Event Experience

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Rachel Stephan, Snöballer-in-Chief at Snöball Event Marketing about referral marketing, the importance of peer-to-peer sharing, and the metrics that matter in event marketing. Stephan also shares her personal journey as an immigrant and her adoption of various channels for sharing event content.  Rachel Stephan has been o...

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Jessica Connolly, Director of Global Events for Meltwater. They discuss Jessica's role in inheriting and enhancing Meltwater Summit, her emphasis on attendee engagement and satisfaction, and her strategies for creating memorable event experiences.  With over 20 years of experience in event execution and production, Jessic...

In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimization at Informa Markets, MK Granados; and Head of Klik at Bizzabo, Will Curran.  The discussion covers the practical implementation of gamification strategies to engage diverse aud...

In this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for immersive engagement. He discusses the importance of staying true to the audience's needs, the goals of Summit, and ongoing educational opportunities provided by CEMA throughout the y...

In this episode of Event Experience, meet the co-founder of the new Resilience Conference, Leslie Hitchcock-Stone. As a former Director of Global Events at TechCrunch, Leslie shares her passion for hackathons, and the creation of a mission-driven event focused on defense, security, and societal resilience.  Leslie has designed and produced technology conferences of up to 5,000 participants in San...

In this episode, you'll learn how technical production effectively merges with event planning through constructive communication and a spirit of service.  Cameron Magee shares the critical role of saying "no" as technical production teams strive to serve event planners. His journey from a young volunteer at his church to owning a national event production company informs his experience with common...

In this episode, host Rachel Moore and experts from Smyle and Bizzabo explore the fundamentals of strategic event design. The panel features professionals from Smyle — James Howitt, Director of Client Experience & Development; Sophie Hulf, Senior Creative Strategist; Nick Thomas, Technical Director; and Jacob Palmer, Producer — and from Bizzabo — Kacie Finance, Vice President of Sales.  Together,...

In this episode, you'll learn the importance of combining entertainment, education, and branding for successful events, the psychology of team roles, and Geoff's advice for taking career risks to advance in the event planning industry. Geoff Thatcher is a creative leader who has crafted world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the new College Football H...

In this episode, you'll learn about content's dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event professionals craft winning content. This episode is packed with actionable tips and expert guidance for event professionals looking to elevate their content strategy. Nazya Ayaz leads...

In this episode, you'll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews.  As the visionary founder of Eventible.com, Ankush Gupta is spearheading a paradigm shift in professional event discovery and evaluation. With over two decades of leadership experience, Ankush is leveraging cutting-ed...

In this episode, you'll learn about balancing creative and logistical aspects of events, ensuring a high return on investment, and integrating experiential marketing with traditional marketing methods. Kelly Markus is the CVO at Hunters Point. Here's what you'll hear about in this conversation: Experiential vs. traditional marketing ideas Examples of social media and public relations campaigns Adv...

In this episode, we'll examine the speaker lineup for today's events and how adequate preparation can lead to astronomical payoffs. Cliff Kennedy is the Communication Success Coach at Kennedy Speech Communications. Cliff shares his expertise about how speakers should inspire audiences, the priority we should place on speaker preparation and rehearsal, and how non-native English speakers and techni...

In this episode, we'll zero in on the role of events within integrated marketing with Kelly Carlsted to understand the critical aspects of managing event revenue and demand generation. Kelly Carlsted is the Senior Manager of Global Field Marketing and Events for Dremio. Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness c...

In this episode, we'll walk a mile in exhibitors' shoes with Adam Jones to reduce frustration and maximize value at your events. In our own version of Undercover Boss, we examine the realities of the exhibitor experience at today's trade shows with Adam Jones. From applications consisting of hundreds of pages to a mashup of different vendors for booth activations, the trade show journey may leave...

In this episode, you'll take a journey back in time to late 2023 when event industry experts delivered predictions for the new year, and then fast forward to the present as host Rachel Moore and a panel of experts discuss the current state of event industry trends.  Learn about the latest impacts of conscious conferencing, micro-events, AI, and event tech consolidation on successful attendee exper...

Are you ready for Season 5 of the Event Experience podcast? Named one of the top event industry podcasts by multiple outlets and celebrated in the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms, this podcast is one you can't miss. Dive into the collective wisdom of top event planners and prepare for an all-new season on July 1. 🌟 Season 5 brings unprecedented access to the stra...

This milestone 100th episode of the Event Experience podcast features a conversation between Host Rachel Moore and Bizzabo CMO and Cofounder Alon Alroy. This episode delves into the challenges and transformations in the event industry, particularly in light of recent technology advancements and the impact of the COVID-19 pandemic.  Alroy shares his insights on driving innovation at Bizzabo, the im...

In this fresh episode of Event Experience, host Rachel Moore is joined by email marketing experts to discuss how to overcome common email marketing challenges faced by event professionals. Tune in to hear about effective strategies for improving email open rates, crafting compelling content, and using advanced segmentation and automation to enhance attendee engagement from the following experts: ...

Grab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize...

In this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discus...

In this engaging episode of Event Experience, host Rachel Moore sits down with Deesha Dyer, the former White House Social Secretary and current president Hook & Fasten Consulting, to delve into the intricacies of planning high-profile events at the White House.  Dyer shares her journey from being an event geek to orchestrating one of the most notable events of the Obama administration: the visit o...

In this episode, you'll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas a...

In this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power of entertainment in event planning. Delving into their unique roles and the genesis of EVA, an online marketplace for booking vetted entertainment, Stokel and Moreland share their expertise on selecting the right speakers and the impact of out-of-the-...

In this episode, hear from TIME Executive Editor and Chief Events Officer Dan Macsai, whose dual role sees him curating influential people lists like the TIME100 while spearheading the magazine's event portfolio. Macsai shares insights into the list-making process and the challenges and triumphs of executing events in new locations.  He also emphasizes the importance of community building beyond e...

In this episode, you'll learn about the evolving landscape of event sponsorships in 2024, providing invaluable insights for event professionals grappling with sponsorship challenges from three industry powerhouses: 1. Arianna Black, Director of Events and Digital Experience for Women In Product 2. Evan Babins, Event Manager for Intuit 3. Jennifer Feeney, Head of Event Sponsorships for The New York...