Engaging Personalities

The strongest event teams are looking at how each show contributes to the business, whether that is direct revenue, influenced pipeline, account movement, or better multi-threading inside key opportunities. Watch: https://youtu.be/qJ6Z_LY2ncM With featured guest, Kelly Carlsted an event marketing leader. She currently leads the global events team at Dremio. You can also listen to our podcast throu...

A badge scan is not the same thing as a qualified lead. It feels great to leave a show with 150 names in a CSV, but how many are actually worth a sales follow-up? The real value is the conversation context: role, intent, timeline, authority, and level of interest. If that gets lost, sales is left guessing. The goal should not be more badges. It should be knowing who matters and what to say next. W...

Events and marketing teams can create the perfect stage, but ROI is only realized when booth staff actively engage attendees and turn conversations into opportunities. Every trade show is an alley-oop: the event team sets up the play, and the sales team finishes it. Professionalism, energy, and meaningful interactions at the booth can make the difference between wasted spend and a strong pipeline....

Most websites talk at you, but the real shift is pulling people into a story where they choose their path based on their pain, role, or goal. When users see their current struggles and a clear, vivid future side by side, they feel understood and start to believe in what’s possible. Watch: https://youtu.be/bFS83NMkTpg With our featured guest, Darren Fanton, founder of Screenscape, a visual storytel...

If your message isn’t attracting your ideal client, it’s attracting the wrong ones. Clarity isn’t about appealing to everyone. It’s about being specific enough that the right people instantly feel it fits their needs. Watch: https://youtu.be/Pfo2GuCsGPo With featured guest, Jason Clark, helping organizations bring clarity to their communication, structuring brands marketing. You can also listen to...

When someone shares a real story, especially one that includes vulnerability, it sends a signal that it’s safe for others to open up as well. This creates what psychologists call a vulnerability loop—one person shares, the other feels safe to respond, and trust starts to build. That trust leads to stronger communication, better ideas, and ultimately better performance. Watch: https://youtu.be/GQCr...

If all you can do is repeat what’s already on your website, you’ll struggle the moment real questions come your way. Customers, media, and even future hires will push deeper and generic talking points won’t hold up. The real advantage is having a clear, concise point of view that you can defend and articulate without sounding scripted. When you get laser-focused on what you believe and why, your c...

Attention is temporary, but memory is where the real value of a trade show interaction lives. When exhibitors slow things down, repeat intentionally, and design environments that make people feel comfortable, they create emotional anchors that visitors carry long after the show ends. Watch: https://youtu.be/xSzqFLJLHnI With featured guest, Victoria Matey, an event psychology expert who helps organ...

Brands with humanity stand out because they speak to people. They show character, a point of view, and sometimes even humor instead of just listing features. That shift moves communication from functional benefits to emotional and social connection. Watch: https://youtu.be/DTTvuTCrB4I With featured guest, T. Christian Helms Founder and Creative Director of Helms Workshop—an award-winning branding...

Trade shows aren’t about collecting the most business cards in the room, they’re about being remembered by the right people. When you slow down and focus on real conversations, you create trust instead of transactions. Watch: https://youtu.be/THKYKejTkc0 With featured guest Jaclyn Strominger, a master connector, growth strategist, and leadership coach who helps high-performing professionals turn t...

Leadership isn’t about standing over the field—it’s about preparing the soil. A gardener sets the conditions and trusts growth to happen without constant interference. When people are trained and aligned to the mission, autonomy isn’t abandonment, it’s proof you planted well. Watch: https://youtu.be/68MlZ6o1uGQ With featured guest, John R. Miles, a human performance and culture expert. His work fo...

There are instances at events where things don’t go exactly as planned. The teams that handle those moments well aren’t relying solely on detailed planning, but on systems and processes that allow them to adapt as conditions change. When an event is run as a procedural environment, unexpected issues are less disruptive because there’s already a way to respond, adjust, and keep things moving forwar...

Trade shows become powerful when you look at them through the lens of opportunity instead of logistics. When you track the flow, the goals, and the daily trends, you start to see just how efficient face-to-face engagement really is. After years of virtual interactions, people want real conversations again—and the teams who invest accordingly get the biggest lift. Watch the full podcast episode her...

