Escape Your Limits & LIFTS

Lessons from a business leader with a reputation as a disruptor. This week's guest on the Escape Your Limits podcast is a graduate from the University of Cambridge; he's held several roles in a number of top corporate institutions, most recently spearheading growth from 84 gyms to over 200 after overseeing a £600m company sale in his current role. We hope you enjoy this passionate, professional an...

Forget what you think you know about protein and muscle. Dr Gabrielle Lyon is a medical doctor with a revolutionary approach to health, wellness and longevity called muscle-centric medicine. In this episode we break the stereotypes surrounding building muscle; we discuss good and bad protein choices, and we explore how to deal with obesity as a nation. This is a lesson in what we can all do to imp...

Understand the science and specificity to outspend the competition and win. On this week's Escape Your Limits podcast, CEO of Alloy Personal Training Rick Mayo talks about what it takes to build a global franchise and target a demographic that holds 70% of the nation's disposable income. A pioneer of personal training and former trainer for Madonna, he's internationally recognised as an expert in...

This is why fitness needs an experience upgrade at every level. On this episode of the Escape Your Limits podcast we meet Rob Barker, president of Precor. As well as heading up of one of the world's largest fitness equipment companies, Rob is also an exec board member of Amer Sports, the £3b global leader in sporting goods. Rob's sharing real-time advice and information about driving the developme...

Hard hitting home truths that will improve your life and expand your potential. David Meltzer is co-founder of Sports 1 Marketing, an agency he co-founded with the NFL Hall of Fame quarterback, Warren Moon. As an executive producer and main judge on Entrepreneur Elevator Pitch, David provides insights for thousands of businesses each year to help them focus on their company growth. Host of The Pla...

Everyone needs honesty, and everyone needs recovery. Eric Leija is one of the fastest rising fitness influencers online with almost a million Instagram followers, his own online coaching business and a workout programme branded by Men's Health. In this episode, the celebrity fitness trainer who specialises in unconventional training talks about what it took to develop and launch a successful fitne...

Attract clients. Perfect your pricing. Retain members. Profit and prosper. This episode is a lesson in how to bring more clients into your business and keep them longer, all while improving profitability. It's an art form that our guest has developed into a science. With tips time-served by a client base of over 2000 thriving businesses, this strategy session can bring some impressive results. CEO...

Stress, recovery, repeat. This week on the Escape Your Limits podcast we discuss a very different vision for the future of the fitness industry. Today's guest has consulted with some of the biggest brands in fitness, sharing his passion for movement with audiences from the likes of Equinox, Microsoft and Nike. This conversation with Michol Dalcourt, CEO of the Institute of Motion, will challenge y...

How to build a community and keep it. This week's Escape Your Limits podcast guest started out from humble beginnings in a family that depended on welfare and food stamps. Today he's earning millions of dollars, following a core belief system of mind, body and action. Starting as a personal trainer in fitness, Dean Aguilar is now the founder of two real estate companies selling over $300m in real...

How to ask the right questions for success. This week's Escape Your Limits podcast is a lesson from positivity power couple Mark Victor Hansen, co-author of best-seller Chicken Soup for the Soul, and his wife Crystal Dwyer Hansen. Together they're sharing important messages from their new book: Ask! The Bridge From Your Dreams To Your Destiny. Through understanding how to pivot and perform when fa...

How to make strategic decisions when dealing with uncertainty. Chris Clawson is passionate about fitness being seen by the world to help with longevity and wellbeing, long after the pandemic passes. In this Escape Your Limits interview, he explains why the fitness industry needs better representation for public perception change, how to thrive in a climate of adversity, and why he rejoined Life Fi...

Behind the scenes with leadership lessons from a pioneer of fitness in Asia. Sincere and reflective, this Escape Your Limits podcast interview with Simon Flint is the kind of honesty that we need in fitness today. Simon is the CEO of Evolution Wellness, a six-brand total port folio making $300m in revenue across 175 sites in six countries. He's leading his 7000 employees with compassion, communica...

