Episodes Archives | Discourse in Magic

In the third episode of Magicians and Margaritas, Jonah Babins sits down with Ivan, a Long Island-based magician who successfully transitioned from performing at kids' parties to booking high-ticket corporate events.

In this episode, magic business coach Jonah Babins outlines the foundational model for growing a magic business from a part-time hobby into a six or multi-six-figure enterprise.

In this episode of Magicians and Margaritas, Jonah sits down with Caleb Wiles to discuss his journey to becoming a full-time, highly successful corporate magician.

This episode tackles the frustrating nightmare of "ghosting" in your magic business—when a lead inquires, has a fantastic phone call, and then completely vanishes before booking.

. This episode breaks down how to properly re-engage your past clients, turn them into your biggest fans, and secure repeat bookings without spending additional money on marketing.

n this inaugural episode, host Jonah Babins sits down over a margarita with Mastermind member and stellar Australian magician, Cameron Leo.

Jonah issues a direct warning to performers: it is 2026, and running a business without looking at AI is simply irresponsible.

In this special episode, Jonah Babins shares a "meaty" excerpt from his recent business lecture delivered to the Chicago Magic Round Table.

Jonah recently sat down with Josh Norbido and Nick Kay—better known as The Magic Guys—on their popular Australian-based livestream and podcast.

In this episode, Jonah Babins breaks down a critical mistake magicians make when a lead finally lands in their inbox: treating the sales call like a logistics checklist.

In this solo episode, Jonah Babins pulls back the curtain on the eight-month hiatus of Discourse in Magic.

In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create moment...

From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition.

Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling.

Viral magician Xavier Mortimer shares his unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views.

Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts.

Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community.

Jonah Babins is joined by corporate magic legend Bill Herz to unpack a career that spans summer camps, corporate boardrooms, and headline features

Jonah Babins sits down with magician, circus performer, and entertainer Leah Orleans to discuss her unique journey in magic.

This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the Penguin Magic Podcast, hosted by Erik Tait.

Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them.

Jonah Babins sits down with Jonathan Levit to discuss his multifaceted career in the entertainment industry.

Jonah shares his journey and lessons learned from running Google ads in his magic business.

In this episode, Jonah sits down with Rachel Wax to discuss her journey from fashion to full-time magic, performing at Speakeasy Magick, and her creative process for developing new routines.

In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator Matt Pritchard.