Kari Jo

Esthetician Podcast; Business tips for Estheticians

Business EN ↓ 127 episodes

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them. Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom. After building her esthetics business from a solo practice into a profitable spa and eventually sellin...

Author

Kari Jo

Category

Business

Podcast website

www.karijopatterson.com

Latest episode

Jul 8, 2026

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Episodes

052: Building Your Empire: The Esthetician's Journey to Freedom 07.03.2025

Send us Fan Mail Are you an esthetician feeling overwhelmed and burnt out? This episode dives deep into the transformative journey of turning your practice into a profitable business. Host Kari Jo Patterson reveals the secrets of transitioning from solo service provider to empowered leader. Discover the nitty-gritty of setting a sustainable pay structure, the critical mindset shifts needed, and ho...

051: Empower Your Client Relationships: Strategies from Sales Master Helen Coquin 05.03.2025

Send us Fan Mail You can touch base with Helen here:   Helen's Instagram (@helencoquin): https://www.instagram.com/helencoquin/ Chic MD Instagram(@mychicmd): https://www.instagram.com/mychicmd/  If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready...

050: Building Block: Lashes as Your Secret Weapon 28.02.2025

Send us Fan Mail Join me, Kari Jo Patterson, for an engaging episode that explores how mastering lash services can dramatically influence your success as an esthetician. This episode reveals the challenges many of us face in building our clientele—especially in the facial arena—and how integrating lashes into your offerings serves as a game-changing strategy.  As I reflect on my own journey from s...

049: How To Book More Clients Using Social Media: Avoid Common Mistakes with Shaylee Hancock 26.02.2025

Send us Fan Mail To find Shaylee head on over to these links........ Subscribe to Glow Sis Social's YouTube Channel: www.youtube.com/@glowsissocial Follow Glow Sis Social on Instagram: https://www.instagram.com/glowsissocial If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactl...

048: Transform Your Esthetics Business by Hiring Smart: Recognizing the Right Time and Strategies for Successful Team Expansion 21.02.2025

Send us Fan Mail Ever wondered when the perfect moment is to make that first hire for your esthetician business? Join me, Kari Jo Patterson, as I open up about my own hiring mishaps and offer a roadmap to avoid those pitfalls. This episode promises to guide you through the emotional rollercoaster of bringing someone new into your business. Learn from my personal journey of understanding the import...

047: The Biggest Hiring Mistakes Salon Owners Make (and How to Fix Them) With HR Expert Sandra 19.02.2025

Send us Fan Mail If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

046: Transform Your Esthetics Business by Mastering Scheduling and Client Acquisition: Strategies for Building a Thriving Empire 14.02.2025

Send us Fan Mail Discover how to transform your aesthetics career by mastering the art of scheduling and client acquisition. I share my personal journey from a solo esthetician to a thriving business owner, and how I overcame the daunting challenge of growing a client base and managing my team's schedules. Tune in to learn powerful strategies like leveraging the 80/20 rule in business, which...

045: Transform Your Esthetics Business by Building an Empire: Navigating Growth Phases and Unleashing Fearless Prosperity 07.02.2025

Send us Fan Mail Building an esthetics empire isn't just a dream—it's a journey filled with exhilarating highs and challenging lows. Picture this: launching your own brand, mastering financial management, and transforming from a solo esthetician into a thriving business owner. That's exactly what I've done, and in this episode, I'm sharing my roadmap to success. Drawing fr...

044: From Revenue to Real Profit Financial Tips for Estheticians 31.01.2025

Send us Fan Mail Ever wondered why your bank account doesn't reflect the hard work and revenue your beauty business pulls in? Kari Jo Patterson is here to unravel the mystery behind why many estheticians find themselves in this predicament. Drawing from her own experience and the wisdom shared in her book, Fearless Prosperity, Kari Jo tackles the tough topic of financial mismanagement head-on...

043: Acne Expertise with Bri Jones: Top Treatments, Industry Insights, and Networking Tips for Aestheticians 29.01.2025

Send us Fan Mail In this enlightening discussion, Kari Jo Patterson and guest Bri Jones delve into the intricacies of treating acne and building confidence within the esthetics community. They explore the importance of personalized skincare consultations, the 80/20 rule of effective acne treatment, the significance of networking, and the balance between professional duties and personal life. • Bri...

042: Transform Your Esthetics Business by Embracing Fear: Achieving Financial Freedom through Bold Decisions and Resilience 24.01.2025

Send us Fan Mail What if the key to your financial freedom lies in doing the very thing that scares you the most? Join me, Kari Jo Patterson, as I unravel the transformative mantra, "Do it scared," which has driven my journey from a solo esthetician to a thriving business owner and coach. Reflecting on my career's legacy phase, I reveal how pivotal moments and daring choices catapul...

