Enterprise Nation: The 99% Club – The Small Business Podcast

What if the pram, carrier, cot and breast pump you’ll use for a few months didn’t have to live in your loft forever? In this episode of The 99% Club – The Small Business Podcast , Aaron meets Femke, founder of Merry-Go-Round Club, a fast-growing service that lets parents rent high-quality baby kit instead of buying it. Born from lived experience (two kids, lots of kit, limited space) and a sustain...

What happens when a people-first mortgage broker decides “good rates” aren’t enough – and sets out to change lives, industries and policy? In this episode of The 99% Club – The Small Business Podcast , Aaron speaks with Michelle Niziol – founder of seven businesses, King’s Trust ambassador for Women Supporting Women, and creator of The Empowering Entrepreneur .  Michelle shares how early hardship...

Can a childhood love of jewellery, a mountaineering knot, and a £45 craft-fair table kickstart a brand? In this episode of The 99% Club – The Small Business Podcast , Enterprise Nation’s Aaron Asadi talks with Paulomi Debnath , founder of Handmade by Tinni , the bold, biodegradable textile-jewellery brand turning rope-knot craft into statement pieces.  Paulomi shares how she went from a sold-out s...

What does it take to plan a sabbatical that actually changes how you feel, not just where you are? In this episode of The 99% Club – The Small Business Podcast , Enterprise Nation’s Aaron Asadi speaks with Steve Wilson, founder of Linger, a boutique travel company creating bespoke, experiential journeys for couples and families – with a special focus on sabbaticals. Steve shares how he launched ju...

What if a beam of safe UVC light could do the job of antibiotics for infections? In this episode of The 99% Club – The Small Business Podcast , Enterprise Nation’s Aaron Asadi talks with Dr Mark Leddy, CEO of Photon Therapeutics, about a handheld UVC device designed to treat eye infections without accelerating antimicrobial resistance. Mark explains how a precise UVC wavelength disrupts bacteria,...

In this episode of The 99% Club – The Small Business Podcast , Enterprise Nation’s Aaron Asadi speaks with Sarah Turner, founder of Little Beau Sheep , the business blending craft, sustainability and British farming. From felted soaps and wool dryer balls to lanolin-rich skincare, Sarah has built a brand rooted in British wool – while also becoming an advocate for the industry itself. In this conv...

How do you keep steady when the professional and the personal collide? In this episode of The 99% Club – The Small Business Podcast , Enterprise Nation’s Aaron Asadi sits down with Valerie Lothian, founder of Focusivity , a business dedicated to helping people and organisations bring clarity, calm and focus back into their working lives. Valerie shares her deeply human approach to navigating busin...

It started with someone dropping litter. It became a mission to replace single-use plastics worldwide. In this episode of The 99% Club , Enterprise Nation’s Aaron Asadi speaks to Charlie, founder of The Pure Option , a business dedicated to creating compostable, plant-based food packaging to replace petroleum plastics. What began in a Welsh garage as a personal quest to solve the problem of a disc...

“This isn’t a cottage industry. This is imagination, industry and impact.” At 61, Lotty and her husband Andy didn’t retire quietly – they built a universe from scrap. Literally. In this episode of The 99% Club , Enterprise Nation’s Aaron Asadi meets Lotty of Weebert’s World , a growing brand of hand-built robot sculptures and children’s stories, all created from discarded objects and a wildly crea...

In this raw and colourful conversation, Enterprise Nation’s CEO, Aaron Asadi, meets artist and founder Kathy Kyle.  It started with burnout, grief, and a stained T-shirt. This is the story of Kathy, who left behind a 25-year career in PR and comms to launch her own wearable-art brand: Kathy Kyle Ltd. It became a creative business built on joy, community, and painting at 4am. In this episode: – The...

What do a goose, AI-written books, and Windrush memoirs have in common? They all feature in this inspiring and brutally honest chat with publisher and The Bookshelf Ltd founder, Ameesha Green . In Episode 1 of The 99% Club – The Small Business Podcast , Enterprise Nation CEO Aaron Asadi sits down with Ameesha to explore the untold realities of running a small business. Together, they cover: – Why...