: A GTM Podcast by Popl

Business EN ↓ 4 episodes

This podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion. Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.

Author

Popl

Episodes

Episode 3 | How Event Marketers Get Promoted: Grace Nicklas Spills the Secrets with VP of Marketing at Popl 16.02.2026 1:03:03

In this episode of Event Marketing: A GTM Podcast by Popl, we sit down with Grace Nicklas, Ecosystem Marketing Manager and growth-minded operator, to break down how event marketing can become a true career accelerator and a powerful GTM engine. Grace shares how she strategically evolved from content and events into a broader ecosystem role, proving that in-person marketing isn’t just about brand...

Episode 2.2 | Steph Pennell and Popl Discuss Attribution, ROI, and Winning Event Marketing Strategy 09.01.2026 57:27

In another episode of In-Person GTM Pros, host Bryce Alsten (VP of Marketing at Popl) sits down, face-to-face with Steph Pennell, the creator of The Event Critic and former Head of Event Marketing at ZoomInfo, to unpack exactly what it takes to run in-person events like a true go-to-market engine. Expect a tactical, behind-the-scenes conversation on how to tell if your company is ready for an in-...

Episode 2.1 | Steph Pennell and Popl Discuss Event Marketing, Lead Capture, and In-Person GTM Strategy 10.11.2025 42:23

In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human le...

Episode 1 | Scott Leese on Building Trust at Scale: How In-Person Events + LinkedIn = Endless Pipeline 22.08.2025 54:49

In this episode of the In-Person GTM Pros Podcast, hosts Bryce Alsten (VP of Marketing @ Popl) and Jason Alvarez-Cohen (CEO @ Popl) sit down with sales leader and author Scott Leese to explore why trust, relationships, and human connection are the future of pipeline growth. Scott shares how in-person events and LinkedIn engagement can outperform outdated cold calling and email tactics, plus practi...