041: Transform Your Esthetics Business by Unlocking Data-Driven Growth: Mastering Optimization for Lasting Success 17.01.2025

Send us Fan Mail What if tracking your business data could be the key to unlocking unprecedented growth? Join me, Kari Jo Patterson, as I unravel the often-overlooked optimization phase of business development. This episode of the Esthetician Podcast is a brief but powerful exploration into the nuances of building an aesthetics empire. I share personal anecdotes from my journey, including a pivota...

040: Building a personal brand that attracts clients: Kimber Jaynes of Borboleta Beauty on industry, relationships, social media strategies, and business growth 15.01.2025

Send us Fan Mail If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

039: Transform Your Esthetics Business by Expanding Wisely: Navigating New Services and Community Impact for Strategic Growth 10.01.2025

Send us Fan Mail What happens when enthusiasm meets the harsh realities of business expansion? Join me, Kari Jo Patterson, as I share my candid journey from being an esthetician to navigating the complexities of building a thriving aesthetics empire. You'll hear how my attempt to introduce hair extensions to my services didn't go as planned and the invaluable lessons that came from hirin...

038: Kickstart Your 2025: Inspiring Goal-Setting Tips for Estheticians 08.01.2025

Send us Fan Mail If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

037: Transform Your Esthetics Business by Mastering Title Management: Ensuring Role Clarity and Accountability for Sustainable Success 03.01.2025

Send us Fan Mail If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

036: Transform Your Esthetics Business with Entrepreneurial Insight: From Technician to CEO with Strategic Growth and Personal Resilience 01.01.2025

Send us Fan Mail If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

035: Transform Your Esthetics Business by Setting Boundaries: Overcoming Burnout for Sustainable Success 27.12.2024

Send us Fan Mail Ever felt trapped saying yes to every client request at the expense of your personal life? Join me, Kari Jo Patterson, as I share a personal journey through the challenging survival phase of building my esthetician business. I recount the struggle of setting firm boundaries and how the fear of financial instability pushed me into late nights and weekend work, leading to burnout an...

034: Transform Your Esthetics Business by Mastering Commission Strategy: Navigating the Employee-to-Employer Mindset Shift for Sustainable Success 20.12.2024

Send us Fan Mail Have you ever wondered why the leap from employee to employer feels like stepping into an entirely different world? After navigating through the ups and downs of my own journey from a solo esthetician to a successful business owner, I've learned some crucial lessons about commission ownership that I wish I had known earlier. This episode of the Esthetician Podcast is all abou...

033: Transform Your Esthetics Business by Avoiding Costly Mistakes: Lessons in Niching and Client Understanding for Lasting Success 13.12.2024

Send us Fan Mail Unlock the secrets to steering clear of costly mistakes in your aesthetics business with me, Kari Jo Patterson. Ever wondered how a lack of focus can lead to overspending and unnecessary stress? I share my personal journey, revealing the trials and errors I faced when launching my own venture. With just $4,000 from a tax return and a hidden credit card, I mistakenly fell into the...

032: Strategic Growth and Personal Balance in Esthetics 11.12.2024

Send us Fan Mail Transform chaos into opportunity with insights from entrepreneur and coach Meg King as we navigate the journey of building a successful esthetician business without losing sight of personal values. Learn from Meg's wisdom on managing the chaos of entrepreneurship while emphasizing the role of champions who believe in our potential, despite societal stereotypes. Hear personal...

031: Beyond the Chair Creating a Lasting Impact in Esthetics 06.12.2024

Send us Fan Mail Unlock the secrets to elevating your esthetician business into a legacy that transcends your individual success. Ever wondered if mentoring others could actually boost your own growth exponentially? Kari Jo Patterson, your guide on the Esthetician Podcast, reveals how embracing the legacy phase can transform your career from a solo journey into a thriving, inspirational empire. By...

030: Transform Your Esthetics Business with Exceptional Customer Service: Building Loyalty and Retention Through Memorable Client Experiences 04.12.2024

Send us Fan Mail What if a simple spa visit could make or break your business? Join me, Kari Jo Patterson, alongside my insightful guest Brandi, as we uncover the power of customer service in the esthetics industry. Brandi shares her story about a disappointing spa experience, helping us identify how crucial it is for estheticians to understand their clients' needs and emotions. We explore ho...

029: From Passion to Profit Creating an Autonomous Enterprise 29.11.2024

Send us Fan Mail What if your thriving business wasn't truly a business but just an elaborate job? That's a realization I, Keri Jo Patterson, faced head-on when my mentor challenged me to create a self-sustaining enterprise. As a solo esthetician turned successful med spa owner, I found myself at a crossroads, building a dream from the ground up only to discover that true success lies no...

028: Transform Your Esthetics Business by Embracing Setbacks: Optimizing for Growth and Resilience 22.11.2024

Send us Fan Mail What if the key to building a successful esthetics empire lies in your ability to embrace setbacks? Join me, Kari Jo Patterson, as I unravel the often tumultuous yet rewarding path of business optimization. Drawing from my personal journey, where I transitioned from a solo esthetician to a thriving business owner, I highlight how crafting and adhering to your own protocols can pre...

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