It's time to order 1,000 Promo-links for ABB Distributech 2024 show. Check the Opportunity and Opp. attachments for shipping label. If no shipping address is present, reach to al.colquitt@us.abb.com for assistance. Anyone who shows up in front of an audience knows how easy it is to rush past their own wins. We push through challenges or hear a kind word and immediately move on without letting it s...

LinkedIn events can be a useful way to organize your trade show presence. They allow you to gather your contacts in one place, share updates, and keep conversations going before, during, and after the show. Posting small updates like setup progress or booth activity helps keep things visible without feeling promotional. With featured guest Keith Kakadia, founder and CEO of Sociallyin — a social me...

Most events wrap up with tired attendees and fading enthusiasm. But what if people left feeling lighter, more inspired, and ready to act on what they learned? Energizing an event starts with intention, shaping moments that fuel excitement rather than drain it. Watch: https://youtu.be/0iasbnLKjT4 With featured guest, Megan Nolan, a Conference and Event Wellness Expert. She’s the creator of the Powe...

Every sale is a bridge between your buyer’s pain and your solution. The turning point isn’t at the start or the finish—it’s on the bridge, where trust forms and hesitation fades. Watch: https://youtu.be/uSdclxE4GVc With featured guest, Jonny Holsten, CEO of BridgeSelling. He helps sales teams qualify faster and close more deals by giving them a practical framework that builds confidence and consis...

AI hallucinations remind us that we can’t blindly trust generative AI—sometimes it delivers confident answers that are completely false. But when verified against reliable sources, it becomes a powerful tool for speed and creativity. The balance lies in knowing when to question and when to trust. Watch: https://youtu.be/RZlkhu2s3tI With featured guest Michael Buckbee, founder of Knowatoa. You can...

Executive presence starts with self-awareness, recognizing blind spots and being willing to grow through them. Beyond that, it’s also about how you carry yourself in high-stakes conversations like sales: asking deeper questions, staying curious, and showing up with intention. Watch: https://youtu.be/wIZuqfnOUdk With featured guest, Lynn Coles, a sales enablement and communications leader. You can...

When impostor syndrome kicks in, it usually means you are stepping into bigger opportunities and stretching your abilities in new ways. The discomfort that comes with those moments is a natural part of growing your presence and influence. By choosing authenticity over doubt, you build the confidence to deliver with impact. Watch: https://youtu.be/0wLMNtrOzFA With featured guest, Cesar Viana Teague...

Presence is when your energy is with the people in front of you. Performance demands that kind of focus, awareness, connection, and responsiveness in real time. Watch: https://youtu.be/Ov7BCxWE8Kw With featured guest, Mike Montague, founder of Avenue9, where he helps small and mid- sized businesses market like big brands with authenticity and automation. You can also listen to our podcast through...

Event planning is often guided by a “don’t fail” mindset, but that same caution can hold back innovation. When every decision is filtered through risk avoidance, events become predictable and safe instead of bold and inspiring. Real growth happens when planners are willing to test, learn, and push past the comfort of what’s been done a thousand times before. Watch: https://youtu.be/VWmGpKbVZhE Wit...

Engagement happens when you take the first step, a handshake on the trade show floor or a thoughtful comment online. It’s about showing genuine interest in others and making them feel valued. When you engage with intention, you open the door to stronger connections and trust. Watch: https://youtu.be/wRbJmEv9i3M With our featured guest Jack Dyer founder of Storytold. You can also listen to our podc...

To stand out from the AI crowd, use automation where it improves the experience, but keep real conversations where trust and expertise drive the outcome. Watch: https://youtu.be/XZ0evjT4xO0 With our featured guest Emanuel Rose, a seasoned author and speaker with deep expertise in marketing, business strategy, and authentic storytelling. You can also listen to our podcast through Apple Podcast, Spo...

People open up when given the space. It might be a sales call, a booth interaction, or a casual chat with someone you’ve just met. Listen more than you talk! When you do, you’ll uncover what matters most to them, and that’s when the real opportunities start to show up. Watch: https://youtu.be/zIdRi-RslnM With our featured guest Drewbie Wilson, a dedicated sales leader who’s made it his mission to...