Entrepreneur to Author

 We can learn a great deal about writing by examining how others have structured their books. By being a student of those who’ve written popular, successful, or impactful books in your genre. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Key Person of Influence by Daniel Priestley and Mike Reid to help inform and inspire you to b...

 Health care is moving toward a value-based model where metrics and incentives focus on patient outcomes rather than simply delivery of services. There’s much that service-based business owners can learn from this approach. In this episode of The Entrepreneur to Author Podcast, Scott speaks with Dr. Verena Voelter, a passionate doctor and the Founder and CEO of 5P Health Care Solutions, a boutique...

One of the best ways to learn is to observe others who’ve gone before to understand how they approached the task that you’re about to undertake. The same goes for building a Book Blueprint. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Work Less, Make More by James Schramko to help inform and inspire you to build a Book Blueprint...

Readers are a funny lot. They like novelty, but they’re comforted by familiarity. As an author, it’s important that you share new ideas, innovative perspectives, and effective solutions in your book – that’s what will satisfy your readers. But almost as important, you need to package all this “new” in a familiar box. Whether or not you’re a conformist by nature, there are certain norms that publis...

Content repurposing…it’s the holy grail for any content producer: develop once, then re-use for a wide array of purposes. But does it work for writing a book? Can you repurpose your existing library of YouTube videos, podcast episodes or blog articles to get yourself across the manuscript finish line in record time? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan s...

Many 9-to-5’ers have a dream. A dream of quitting the rat-race…building their own empire…charting their own course. Is it a pipe dream? Of course not! In this episode ofThe Entrepreneur to Author Podcast, your host Scott MacMillan talks with creative marketer, business coach and passionate adventurer Kelsey Reidl about what you need to focus on out of the gate, and also about the role that books,...

Gone are the days of huge advances for extravagant book tours, private jets,billboards and TV spots and for most authors. Did they really ever exist? The truth of the matter is… book promotion and marketing falls largely on you,the author…regardless of whether you’re self-published, published traditionally,or through a hybrid or professional service publisher. Marketing your book is all about buil...

You can have all the tools, tips and strategies and even have a plan butfor some people, writing a book still just seems too daunting. What if I told you that you don’t have to do it alone? That the option ofco-authorship may just be the solution you’ve been looking for. In this episode of The Entrepreneur to Author Podcast, your host ScottMacMillan talks with Brent Lowe, Founder and Lead Coach at...

Writing and publishing a book is something many business owners aspire to do, but few complete. Why? Well, we know that publishing a book can help build authority and tap into new potential clients. But what happens when you add a second book to the mix? A different title. A different topic. A different reader journey. And possibly…even a different ideal reader. Chaos? Or catapulting credibility?...

Most service-based business owners get the importance of building credibility and how a book can really help. But what if you sell a physical product? Should you even consider writing a book?  He’s got physical product to manufacture, and he needs to then ship it, on a truck to his customers. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with David Fraser,...

Writing a book and running a marathon have a lot in common. You need a plan. You need dedication, days of hard work, and the ability to adapt and adjust. And that far off point in the distance the keeps driving you to continue as you feel it getting closer and closer. Much like running, writing a book gets easier the more you do it, and completing either one also proves to yourself that you are in...

Relationships. They can make a good business great. But bad relationships make everything more difficult. Why do some relationships feel easy while others seem so incredibly hard? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Grammar Factory author Kate Mason about her journey as personality expert to published author and podcast host, and about why un...

Have you ever logged into LinkedIn and found sleazy sales messages in your inbox? Have you ever logged into LinkedIn and NOT found sleazy sales messages? As annoying as it can be to get those…it’s even more annoying to have to send them. If you shudder at the thought of receiving and sending cold DMs on LinkedIn, buckle up…this episode is for you.  In this episode of The Entrepreneur to Author Pod...

A book…well-conceived and well-executed can serve as a master content asset that delivers results well beyond its initial publication. Done well, you’ll have nailed your message, clarified your audience, and articulated the value of your ideas and approach for helping those you serve.  So, it only makes sense that the work you’ve already put in can be leveraged beyond the pages of the book itself....

He’s a fitness trainer. A good one. But when the COVID-19 pandemic hit, he realized he needed to do something different from all the other trainers who were competing for attention and business. He needed a difference maker... an edge.  In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with fellow author, health and fitness trainer, and founder of th...

Some suggest great ideas are like shooting stars, gone in a flash. That is unless you write them down.  But then what, how does that good idea come to life? In this episode of The Entrepreneur to Author Podcast, your host and bestselling author Scott MacMillan speaks with award-winning book coach Kelly Irving. Together they deliver tips, tools, and insight that will help you buckle down and get th...

ROI. Return on investment. Is it just a mythic and elusive goal for the entrepreneur-turned-author? Unless you’re writing only for the love of it or to check an item off your bucket list, then it better not be. But with most part-time authors generating paltry income from book sales, how can you make sure your book delivers the goods?  In this episode of The Entrepreneur to Author Podcast, your ho...

As an entrepreneur, you write your book for a reason: to build your authority and grow your business. ‘Business growth’ may mean different things to different people; however, foundational to nearly every E2A goal is that of building authority. Authority, credibility, and profile provide the leverage that makes everything easier, better, more effective. So, now that your book is written and publis...

After the writing and publishing are done, next comes promotion. How will you let the world know about your newly minted book?  In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan discusses the many promotional options available to self-published authors, and then walks listeners through strategies that really work.  Episode Links VOX article: The convoluted...

The internet changed the game when it comes to book distribution.  The narrow channels that were once the norm have now expanded allowing first-time authors access to new and growing pools of potential readers. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses the best and most distribution channels for getting your book into the hands of your ideal readers...

 Who doesn’t love the feel and look of a fresh, crisp hardcover book. It’s impressive. It has gravitas.  But, that hardcover or even your paperback book, isn’t always the most convenient format, especially if you’re commuting to work or jogging around the track.  You’ve written your first book, but how does your audience want to consume it?  In this episode of The Entrepreneur to Author Podcast, y...

Readers go through a series of micro-decisions as they decide whether to buy and read your book. This is called the Book Consideration Funnel and your book’s title is normally the first stage of it. Getting it right is key for getting your book into the hands of those who need it most.  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan introduces the Book Considerati...

With your manuscript locked, it’s time to get it published.  This is certainly one of the most important final furlongs in this journey called authorship.  But how do you select the right publishing model for your authorial debut? That’s the next question.  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan will introduce you to the four major publishing models, the p...

 Your manuscript is written, and now a second pair of eyes is vital. Especially when those eyes are looking through the lens of a professional editor.  Even the best-of-the-best work with editors to take their writing up a notch and get their work ready for publication.  Professional editing isn’t a nice-to-have…it is a must for ensuring your book builds your authority, rather than tearing it down...

You’ve written your manuscript. It’s full of interesting ideas, novel concepts, and great stories and anecdotes. You’re pretty proud of it…and of yourself. But you know somethings need to be fixed. Well, you’re right where you should be. It’s time to self-edit. Time to root out those problems you may not have noticed when you were deep in the proverbial trenches. In this episode of The Entrepreneu...