eTail Unplugged

Lauren Price proves your career doesn’t have to be a straight line to be powerful. In this episode of eTail Off the Record, the COS SVP of Marketing & Communications shares how she turned a nontraditional path across agencies, platforms, startups, and brands into a strategic advantage in modern retail. She digs into why leaders need to stop “powering through” broken systems and instead focus o...

Golf brands aren’t supposed to look like this and that’s exactly the point.   In this episode of eTail Off The Record, we sit down with Alex Vailas, Head of Brand at Bad Birdie, to unpack how she’s rewriting the playbook on what a golf brand can be.   Alex shares how an unconventional path from fashion blogging and becoming a million‑follower Pinterest creator to agency creative director and now b...

Nearly half of US consumers would rather go to the dentist than wait a week for a refund. In our latest episode of eTail Off The Record, Jeremy Balkin, founder and CEO of TodayPay, breaks down why the refund process is structurally broken and how retailers can turn it into a competitive advantage. Listen now to learn how to take back control of the post-purchase experience.   

Welcome to the first episode of eTail Off The Record, a new podcast from the team behind eTail. In this episode, recorded live at eTail Palm Springs, Dan Bennett and Alex Seaman, co-founders of furniture.com, share how they are building a tech-forward platform at the intersection of AI, marketplaces, and modern retail. Learn how they’re launching their AI shopping assistant Dotti and rethinking th...

eTail Off The Record is a retail and eCommerce podcast built for leaders who need more than surface-level insights. In a world where retail moves fast—and the noise moves even faster—this podcast gives you direct access to the people shaping eCommerce and digital retail right now. No panels, no presentations—just real conversations with industry leaders driving strategy, innovation, and growth. Ea...

In this episode of eTail Unplugged, we sit down with David Smadja, the former Chief Marketing Officer of McDonald's Switzerland and a passionate advocate for digital transformation and brand building. David shares his journey from digital agency beginnings to leading marketing innovation at global giants like Nestlé and McDonald's, offering a masterclass in evolving loyalty programs from s...

In this episode, hosts Leo and Liz sit down with Ryan McClurkin, Chief Analytics Officer at JTV, for a masterclass in modern marketing measurement. Fresh from his crowd-pleasing session at eTail Palm Springs, Ryan unpacks why customer lifetime value (LTV) is the ultimate metric brands should be chasing-and how most organizations are missing the mark. He dives into the three biggest flaws in market...

Join us for an insightful conversation with Kevin Moffitt, EVP of the ODP Corporation and President of Office Depot, as he discusses the company's innovative approach to retail in the post-pandemic era. Discover how Office Depot is leveraging AI, enhancing in-store experiences, and expanding services to meet evolving customer needs. Kevin shares the company's strategy for unifying the cust...

In this episode of eTail Unplugged, we sit down with Brit Tucker, the dynamic leader behind Society6's digital transformation. With a wealth of experience in both agency work and brand management, Brit shares her journey into the world of eCommerce and how creativity and self-expression are at the forefront of Society6's mission. Join us as Brit reveals the insights gained from Society6&#3...

In this episode, we sit down with Amanda Effron, Chief Digital Officer of IKEA North America, to explore the iconic brand's evolution in the digital age. Amanda shares insights on IKEA's journey from catalog-based retailer to omnichannel powerhouse, discussing the challenges and triumphs along the way. Amanda also dives into IKEA's commitment to sustainability, authentic brand identity, and advice...

In this captivating episode of eTail Unplugged, we dive deep into the world of innovative footwear with Stephen Bailey, the Chief Marketing Officer of John Fluevog Shoes. Stephen shares the fascinating journey of how this quirky Canadian shoe brand has embraced digital transformation to enhance its unique customer experience. Listeners will gain valuable insights into the importance of brand authe...

In this episode of eTail Unplugged, we sit down with Jeremiah Curvers, CEO and Co-Founder of Polysleep, to explore the brand’s transformation from a DTC mattress-in-a-box company to a leader in sleep wellness innovation. Curvers shares how Polysleep has adapted to post-pandemic changes in talent acquisition and shifting consumer behavior. Discover the brand’s storytelling strategies that forge dee...