Entrepreneur to Author

After your cover and title, the back cover content (or online description) is almost always the very next thing your reader will experience as they traverse what we call the Book Consideration Funnel (or BCF) en route to buying and ultimately reading your book. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan shares what needs to go into this all important content...

Athletes put a lot of work into physically training for an event. Leaders put a lot of thought and experience into making sure their organization is successful. However, it's easy to forget that everything is connected and that a tired brain will negatively impact performance. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with Gaz Mills, an endurance athl...

Episode Show notes Subscript Guest name Email or website address Any other links to provide When running a business, we often reach out to trusted colleagues, mentors and even friends for advice. However, there is something to be said about looking inward rather than outward. Often our gut feelings, or intuition, can give us more answers if we really take the time to listen and trust. In this epis...

If you were to Google how long a non-fiction book should be, you’d get an array of conflicting answers. Why? Because – it depends. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan breaks down book length, from number of chapters and parts, to chapter length and overall word count. CONNECT WITH SCOTT entrepreneurtoauthor.com grammarfactory.com scott@grammarfactory.c...

Writing a book is an incredible feat and doing it while running a business is a whole different ballgame. As an entrepreneur, your time is already limited, and the demands of your business can often take over your life. But writing a book can be a game-changing move that can bring you immense personal and professional benefits. In this episode of The Entrepreneur to Author Podcast , your host Scot...

As entrepreneurs, it’s tempting to invest all profits back into our business. But that’s a risky proposition. When it comes to investing, diversification is your friend. And if you’ve ever wondered about investing in real estate, this week’s podcast guest has something to share. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with Donny Mangos, investor, Re...

Passion and expertise help you write a book, however, when it comes to the final product, you need some fresh (and expert) eyes on your work. Enter the professional editor. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with two of Grammar Factory editors, Carolyn Jackson and Olivia Joerges, about their journey, work and what to expect from a book editor....

If you’ve chosen the entrepreneurial path, you know that scaling your business can be a chaotic and overwhelming experience. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with Chris Green, an entrepreneurial strategist, mentor, facilitator, and author of Business by Design: Take Your Business from Chaos and Overwhelm to Scalable and Rewarding about the un...

As often as we say, never judge a book by its cover, it remains true that cover design can make a difference in whether someone picks up one book over another. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with Julia Kuris, a Sydney-based book cover designer who works with both fiction and non-fiction authors to bring their books to life with beautiful co...

Publishing and distributing a book can be quite expensive, but that doesn’t necessarily mean you have to foot the bill yourself. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with creative crowdfunding expert Lisa Ferland about crowdfunding your book and how authors can think beyond their books to offer unique and engaging rewards that their readers will...

Every entrepreneur dreams of being a person of influence – THE go to person in their field. Our guest today has created a formula to help you do just that. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with Mike Reid, co-founder and CEO for the Americas of Dent Global, co-author of the Canadian edition of Key Person of Influence: The Five-Step Method to B...

Online conversations with prospective clients all too often feels salesy…or worse, cringy. Even when we have the best of intentions, connecting to your soul-mate clients online is an art that requires the same care it does offline…maybe more! In this Valentine’s Day-inspired episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with Shani Taylor, Business Coach & Min...

Trying to run a business without effective systems and structure is a disaster waiting to happen. Having a plan, procedures and team accountabilities helps projects and businesses operate smoothly. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan speaks with David Jenyns, author and founder of SYSTEMology and SystemHUB about how you can set up systems to help scale...

Computers and apps have been making our lives easier for decades, and while I don’t think we can fear a threat of a robot takeover, it is clear that AI apps are on the rise. But where do we draw the line when creating original work? When is our creativity and originality threatened and can an AI really create a work that is truly our own? In this episode of The Entrepreneur to Author Podcast , you...

Many entrepreneurs dream of taking the stage, sharing their message with audiences as a public speaker. And a book not only acts as a brilliant companion to this strategy for back of the room book sales, but also acts as a foot in the door to unlock such speaking opportunities that might not otherwise be available. In this episode of The Entrepreneur to Author Podcast , your host Scott MacMillan s...

Few entrepreneurs operating in the knowledge-based economy doubt the fact that becoming a published author could be a game changer for their business, however most will never actually publish a book. The task can be overwhelming, especially on your own. Thankfully, there are people who can help from getting you started all the way through to publication and distribution. In this episode of The Ent...

There are many paths to entrepreneurship. While that path looks different for everyone, the ‘right path’ is typically at the intersection between what the market needs, what we are passionate about, and what we’re good at – our expertise. Writing a book is one way to share our expertise with the world, but it’s not the only way. In this episode of The Entrepreneur to Author Podcast, your host Scot...

There is something special about holding a physical book. With the advancement of the internet and technology, an author can get their book into the hands of a reader millions of miles away by having it available online. Today’s guest chose to add a throwback traditional method by working with a local distributor to deliver her books into brick and mortar shops. In this episode of The Entrepreneur...

Too often, what stops an otherwise confident entrepreneur from even penning, let alone publishing, their expertise-based, nonfiction book, is the momentous task of decoding and understanding the mysterious world of publishing. While, in many ways, publishing has become more accessible, new publishing options have confused what used to be a clear, if gate-kept, path to publication. In this episode...

So many entrepreneurs say they’d like to write a book. It’s now easier to publish one than ever before, and yet very few actually take the steps to do it. But why?  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan covers off the 3 big obstacles that prevent entrepreneurs fromwriting that book that they keep meaning to write...and how to overcome them.  EPISODE LINKS...

Data science and ESG metrics. They’re vital concepts for generating lasting enterprise value and must be integrated into organizational strategy. But how to communicate these complex topics in a way that is practical and actionable for business leaders? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Alessia Falsarone, a sustainable finance expert and a...

One of the best ways to learn is to observe others who’ve gone before to understand how they approached the task that you’re about to undertake. The same goes for building a Book Blueprint. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Systemology by David Jenyns to help inform and inspire you to build a Book Blueprint for the bo...

As a leadership coach specializing in the transition to senior leadership and executive roles, Ian Lees knew he needed to find a way to position himself as distinct from other more general experts; it’s a unique transition that requires a different approach. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ian about how he codified his unique expertise i...

Scott A. MacMillan Show Notes EP 036  Brand archetypes are a great way to align your book design with your overall personal and business brand. In this episode of The Entrepreneur to Author Podcast, Scott MacMillan offers a foundational primer on brand archetypes and how to identify which is the best fit for your business (and by extension, your book design). EPISODE LINKS https://entrepreneurtoau...

 The world of digital marketing can often be a tricky web of endless platforms and algorithms. It can sometimes feel like a bit of a circus: overwhelming and a whole lot of hit and miss, if you don’t have a proper strategy…  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Caelan Huntress, a former acrobat turned internationally-renowned virtual speaker,...