Esthetician Podcast; Business tips for Estheticians

Send us Fan Mail Ever wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep. Google reviews serve as y...

Send us Fan Mail What happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth. Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: co...

Send us Fan Mail Krystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive. • Building a successful solo practice by genuinely caring about clients and keeping detailed notes about t...

Send us Fan Mail Kari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy. • Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that feel good • Many successful women have "ch...

Send us Fan Mail Hiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire. Think about that number for a moment. At 30% of the average esthetician's annual sa...

Send us Fan Mail Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches. • Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later) • Exploring unique retail options bey...

Send us Fan Mail What happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level. In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emotion in this episode reveals just how profound th...

Send us Fan Mail Do you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen. Dropping the perfect facade and embracing authenticity becomes the unexpected theme as Kari...

Send us Fan Mail Robert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right equipment, and the important balance between safety and effectiveness that every esthetician must master. • Texas Laser Institute is a state-...

Send us Fan Mail Are you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales. Throughout my career coaching estheticians nationwide, I've discovered that retail consistently represents the biggest blind spot for most practitioner...

Send us Fan Mail Ready to transform your spa's pay structure but afraid of the fallout? You're not alone. Many spa owners find themselves trapped between financial necessity and fear of employee backlash when considering the switch from hourly to commission-based compensation. This episode tackles this challenge head-on with a powerful reframe: "Hourly is capped. Commission is scala...

Send us Fan Mail Skincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships. • Sales rep careers require passion, industry knowledge, and planning abilities • No two days are the same when managing territories across multiple states • Sales rep...

Send us Fan Mail Ever lay awake at night fantasizing about selling your esthetician business and walking away for good? That freedom might be further away than you think.  In this eye-opening episode, Kari Jo Patterson delivers the unvarnished truth about selling an esthetician business - something she learned firsthand when selling her own company. Through two compelling real-world examples, she...

Send us Fan Mail What separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building. I'll never forget the moment that transformed my already successful esthetics business into some...

Send us Fan Mail You can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/ If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gl...

Send us Fan Mail The costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1099 contractors versus W-2 employees – and it might shock you. Most estheticians hire 1099 contractors because they fear payroll taxes...

Send us Fan Mail Have you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific. In this eye-opening episode, I share the advice that completely transformed my business: "You can only be known for one thing." This powerf...

Send us Fan Mail Marti, Medspa Mentor www.instagram.com/ marti_medspamentor https://msha.ke/aestheticsacademy.com If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://f...

Send us Fan Mail Financial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk. Drawing from real legal horror stories shared by her attorney brother-in-law, Kari Jo Patterson reveals how courts can "pierc...

Send us Fan Mail If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail What separates a failing beauty membership from one that drives 30-50% of your revenue? After my own membership completely flopped, I discovered it wasn't the concept that failed—it was my approach. Most estheticians struggle with memberships because nobody taught us how to structure one that actually works. A successful membership isn't about discounting your services;...

Send us Fan Mail Here is our gift to your audience: Gift - Kickstart Accounting, Inc. You can find Danielle here - https://kickstartaccountinginc.com/ If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free B...

Send us Fan Mail Knowledge—not marketing—is what separates struggling estheticians from those who are fully booked. Most beauty school graduates emerge with just enough training to pass state boards, but lack the deeper understanding needed to create true client loyalty and consistent rebookings. When you can explain to a client exactly why they're seeing under-eye bags—how facial fat pads sh...

Send us Fan Mail Money conversations in the esthetics industry are often shrouded in secrecy, leaving spa owners struggling with unsustainable pay structures that keep them perpetually broke. Drawing from painful personal experience, this raw and honest episode exposes the harsh reality many esthetician business owners face: working tirelessly while being unable to pay themselves. Remember the sin...

Send us Fan Mail If you’re booked but not making money, you need to start with your numbers. Download my FREE   “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7