Estelledia

Why do you need a personal brand, and does it actually matter if you’re not an influencer? In this video, I’m breaking down what a personal brand actually is, why people connect with people more than businesses, and how building your personal brand can help you create trust, opportunities and a stronger online presence. You also don’t need to stick to one topic or have a huge following to get star...

Just because you charge premium prices doesn’t mean you’re offering a premium service. In this video, I’m talking about the difference between simply increasing your prices and actually building a service that justifies them.  We’ll also get into the ethics of pricing, especially when you’re new to an industry, and what actually makes clients feel like they’re paying for a premium experience. Whet...

Going viral might feel like the ultimate goal on social media, but views alone don’t mean your content is actually working. In this video, I talk about why virality can become a vanity metric, the problem with creating content purely for the algorithm, and why reaching the right audience matters more than reaching the biggest one. Whether you're building a personal brand, business or social me...

Should I quit my job to be successful? I don’t think quitting your 9–5 is the only path to success. In this video, I’m sharing my own career history and why I believe you can build a business or side hustle while working full time. We’ll talk about having contingency plans, how keeping your job can actually provide more freedom, and why your career doesn’t have to define your entire identity. If y...

*RESOURCES*  *HOW I BECAME A SMM* :  https://youtu.be/y5NmLnW53HM   *HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ   *BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days   *FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide   ------------------------------------ Are you a new UGC creator making these mistakes? If you're getting...

Trying to land your first social media management client but have no idea where to start? In this video, I’m breaking down how to get clients as a social media manager, including where to actually find clients, reaching out to mutuals, using social media, cold emailing, freebies, positioning yourself and what to do when nothing seems to be working. Whether you're starting from zero or trying t...

Working with the wrong clients can cost you time, money and your sanity 😭 In this video, I’m breaking down the biggest client red flags I’ve learned to look out for when freelancing, from unrealistic expectations and scope creep to communication issues and clients who simply don’t respect your boundaries. If you’re a freelancer, social media manager, UGC creator or service provider, these are the...

Thinking about becoming a social media manager? Here’s what no one really tells you about working in social media management. I’m sharing the realities of the business side, scope creep, difficult clients, endless revisions, managing expectations, the day-to-day workload, skills you actually need and the mindset that comes with being a social media manager. If you’re looking into social media mana...

Want to know how to price social media management services without undercharging yourself?  In this video, I’m breaking down social media marketing pricing, how I structure three-tier packages, setup fees, monthly retainers and project packages, plus how you can start scaling towards $5K/month. Whether you’re a beginner social media manager, freelancer or building your own social media marketing a...

I finally got monetized on Facebook and I'm sharing exactly how much I earned in my first 2 months. If you're wondering how Facebook monetization works, the requirements, and whether it's worth it for creators, this video is for you. ------------------------------------ *Chapters*  00:00 Intro 00:46 The Requirements  02:36 Why I don’t meet the requirements  03:22 How Did I get Monetise...

YouTube monetization is changing. In this video, I break down the new YouTube Partner Program requirements, including the jump to 8,000 qualified watch hours or 20M qualified Shorts views, what “qualified” actually means, who the changes affect and what I would do if I were starting a YouTube channel from zero. #YouTubeMonetization #YouTubeTips #YouTubeGrowth ------------------------------------ ...

Want to know how to grow on TikTok in 2026? In this video, I break down how the TikTok algorithm works, who TikTok is best for, niche consistency, searchable content, engagement velocity and the TikTok growth strategies that are actually working in 2026. I also cover what’s NOT working anymore and what you should focus on if you want more TikTok views and followers. #TikTokGrowth #TikTokTips #soci...

If you want to make money as a social media manager beyond client retainers, this video breaks down 10 real income streams SMMs are using right now. Whether you are freelancing, working in-house, or just starting out, these ideas work alongside your existing social media management setup.  ------------------------------------ *Chapters* 00:00 Intro 00:40 Coaching And Mentoring Programs  02:06 Affi...

Content creation for introverts isn't just possible, it's actually one of the best business models for the way your brain works. In this video I'm breaking down exactly why introverts are built for content creation and why being an introvert content creator might be your biggest unfair advantage online. Whether you're just starting out or you've been doubting yourself because y...

Social media is changing fast, and this month there's a lot to catch up on. In this video I'm breaking down the biggest social media updates happening right now, including Instagram's new encrypted DMs, why more platforms are building in-app messaging, TikTok's new subscription model, the truth about posting frequency, Australia's new laws around minors on social media, and why...

Ever heard the term marketing funnel and had no idea what it meant? This video breaks it down simply so you can actually use it. Understanding your digital marketing funnel is the difference between posting randomly and having a real strategy that turns viewers into leads and customers. We cover what a marketing funnel is, how the top, middle and bottom of funnel stages work, why it's shaped t...

Want to make $5,000 a month as a freelance social media manager with no experience? In this social media management full course for beginners I walk you through exactly how I built a profitable social media management business from scratch, step by step. Whether you are brand new or looking to grow, this is the beginner-friendly breakdown you need. I cover the real numbers behind what a social med...

Running a business with ADHD isn't easy, but it is possible. In this video I'm sharing exactly how I operate as an ADHD entrepreneur, from my personal ADHD history, to breaking through the stigma, to the real systems and routines that keep my business moving. If you're an ADHD business owner or an entrepreneur with ADHD who feels like traditional productivity advice just doesn't wo...

In this video, I’m sharing my full entrepreneur story and the 6 failed businesses I started before building my marketing agency. From dropshipping, lashes, teeth whitening, candles, Korean skincare, and NDIS, I talk through the business mistakes I made, what actually went wrong, and the biggest lessons I learned through entrepreneurship. If you’re a startup entrepreneur, thinking about starting a...

Influencer or content creator? If you're trying to grow in 2026 you need to know the difference and which path is actually right for you. In this video I break down influencer vs content creator, what each one means, how the creator economy has changed, and how to choose the right lane so you can grow faster and smarter. ------------------------------------ *Chapters* 00:00 Intro 00:25 Script...

The Instagram algorithm in 2026 is not what most people think it is. If you want to grow on Instagram this year, you need to understand how the algorithm actually works and build a growth strategy around it. In this video I break down the Instagram algorithm explained simply, no jargon, no fluff, just what matters for real Instagram growth in 2026. From how the Instagram Reels algorithm rewards yo...

Most business owners don't fail because they lack talent. They fail because nobody warned them about what happens in the middle. In this video we're getting into the real business failure lessons that entrepreneurs don't talk about enough. From the invisible phase where it feels like nothing is working, to the identity gap, self-doubt, and the moment you're tempted to overcorrect e...

If you've ever wondered how to become a full time content creator, this is your sign that it's actually possible and this video is going to show you exactly how to make it happen in 3 months. Whether you're brand new to content creation for beginners or you've been dabbling for a while and haven't seen results yet, this step by step plan is going to change the way you approach...

If your content looks good but isn’t converting, this is why. In this video, I break down what I call the “yellow font epidemic” where everyone’s content starts to look the same, and as a result, no one stands out. I walk through why this kills your conversions, from lack of clear outcomes to weak positioning, no real strategy, and copying what already exists. I also share what actually converts,...

If you’re struggling to find clients right now, this is exactly how I’d approach it. I go through the real ways you can start getting clients as a beginner, from building a portfolio that actually makes sense, to leveraging mutual connections and reaching out in a way that doesn’t feel forced. I also talk about cold outreach, content marketing, and how putting yourself out there can bring in oppor...