Escape Your Limits & LIFTS

Chris "Kiwi" Ashenden is the founder of Athletic Greens, a health and fitness expert, entrepreneur, and investor. What began as a bold vision to create an essentialist nutrition product has become a multi-million-dollar company that is trusted by world-class performance athletes and everyday consumers around the world. In this conversation, we discuss: • His wellness journey and battle with sickne...

How do everyday people unleash their inner athlete? Michael Piercy is a former pro baseball player, founder and owner of The Lab Sports, and IDEA Personal Trainer of the Year. His specialty is identifying and developing the talent of elite and everyday athletes. For Michael, successful high-performance coaching is about so much more than just balancing the win-loss record. It's about people becomi...

When it comes to mental health, a holistic approach considers how a person's well-being is affected by their physical, psychological, emotional, social, and spiritual condition. Greg Schmaus is a highly recognized Paul Chek practitioner, the CEO of Healing 4D, and the creator of "Healing the Mind," a 21-day holistic program. His fully integrated approach is dedicated to helping people hit the rese...

Why do most weight loss diets fail? Why are you not losing weight? This week, we're speaking with Amanda Nighbert, a registered dietician and creator of the LEAN program who specializes in weight loss nutrition. She is a renegade in her field who has spent the last two decades helping more than 34,000 people take control of their health. Chances are, you could be sabotaging your weight loss journe...

What does McDonald's have to do with gyms and how is Hussle getting the other 90% interested in fitness? Hussle, the UK's largest fitness network, recently partnered with McDonald's to offer a fitness-based prize as part of its annual McDonald's Monopoly game, which is played by more than seven million consumers nationwide. The deal will give McDonald's customers the chance to win access to any of...

Natalia Karbasova is the CEO of the FitTech Company and Founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology and the future of wellbeing and healthy lifestyle. Throughout our interview, she illustrates where technology is taking the fitness industry. Right now, health is the largest market in the world. And Silicon Valley now wants its piece of the action....

Our guest this week predicts the future for a living. Not peer into a crystal ball kind of future predicting. His role as a forecaster in the real world is concerned with future certainty. Prof. Dr. Carl Rohde looks at how hidden trends in the present signal direction changes for society, brands, and the world at large. He doesn't tell us how we should think about the future; instead he lays out h...

Kory Angelin has over 25 years experience in the fitness and business industries. He is an award-winning fitness expert, sales strategist, two-time published author, speaker, and podcast host of Rep It Up. He has helped to elevate some of the biggest fitness companies in the world teaching brand experience and is the author of "#Sellout: How a Great Experience Can Help You #SELLOUT of Your Product...

Chris Voss is the former #1 Lead International Kidnapping Negotiator for the FBI. He is the author of the bestselling book "Never Split the Difference: Negotiating As If Your Life Depended on It," and the CEO of Black Swan Group. He spent 24 years with the FBI and was the FBI's hostage negotiation representative for the National Security Council's Hostage Working Group. His many years of experienc...

On this week's  Escape Your Limits podcast , we interview Pete Moore, the  founder of  Integrity Square ,  which is the leading boutique financial advisory firm for the  Health, Active Lifestyle, and Outdoor, or HALO, sector. He is also an author, former investment banker, and co-founder of IRON Planet, a notable B2B auction site for used equipment that sold for $758 million.   For anyone interest...

Gold's Gym first opened in 1965. At that time, there were only three gyms in the Southern California and Los Angeles area. It became the mecca for bodybuilding. Today, there are more than 700+ Gold's Gym locations in 28 countries. Our guest this week is Angel Banos, the President and CEO of Gold's Gym SoCal. From the very beginning, Gold's Gym was built on community — something that remains true t...

On this week's episode of the  Escape Your Limits podcast , we interview Shari Castelli, the Director of Industry Development at ClassPass. ClassPass is a monthly fitness membership that connects members to thousands of fitness studios and gyms in  2,500 cities across the globe. In its latest Series E round, the startup raised $285 million putting the company's valuation at over $1 billion. So, wh...

