Event: Crushed for Wedding Pros

In this week's episode, Becky interviews Meghan Ely, a PR expert for wedding professionals, discussing the importance of public relations in the wedding industry. They explore common misconceptions about PR, the benefits of getting published, and various opportunities available for wedding pros to enhance their visibility. Meghan shares practical steps for those new to PR, emphasizing the need for...

In this conversation, Becky Hart and Radhika Graham explore the complexities of work-life balance in the wedding industry. Radhika shares her journey from a full-time job to running her own wedding planning business, emphasizing the importance of setting boundaries, asking for help, and prioritizing self-care. They discuss the challenges faced by wedding professionals, including time management an...

This week, Becky Hart and Hannah Davis sit down to discuss the intricacies of designing effective websites for wedding professionals. They explore the benefits of using Showit, the importance of blogging and SEO, and the key components that make a wedding pro website successful. Hannah shares common mistakes to avoid, when to consider a rebrand, and offers final tips for wedding pros looking to en...

This week we are diving DEEP into all things networking for wedding pros! Do you love networking? Hate it? Avoid it at all costs? Whatever the case, this episode is for you! Listen in on my presentation from the Book More Weddings Summit where I break down the benefits of networking, my best tips and tricks, and most importantly how to set yourself a part and build meaningful relationships to GROW...

On this week's episode, Becky sits down with Adrienna McDermott of Ava & The Bee to chat all things SEO for wedding pros. Adrienna breaks down SEO, why it's essential for wedding pro success, and what we can be doing today to increase our chances of ranking higher on Google for our desired keywords. She reminds us that SEO is a long game and that we shouldn't expect results overnight.  Key Tak...

In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business while not serving the luxury market.   She shares a...

Have you ever thought about growing a team, but were too scared to trust someone else with this business that you've built from the ground up? This week's episode is for you! Learn how to avoid burnout by taking the leap to scale your biz, with Jess Aiken of the Planner's Perspective and Wedding Company of Williamsburg.  Jess shares her journey in the wedding planning industry, from starting as an...

In this episode, Becky shares a recent wedding day experience and her main takeaways from it, which came down to staying calm when things didn't go as planned and having a positive energy on a wedding day despite the circumstances! She also discusses handling things behind the scenes as much as possible and not bringing situation to couples unless it's absolutely necessary.  Becky emphasizes the s...

In this week's solo episode, Becky sits down to chat about all things ghosting in the wedding industry. What is it, why is it happening, and what can we do about it!? She also discusses how ghosting isn't strictly happening from couple to vendor, it's also happening from vendor to couple AND from vendor to vendor! Ghosting isn't going away any time soon, so we need to learn how to deal with it and...

Heidi Thompson, founder of Evolve Your Wedding Business, joins Becky on the podcast to share her expertise on marketing plans in the wedding industry. Heidi breaks down the five key components of creating a marketing plan: setting goals, defining your ideal client, getting clear on your messaging, the how/strategy, and evaluation/review.   Learn how to create a marketing plan for your wedding busi...

In this solo episode, Becky shares five life hacks for productivity and success in both personal and professional life for wedding pros.   Becky's Lifehacks for Increased Productivity: Learn to wake up early! Go to bed sooner (leave the binge watching Netflix behind and swap it with a productive morning routine) Use a meal planning app like eMeals paired with Walmart+ (or another grocery/delivery...

In this episode, Becky interviews Aislinn McKenna of Aislinn Eileen Coaching about her journey from building her luxury wedding photography business to becoming a full-time coach for wedding pros, leveraging her 14 years of industry experience. Aislinn is passionate about helping others to overcome mindset issues to grow beyond what they thought possible and to love their businesses again.  Hear a...

In this solo episode, Becky reflects on her 12 years in the wedding industry and shares five things she would do differently if she were starting her business now instead of in 2012. She discusses the importance of investing in necessary tools and systems, managing money better, investing in education, growing a team, and giving back to the community. She also highlights two things she would do th...

In this week's episode, Becky interviews McKenna of Life In Letters about her journey as a wedding calligrapher. McKenna shares how her signage and stationery business began and how she quickly grew to having over 100 weddings in one year and was able to quit her full time job. From there, she was able to scale back the number of weddings she was taking on each year while increasing her minimum, s...

Are you feeling burnt out on Instagram these days? Does it feel like you are putting time and effort into this app for little or no return?  In this episode, I'm chatting about my thoughts on Instagram in 2024 and how to still enjoy the platform without letting it suck the life out of you. I explain why I continue to use Instagram for my business after nine years on the app, the pros/cons of Insta...

In this episode, Becky interviews Darcy Warden, a virtual assistant for wedding professionals (and Event Crush's own VA for the last several years!)  Darcy shares her journey from being a wedding planner to starting her own VA business during the pandemic. We discuss the different services that VAs can provide, the signs that a business might be ready to hire a virtual assistant, VA pricing struct...

This week, Paula Ruzenceva of Pin With Paula is on the show to share about the power of Pinterest, how wedding pros are missing the mark with it, and the untapped potential that exists once we nail down a Pinterest strategy! We discuss the value of Pinterest for wedding creatives and how it can help generate leads and bookings. Paula explains how she specializes in Pinterest and blogging to provid...

How do you set yourself apart among a sea of wedding photographers or a sea of wedding planners? How can you ensure that your business gets noticed by the right clients? This week we're diving into this topic and various ways you can stand out among the crowd! Key Takeaways: 1. Stop Blending in! Infuse these three things into your online presence: Your personality Your style Your unique offerings ...

Wouldn't it be nice to make some extra income while also being able to offer discounts to our clients for products and services they'll be needing for their wedding? Affiliate programs can do just this, and today I'm sharing my favorite ones. All of these are free to join, and a great way to provide added value to your client's experience!  Affiliate Programs mentioned in this episode: Minted Wedd...

Want to know one of the quickest ways to fail in the wedding industry? Hint: it involves isolation, keeping to yourself, and not making an effort to connect with your local wedding community. I have a *lot* to say on this topic, but this week I'm breaking things down for a quick bite-sized episode on the power of community in the wedding industry, and what community can do for you. If you've been...

This week, I'm chatting about what wedding planners should and should NOT be doing on wedding days. As a planner, especially in the earlier years of business -- it's common to find ourselves doing things that are totally outside the scope of our services. So, let's clarify our role as planners/coordinators, diving into what we should be taking on and what we should be saying no to on wedding days....

When it comes to tools for wedding pros, there are SO many resources available! It’s nearly impossible to vet them all but don’t worry– I’ve gone ahead and done it for you. 😉 In this episode, I share the systems and tools I use every single day and week in my wedding and event planning business. I discuss all of my favorite programs and what I specifically use them for including SuiteDash, Asana,...

Join Becky to chat about longevity in the wedding industry and what it takes to really last and make it past the 5-year mark. Becky will chat about: The impact of forming meaningful, long-lasting relationships in the industry Staying up to date on new technology and trends Showing up consistently The benefits of outsourcing The importance of a growth mindset and why you should continually evolve &...

Andrew Hart with Hart Systems Bookkeeping is on the show today, sharing about getting his start as a bookkeeping pro and his top tips for gaining control of your wedding business finances.  You can expect to learn about: Visibility and Awareness Knowing Your Numbers Profit First Receipt Management  The Importance of Hiring a Pro Find Andrew here: https://hartsystemsbookkeeping.com/ Andrew's QBO Fo...

Get to know Becky Hart, the girl behind the podcast. The "why" behind the Event: Crushed podcast, Becky's background in the wedding industry, and what motivated her to finally make this show happen.