Engage Your Brand®

What better way to celebrate my birthday than reflecting on five years of running this business? In this special birthday episode of the Engage Your Brand® podcast, I’m sharing the 10 biggest lessons I’ve learned, from sales skills to mindset shifts that have shaped both my life and my business. We’ll talk about why learning sales early on sets you up for long-term success, why entrepreneurship ca...

Did you know Pinterest is STILL a powerful tool to grow website traffic?  In this episode, Dana Johnson, owner of Dana's Desk , teaches us her genius Pinterest ways!  Pinterest can be a powerful tool for wedding and event professionals and is one that is still highly underestimated, even in 2025.  We'll discuss Dana's journey from wedding planning to becoming a Pinterest strategist,...

What does it really take to expand your wedding business into multiple markets without losing your identity or burning out? In this episode, I’m joined by Irene Katzias of Irene & Co. Events. Irene is a wedding planner with teams across Connecticut, New York, and Utah. We dive into what it looked like to go from side hustle to full-time business, how she scaled into the luxury space intentiona...

Frustrated with your website or wondering if you’re even on the right platform? In this episode of the Engage Your Brand® podcast, I compare two of the most popular website platforms for wedding and creative professionals — Squarespace and Showit. We cover why your website platform choice matters for design flexibility, SEO, ease of use, and long-term growth. I share my personal experiences workin...

What if your brand wasn’t just pretty but purposeful, profitable, and deeply personal? In this episode, I sat down with multi-passionate creative and founder of Jade Alexandria Creative, Jade Buford to talk all things branding, entrepreneurship, and what it means to show up on brand in a meaningful way. Jade shared her journey from corporate life to creative business ownership, the lessons that sh...

Feeling the slowness of the economy, or like you're just not booking as many weddings as usual? You're not alone!  In this episode of Engage Your Brand®, Heidi Thompson from Evolve Your Wedding Business came on to chat about how to book more weddings with your dreamiest couples. I was on her podcast, Evolve Your Wedding Business a while back, and just had to bring Heidi on to talk about...

Wondering if you should name your business after your own name, or come up with something creative? Personal vs business names for brands have been a debate for a while. In this episode of the Engage Your Brand® podcast, I delve into the world of brand naming, exploring the nuances between personal and business brand names. Discover the pros and cons of each, and learn how your choice can impact y...

In this episode of the Engage Your Brand® podcast, I interview Cinthia Onines, a systems strategist and marketing expert for wedding professionals.  We discuss the importance of effective systems, branding, and contingency planning in the wedding industry.  Cinthia shares her journey from being a wedding planner to founding Boda Bliss, emphasizing the need for streamlined processes and a supportiv...

Do you know what it takes to get your dream clients to purchase your services? In this conversation, I discuss the significance of understanding the client journey in the wedding and event industry.  We'll chat about the importance of mapping out your client experience from the moment they become aware of a service to the point of inquiry and beyond.  The discussion covers various stages of t...

Overwhelmed with marketing and feeling like you're doing it ALL, all day every day? I feel that, which is why I wanted to bring on Tayler Cusick-Hollman to talk about marketing. In this episode of the Engage Your Brand® podcast, I interview Tayler Cusick-Hulman, founder of Enji, a marketing software designed for wedding professionals.  Tayler shares her journey from aspiring community college...

Did you know colors can influence up to 90% of first impressions with your business? This is why strategic color selection is crucial for branding. In this episode of Engage Your Brand®, the conversation covers how to build a luxury brand color palette, the psychology behind colors, common mistakes to avoid, and practical tips for implementing an effective color strategy. I'll explain how to...

Episode 11 brings to you the very first guest on Engage Your Brand® – Nina Addeo!  In this engaging conversation, we'll explore the evolving landscape of social media in the wedding industry, particularly focusing on the differences between millennial and Gen Z clients.  We'll also discuss the importance of quick responses, authenticity, and effective branding strategies on platforms lik...

Want to get to know me and my brand better? In this episode, I talk through the history behind my brand, Emily Foster Creative - why I started it, why I named it after my personal name, and what we offer.  But this is so much more. We'll also talk about what you need to know when launching a new brand and developing yours into something bigger. We'll talk about how to position your servi...

In this episode of the Engage Your Brand® Podcast, I discuss the importance of having multiple variations of your logo to build a consistent and recognizable brand.  Big takeaway: different logo formats  ensure brand presence across various marketing touch points.  This episode covers the differences between illustrated and text-based logos, the significance of custom logos, and outlines four esse...

In this episode, we'll cover the essential website pages you need to have if you're a wedding or event pro.  Gone are the days where it was acceptable to have just 1 long page on your website. In fact, I recommend you have more than 5 pages, but at the very least 3 separate pages!  Here are some takeaways: Your website should have multiple pages for better SEO. Fresh content is crucial f...

In this episode, we cover one of the biggest essentials of building any successful brand: defining your ideal client.  Here's a secret we deny early on in our businesses (and maybe for way too long in):  You don’t need a million clients. You need the right ones. And for most of you, it'll take booking just 12-60 clients in a year to be fully booked and profitable. In this episode, we&apo...

Ever wondered what's standard when it comes to deliverables in a branding package? In this episode, we cover the seven brand assets your business needs these year! We'll talk all about file types, logo formats, and other nitty gritty details you might not have known you needed.  Download my Brand Colors Freebie here: https://emilyfostercreative.com/brand-colors-freebie Are you thinking o...

In this episode, we talk all about wedding venue marketing and why most venues desperately need to level up their game. If you're another type of event or wedding pro, this podcast is still for you as I'm sharing marketing tips that still apply to your business! Here's an overview of what we'll cover: The key details that wedding venues are missing in their marketing What to up...

In this episode, we cover what an elevated brand is as well as some tips for how to get to that next level with your brand.  We'll cover what an elevated brand is, why it matters, and some actionable ways you can start elevating your brand today.  Here's the freebie I mention in the show: https://emilyfostercreative.com/brand-colors-freebie Have questions about how to implement this advi...

In this episode, we'll cover some essentials for refreshing your website as a wedding pro or event pro.  Some highlights are: What to update when it comes to your website images How to refresh your copywriting to speak more to your ideal clients View the full blog post here: https://emilyfostercreative.com/website-refresh-checklist/ Download my free checklist for refreshing your website here:...

In this first episode for wedding pros and event pros, we go over what it means to engage your brand in your marketing and other elements of your hospitality business.  Get ready for a podcast full of actionable tips and more! 

Welcome to Engage Your Brand  —the podcast for wedding, event, and photography pros who are ready to elevate their brand and stand out in a saturated market. Hosted by Emily Foster Creative, we’re diving into strategy, storytelling, and actionable tips, because your business’s branding deserves to be so much more than just pretty. Whether you’ve been in business for one year or three decades, this...

In this episode, I (Emily Foster Keller) share the story behind the Engage Your Brand podcast - the branding podcast for wedding and event pros. We'll cover the story behind the name, talk a little about Emily Foster Creative, and talk about why I'm starting a podcast.  If you're looking for branding and website design tips for wedding pros or hospitality pros, stay tuned for more a...