Our guest this week is Rod Hill, the President of énergie Fitness Europe. He's an expert at navigating the ups and downs of international expansion and recently signed a master franchise agreement to develop 75 clubs in Spain over the next 10 years. In our interview, we explore the influence of European gym design and what the rest of the world can learn from this emerging market, why you need to...

In 1976, Joe Gold founded World Gym International during the heyday of Muscle Beach in Venice Beach, California. World Gym is where iron men like Schwarzenegger and Lou Ferrigno worked out on the regular. This week, we interview Jarrod Saracco, World Gym's COO. He is a 25-year veteran of the health and fitness industry with experience at every level of club operations. We discuss: • The history of...

Our guest this week is Troy Casey, a former Versace model turned Certified Health Nut. His intriguing, unconventional approaches to biohacking the body and mind have earned him the reputation of a leading longevity authority. He has helped millions of people restore their physical, mental, and emotional balance with holistic health practices. In our interview, we discuss: How to get and stay rippe...

Eric Fleishman aka "Eric the Trainer" is the go-to guy in Hollywood when it comes to burning fat and building lean muscle. In our interview, this sought-after personal trainer shares his secrets to getting celebrities and musicians insanely fit for film roles and world tours. Eric the Trainer can help you create the body of your dreams in just a matter of weeks. No fads, trends, or gimmicks — just...

Dr. Stephanie Estima is an expert on metabolism, hormones, and body composition.  Using her framework, The ESTIMA Method™, she is particularly focused on distilling strategies in nutritional proxies, movement, posture, and mindset to actualize human potential, health span, longevity and achievement. She is also the host of the podcast Better! With Dr. Stephanie and author of the best-selling book:...

Are you looking for real secrets for success as an entrepreneur? This week's Escape Your Limits podcast episode featuring Snap Fitness founder Peter Taunton reveals his winning formula for dominating domestic and international franchising and expansion. Peter went from owning a single gym to accumulating a net worth of over $100 million. This entrepreneur got his big break after turning around a f...

In today's episode, we reconnect with Frank Zane, 3x Mr. Olympia and one of the most admired and influential bodybuilders of all time. He's also one of our most popular podcast guests. Wondering how you can build a stunning physique like Frank Zane? Well, this 3x Mr. Olympia legend is keen on sharing his wealth of wisdom and expertise. During our interview, we discuss his cutting-edge training tec...

How do you know if you're getting enough sleep? How much sleep do you really need? Is your sleep not what it used to be? Do you wake up at 3 a.m. and struggle to fall back asleep? Are you feeling sleep-deprived no matter how many hours you spend in bed? A good night's sleep is incredibly important for your health. In fact, it's just as important as eating healthy and exercising. However, according...

The fitness business is a traditionally male-dominated space, but some women like our guest today have broken through the glass ceiling to rise to the position of CEO. She's calling the shots at one of America's fastest growing boxing and kickboxing franchises, RockBox. Since making the jump from Orange Theory, she has been an influential force in the expansion of the fight club meets night club b...

Paul Byrne is the former President of Precor. He's also a forward-thinking innovator who's the reason every gym in America has an elliptical machine. Under his leadership, he transformed Precor into a $350 million-dollar global supplier of home and commercial fitness equipment and was a key asset in its recent acquisition by Peloton. Today, he serves as an industry advisor and is the author of two...

How do you start a wildly successful business with little to no money? What allows some entrepreneurs to bootstrap their business to success while others falter and fail? The truth is: It takes remarkably little money to make money, if you're clever and work hard. British entrepreneur Oliver Cookson should know. He bootstrapped Myprotein, a successful sports nutrition business, in 2004 after borro...

Elaine Jobson is a fitness industry veteran, with 25 years of experience working in executive positions for the world's largest fitness brands. In this week's Escape Your Limits podcast episode, she talks about her industry experiences, how she has adapted Maslow's Hierarchy of Needs to develop an award-winning, international fitness franchise, and shares real life lessons on how to lead people an...

What's the secret of Planet Fitness's massive success? Planet Fitness isn't really known to attract members who are super in shape and is often the butt of jokes when it comes to the fitness industry. Did you know that more than 40% of its current members had never even stepped foot in a gym before signing up? Planet Fitness has a competitive business model, strong brand, and low-cost memberships,...