Estelledia

If you want to make money as a social media manager beyond client retainers, this video breaks down 10 real income streams SMMs are using right now. Whether you are freelancing, working in-house, or just starting out, these ideas work alongside your existing social media management setup.  ------------------------------------ *Chapters* 00:00 Intro 00:40 Coaching And Mentoring Programs  02:06 Affi...

Content creation for introverts isn't just possible, it's actually one of the best business models for the way your brain works. In this video I'm breaking down exactly why introverts are built for content creation and why being an introvert content creator might be your biggest unfair advantage online. Whether you're just starting out or you've been doubting yourself because y...

Social media is changing fast, and this month there's a lot to catch up on. In this video I'm breaking down the biggest social media updates happening right now, including Instagram's new encrypted DMs, why more platforms are building in-app messaging, TikTok's new subscription model, the truth about posting frequency, Australia's new laws around minors on social media, and why...

Ever heard the term marketing funnel and had no idea what it meant? This video breaks it down simply so you can actually use it. Understanding your digital marketing funnel is the difference between posting randomly and having a real strategy that turns viewers into leads and customers. We cover what a marketing funnel is, how the top, middle and bottom of funnel stages work, why it's shaped t...

Want to make $5,000 a month as a freelance social media manager with no experience? In this social media management full course for beginners I walk you through exactly how I built a profitable social media management business from scratch, step by step. Whether you are brand new or looking to grow, this is the beginner-friendly breakdown you need. I cover the real numbers behind what a social med...

Running a business with ADHD isn't easy, but it is possible. In this video I'm sharing exactly how I operate as an ADHD entrepreneur, from my personal ADHD history, to breaking through the stigma, to the real systems and routines that keep my business moving. If you're an ADHD business owner or an entrepreneur with ADHD who feels like traditional productivity advice just doesn't wo...

In this video, I’m sharing my full entrepreneur story and the 6 failed businesses I started before building my marketing agency. From dropshipping, lashes, teeth whitening, candles, Korean skincare, and NDIS, I talk through the business mistakes I made, what actually went wrong, and the biggest lessons I learned through entrepreneurship. If you’re a startup entrepreneur, thinking about starting a...

Influencer or content creator? If you're trying to grow in 2026 you need to know the difference and which path is actually right for you. In this video I break down influencer vs content creator, what each one means, how the creator economy has changed, and how to choose the right lane so you can grow faster and smarter. ------------------------------------ *Chapters* 00:00 Intro 00:25 Script...

The Instagram algorithm in 2026 is not what most people think it is. If you want to grow on Instagram this year, you need to understand how the algorithm actually works and build a growth strategy around it. In this video I break down the Instagram algorithm explained simply, no jargon, no fluff, just what matters for real Instagram growth in 2026. From how the Instagram Reels algorithm rewards yo...

Most business owners don't fail because they lack talent. They fail because nobody warned them about what happens in the middle. In this video we're getting into the real business failure lessons that entrepreneurs don't talk about enough. From the invisible phase where it feels like nothing is working, to the identity gap, self-doubt, and the moment you're tempted to overcorrect e...

If you've ever wondered how to become a full time content creator, this is your sign that it's actually possible and this video is going to show you exactly how to make it happen in 3 months. Whether you're brand new to content creation for beginners or you've been dabbling for a while and haven't seen results yet, this step by step plan is going to change the way you approach...

If your content looks good but isn’t converting, this is why. In this video, I break down what I call the “yellow font epidemic” where everyone’s content starts to look the same, and as a result, no one stands out. I walk through why this kills your conversions, from lack of clear outcomes to weak positioning, no real strategy, and copying what already exists. I also share what actually converts,...

If you’re struggling to find clients right now, this is exactly how I’d approach it. I go through the real ways you can start getting clients as a beginner, from building a portfolio that actually makes sense, to leveraging mutual connections and reaching out in a way that doesn’t feel forced. I also talk about cold outreach, content marketing, and how putting yourself out there can bring in oppor...

*BECOME A SMM IN 30 DAYS* https://tinyurl.com/30daysmm   ------------------------------------ If you've been thinking about becoming a social media manager but have no idea where to start, this is the video for you. Social media management is one of the most in-demand skills right now and the best part is you don't need a degree or years of experience to get going. In this video I walk you...

Social media without a strategy is just posting and hoping. In this video, I show you how to create a social media strategy step by step so you can move from random content to intentional, high-performing marketing. We cover auditing your current content, setting clear goals, choosing the right platforms, defining your brand tone, and building a strong social media content strategy. I also break d...

Marketing can get overwhelming fast when you’re balancing content, strategy, admin, and client work. In this video, I share how you can use ChatGPT as a marketer to boost productivity, stay consistent, and reduce the mental load that comes with running or working in a marketing business. I walk through how I use it for time blocking, admin tasks, content creation, repurposing, and strategic thinki...

If you constantly feel like you’re behind in business, this is probably why. Comparison is one of the biggest things that slows your growth, especially online where you’re only seeing the highlight reel. In this video, I talk about why comparing yourself to others is holding you back and how to shift your mindset. I go through how everyone is at different stages, why your business is not the same...

If you’re scared to start creating content, you’re not alone. Fear is a normal part of putting yourself out there. In this video, I talk through the real fears that stop people from becoming content creators. Fear of judgement, looking cringe, not being good enough, and feeling like no one will watch. The truth is, everyone starts here. I also go into the mindset shifts that helped me move past it...

If you’ve ever wondered how to become a social media manager, this is my journey into social media marketing and how I turned it into a career. I started off blogging on WordPress in the beauty space, then moved into running a foodie blog. Through that, I built content creation skills and eventually transitioned into UGC. That’s when I really saw the power of social media and the impact it can hav...

Social media is constantly evolving, and staying ahead of trends is key to growing online in 2026. In this video, I break down the biggest social media trends shaping the industry right now. From the continued rise of short form content to the shift towards search based content, personal brands, and authentic storytelling, these are the trends every brand, creator, and social media manager needs t...

Starting a social media management business sounds exciting from the outside, but there are a lot of realities that people do not talk about. In this video I share everything I wish I knew before starting my social media management business. From managing the entire workload yourself, to dealing with inconsistent income, finding clients and learning how important clarity and systems are when runni...

In this video I share my honest review of the DJI Osmo Nano after testing it as a content creator. The camera itself is genuinely impressive for how compact and portable it is. It is lightweight, easy to carry around and great for capturing everyday moments without needing bulky equipment. If you are someone who wants a simple camera for travel, personal memories or casual filming, this could be a...

If you constantly struggle with what to post, content pillars might be the missing piece in your social media strategy. In this video I break down exactly what content pillars are, why every brand and creator needs them, and how you can create your own so content creation becomes easier and more strategic. Whether you are a business owner, social media manager, or content creator, content pillars...

In this video I share the essential tools I currently use as a social media manager and why they help streamline content creation, organisation, and client management. These are my favourite tools as of January 2026, but the best tools often depend on your workflow. If you are starting a social media management business or working with clients, having the right systems in place can make your work...

What does a social media manager actually do? In this video I explain what a social media manager is, what the role involves, and the key responsibilities of managing social media accounts for brands. If you are interested in becoming a social media manager, working in digital marketing, or starting a social media management business, this beginner friendly guide will walk you through the basics....