Post-pandemic plans and predictions from a CEO who's seen success all around the world. An experienced and successful multi-brand professional at a global level, Ty Menzies has spent over 15 years forging growth in the fitness industry and founding multiple companies of his own. Today as CEO of Lift Brands, Ty oversees a port folio of five operations: Snap Fitness 24/7, 9Round Kickboxing, YogaFit...

Authenticity is key to long term success. A DJ, TV presenter and radio host who found fame on the BAFTA award-winning Made In Chelsea, Ashley James is a regular face in the British media. An articulate social commentator, activist and empowerment coach, she's using her platform for good, campaigning for body positivity, mental health and honesty on social media. This is a lesson in how to stay tru...

Evergreen business innovation tips from a world leader in sport technology. Whether it's a traditional school education or learning on the job, a growth mindset is key to personal development and discovering your strengths. This Escape Your Limits podcast guest has not only gone from student to teacher, but has educated himself on building a business along the way. This episode is a lesson in what...

The secrets of a humble but passionate path to success. Martin Seibold is a resilient business leader who has overcome many obstacles in fitness. Today he's overseeing LifeFit Group's six brands, including Fitness First, Barry's Bootcamp, elbgym, Smile X and The Gym Society. Passionate about the fitness experience and the atmosphere of the gym, in this episode Martin teaches us how to lead in time...

Using AI, this is how to stop someone cancelling their gym membership, before they even realise they want to. Through integrated artificial intelligence and machine learning using years of data, Ian Mullane explains how every fitness operator can stop guessing about gym member activity and actively predict what's going to happen. This episode was recorded before the pandemic. For more information...

This is how to take control, turning negativity into positivity for good. Jessie Pavelka is an internationally-recognised health and wellbeing expert, known for his expertise in extreme weight loss. He hosts Obese: A Year To Save My Life and was a trainer on NBC's The Biggest Loser. In addition to his work helping people and businesses change lives, he's the ambassador for Cancer Research UK's Rac...

This is how to make LinkedIn generate more revenue for your business. In this episode, Shay Rowbottom explains everything from content creation, missed opportunities in video, revenue generation and the LinkedIn secrets to growth on the social media platform that isn't as B2B as you think. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video version...

This is how to stop negativity in its tracks and keep progressing.  In this episode, Jerzy Gregorek teaches the art of embracing delayed gratification and accepting the hard choices that will make your life better in the long run by far. A multiple world record holder, he came to LA in 1986 as a political refugee from Poland. Today Jerzy is helping celebrities, athletes, entrepreneurs and everyone...

It's about helping people think differently to help themselves. In this episode, Tanni Grey-Thompson talks sport, politics, business, family inspiration and how we can make the most of opportunities in fitness post-COVID. A global ambassador of sport, Tanni is most famous for her world records, London marathon wins and Paralympic gold medals. However, it's her work in UK government that's inspirin...

How to double down on long-term success through boutique fitness. In this episode, Barbara Chancey teaches us how there's more to fitness than repeating what's worked in the past. Discover the secrets of how to create an exciting and captivating fitness atmosphere, designed through the eyes of the instructor. Since founding Barbara Chancey Design Group, she has innovated with passionate design and...

Your food isn't as healthy as you think it is. Here's why. In this episode, Eugene Trufkin leads a deep dive into the detriment of modern diets. He teaches us what we need to be doing to improve or boost our immune system, and reveals what you should be eating and where you should be buying it from. Misinformation and labelling scams are rife within the food industry. Author of The Anti Factory Fa...

How to succeed in the next generation of hybrid athleticism. In this episode, we learn how coronavirus is impacting the fitness industry, how to create an online fitness business, and how to stay strong and resilient both mentally and physically. Kris Gethin is a successful fitness entrepreneur who's global ventures include a health club chain, a sports and nutrition business, and an online traini...

Someone may have obesity, but they're not obese. This episode is a lesson in language, understanding and mindset. Discover why you should be thinking about more than just getting back to normal after coronavirus; what the next big opportunity is for health and fitness and why most business will miss it, and why the fitness industry has not been delivering on its promises. A writer, consultant, pre...