Event: Crushed for Wedding Pros

Welcome to the 50th episode of the Event: Crushed Podcast — a heartfelt milestone that called for something a little different. In this solo episode, I'm sharing an open letter to all the wedding pros out there who are pouring their hearts into their businesses in the midst of a tough season. If you've been feeling discouraged, questioning whether this work is still worth it, or feeling unseen in...

Struggling to show up on Google? You’re not alone! Many wedding pros feel frustrated when they don’t see their business ranking in search results. That’s why I brought in Carrie of Bloem Creations, a web designer, copywriter, and SEO expert who specializes in helping wedding pros and creatives get found online. In this episode, she’s sharing local SEO strategies that actually work — so you can att...

Social media is noisy, algorithms are unpredictable, and relying solely on Instagram for your leads is a risky game. So, what’s a wedding pro to do? Enter email marketing—the dark horse of marketing strategies that most of your competitors aren’t using (yet!) In this episode, I sit down with my very own business coach, Candice Coppola, to talk about why email marketing is one of the most powerful...

In this episode, Becky sits down with Nina Addeo of I Do Wedding Marketing to explore how wedding pros can use ChatGPT and AI to streamline their content creation, marketing, and daily workflows. They break down common misconceptions about AI, practical ways to integrate ChatGPT into your busy wedding business, and ethical considerations for using AI-generated content. If you've been hesitant to e...

What happens when two best friends take a leap of faith and launch a wedding business? Meet Clarae and Taressa of Birdie June Events, the duo who went from being my wedding interns two summers ago to running a thriving event rental, planning, and photo booth business.   In this episode, they share: The unexpected text that changed everything What it’s really like to run a business with your best f...

Marketing your wedding business can feel overwhelming—especially when you're balancing everything else in life. But what if it didn’t have to be so hard? In this episode, I’m joined by Tayler Cusick-Hollman, marketing consultant, small-business builder, and founder of Enji—an easy-to-use marketing tool designed to help wedding pros market with confidence and ease. Tayler shares her unexpected path...

Feeling burnt out by social media? You're not alone! In this episode, I chat with wedding planner and business coach Becca Tuttle about the power of vendor relationships in growing your wedding business—without relying solely on Instagram. Becca shares her inspiring journey from an 8-year-old wedding-obsessed girl to launching Becca & Co., a thriving planning business, and later expanding into...

In this episode, I chat with Alexandra (Alex) Owens, a multi-passionate entrepreneur about her remarkable journey in the wedding industry. From unexpectedly launching her career as a photo booth attendant (thanks to a Craigslist ad!) to having a hand in 2,700+ events, co-owning a wedding venue, and now creating The Crush Collective—a wedding expo with a fresh take—Alex has done it all. We dive int...

Feeling overwhelmed by social media? Struggling to keep up with trends while running your wedding business? In this episode, I sit down with Danison, owner and artist behind Bow Tie & Brush, to discuss how wedding pros can create a sustainable content schedule that helps them show up consistently-- without burning out. Danison shares his journey from an accounting background to becoming a wedd...

In today’s episode, I’m getting real about the early mistakes I made as a wedding planner—mistakes that cost me time, money, and a whole lot of stress. I’m sharing these lessons so that you don’t have to learn the hard way like I did! Whether you're a planner or not, you'll be able to apply these lessons to your own wedding business. Here’s what you’ll learn in this episode: ✨ Why undercharging c...

In this episode of Event: Crushed, I sit down with Olivia from Numa Films to talk about what it truly means to respect the wedding day. As a talented storyteller and co-founder of a woman-owned videography company, Olivia shares her philosophy on wedding day etiquette, vendor collaboration, and ensuring the couple’s experience remains at the heart of everything she does. We also discuss vendor rel...

Today's episode incorporates two of my FAVORITE THINGS!!  The wedding industry, of course, and... Disneyland ❤️ There is soo much we can learn from Disney and how they create incredible experiences for guests all across the world. How can we take the magic of Disney and apply it to our own businesses?  Listen to this week's episode to find out!   "Whatever you do, do it well. Do it so well that wh...

In this short episode, Becky shares some encouragement for wedding pros who may be struggling with an abundance vs. scarcity mindset; she also shares her word of the year for 2025 and stresses the importance community and how right now (the off season for many of us) is the perfect time for outreach networking.  Mentioned in this episode: - Episode 36: Transform Your Business (and life!) With an A...

It's booking season, baby! Today we're talking all about lead management and how effectively tracking and managing leads and sales can have a huge impact on business success. Becky discusses the importance of having a solid system in place for tracking, managing, and nurturing leads for the year ahead. Tracking this information allows us to have access to data such as conversion/booking rates, our...

As we head into a brand new year, it's time to pause, reflect, and plan for the future. In this episode, we dive into the transformative power of reflection, and how to create space for big ideas with an annual "Big Ideas Retreat." Whether you're looking to reset your business or personal life, these tips will help you set intentional goals for 2025. Tune in for actionable insights and inspiration...

This week, expert copywriter for wedding pros Andrea Shah gives us some practical tips for updating our websites for booking season success. Andrea emphasizes the importance of wedding pros understanding their clients' needs, the significance of pricing transparency, and how to enhance the overall client experience through websites. She also delves into the role of copy in attracting clients, the...

Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #14, "Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching." Aislinn was one of the earliest guests I interview on the show, and it was such a great convo! Stay tuned for an interview with yours truly c...

Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #3, "Longevity in the Wedding Industry and How to Last Beyond 5 Years." In this episode, Becky lays it all out there for anyone who is interested in making a name for themselves in this industry that has an extremely hig...

Happy December! This week, join Becky as she sits down with Renee of Renee Walker Photography and Beneath the Pines, to chat about all things styled shoots. Are they really worth the time and effort? Is it worth investing in a content day? What is proper styled shoot etiquette? All of these questions and more will be answered -- tune in to hear Renee's insight and learn now styled shoots have chan...

Happy Thanksgiving week! On this solo episode, Becky dives into her top three takeaways from Wedding MBA 2024 earlier in the month, and how you can apply these to your own businesses this season.  Mentioned in this episode: Wedding MBA - Tickets are discounted at $219 until April 2025 Longevity Episode: Episode 3 of the Event: Crushed Podcast  Enji - AI Marketing Tool for Wedidng Pros ChatGPT and...

Engagement season is just around the corner! Not sure how that happened, but here we are... and as we prepare for 2025, there couldn't be a better time to dig into our business systems and make sure that things are really working as they should be. I sat down with Becca Mai of Wed2You to chat through the exact steps that we should be taking to audit our businesses from the inquiry and booking proc...

This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes the importance of viewing social media as a game,...

In this conversation, Emily of Emily Foster Creative discusses her journey into the wedding industry and the importance of having a functional and beautiful website for wedding professionals. She outlines the five pillars of a successful website: brand strategy, design, copywriting, content, and SEO, emphasizing how each pillar interconnects to create a cohesive and effective online presence. The...

In this week's solo episode, Becky discusses her personal experience with wedding industry education as a consumer and what she has learned along the way as someone who has invested a decent amount of money into conferences, workshops, courses, masterminds, and more. She shares some of her favorite resources and educational opportunities for wedding pros and wraps up the episodes with 3 'do's' and...

This week, Becky and Mimi of Wilder Social discuss the intricacies of social media for wedding professionals and the importance of being authentic and how this helps our online presence. Mimi shares her journey into the wedding industry, the challenges wedding pros are facing with the Instagram algorithm, and the importance of genuine engagement.   We also explore effective content strategies, the...