Engage Your Brand®

What happens when a Disney-trained accountant becomes a six-figure live wedding artist? A masterclass in branding, pricing, and building a business that's as strategic as it is beautiful. In this episode, I sit down with Danison, the artist and entrepreneur behind Bow Tie and Brush and Bow Tie and Biz, to talk about how he turned live wedding watercolor portraits into a luxury guest experienc...

Blogging is dead, or so they say. But what if the wedding pros quietly ranking on Google (and now AI search) are the ones who never stopped? In this solo episode, I cut through the noise on whether blogging still matters in 2026, and spoiler: it does. I break down my go-to blogging process, the three types of wedding blog posts worth writing right now, and why a few deeply intentional posts will a...

What if the secret to a thriving wedding business has less to do with your logo and more to do with how you treat the people you work alongside every weekend? In this episode, Fausto and Reuben share the real story behind building Blue Elephant from the ground up, including how they landed their first venue exclusives, why they named their business after a childhood good-luck charm instead of them...

Choosing a website designer as a photographer can feel tricky, especially when you know your site needs to do more than just look good. In this solo episode of Engage Your Brand®, I’m talking about how to choose the right website designer for photographers and what actually matters when investing in a photography website. Key Takeaways:  Why a beautiful website is not always an effective website ...

Building a wedding business can feel a lot less lonely when you have honest conversations and real community around you. In this episode of Engage Your Brand®, I’m joined by Gabby Pinkerton and Kari Smith of Just Another Biz to talk about podcasting, community building, authenticity, boundaries, comparison, and the very real behind-the-scenes experience of running a wedding business. Key Takeaways...

Gen Z couples are already changing the way weddings are planned, researched, and booked. In this episode of Engage Your Brand®, I’m talking about Gen Z marketing for wedding pros and how this generation is shaping the future of wedding industry marketing. We’ll look at how Gen Z researches vendors, why they value authenticity, transparency, personalization, and quick access to information, and how...

Marketing feels noisier than ever, but it doesn’t have to feel impossible. In this episode of Engage Your Brand®, I’m joined by Becca Pountney to talk about modern wedding industry marketing, the shift from the traditional funnel to the “marketing theme park,” and how wedding pros can stay visible, consistent, and booked in 2026. Key Takeaways:  Why the traditional marketing funnel no longer works...

If you’ve ever wondered whether a Showit website template is actually worth it, or if you should invest in a custom website instead, this episode is for you. In this episode of Engage Your Brand®, I’m breaking down the difference between Showit templates, template customizations, and fully custom website design, especially for wedding professionals and creative business owners. I’m sharing the pro...

If networking has ever felt more exhausting than meaningful, this conversation is going to feel like a breath of fresh air. In this episode of Engage Your Brand®, I’m joined by Sara Alepin, founder of District Bliss and Photos from the Harty, to talk about authentic networking, relationship-driven marketing, and building a business rooted in real connection instead of transactional growth. Sara sh...

If you’ve ever wondered what it actually takes to scale a wedding business to seven figures, this conversation will give you a behind-the-scenes look at what that growth really requires. In this episode of Engage Your Brand®, I’m joined by Ashley Ebert, founder of The Abundance Group, to talk about how to scale a wedding business to 7 figures without getting stuck in burnout, overwork, or the cons...

If growth in your business has started to feel messy, overwhelming, or overly dependent on you, this episode will give you a different way to think about it. In this episode of Engage Your Brand®, I’m joined by Nikisha King to talk about business systems, sustainable growth, and what it really looks like to move from hustle-driven business ownership into structured, intentional leadership. We’re u...

If you’ve ever felt lost in conversations about branding or website design, this episode will change that. In this episode of Engage Your Brand®, I’m breaking down 70 brand and website terms you should know. These are the exact terms that come up in proposals, design conversations, and marketing decisions. Understanding them will help you feel more confident in every step of your brand and website...

Thinking about trademarking your business name, but not sure when (or if) you actually need to? In this episode of Engage Your Brand®, I’m joined by Braden Drake to break down when to trademark your business name, what can happen if you don’t, and how legal protection plays a role in building a legitimate, long-term brand. Key Takeaways:  When it actually makes sense to trademark your business nam...

If your brand feels a little off lately… but you’re not sure if you need a full rebrand or just a refresh, this episode is going to give you clarity. In this episode of Engage Your Brand®, I’m breaking down rebrand vs refresh, what each one actually means, when each is appropriate, and how to know what your business truly needs (so you don’t waste time or money on the wrong decision). If you’ve be...

If you’ve ever wondered whether you should be focusing on organic marketing or finally investing in paid ads… this episode is for you. In this episode of Engage Your Brand®, I’m joined by Mark Chapman, the wedding industry’s go-to expert on paid advertising. We’re breaking down the real difference between organic vs paid marketing in the wedding industry, when each strategy makes sense, and how to...

If wedding networking has ever felt forced, transactional, or just not worth the effort… this episode might change the way you see it entirely. In this conversation, I’m joined by wedding planner and community builder Brooke Simmons, and we’re unpacking why networking in the wedding industry only works when it’s rooted in genuine connection. From growing her business through referrals to building...

Your bridal alterations experience can shape how confident you feel walking down the aisle… but bridal seamstresses are often one of the most overlooked vendors in the wedding industry. In this episode of Engage Your Brand®, I’m joined by Nadine Bozeman, owner of Sweet Francis Sewing Co. and founder of Secrets of a Bridal Seamstress. We talk about how she built a successful bridal alterations busi...

What does it really take to scale a wedding planning business without burning out? In this part two conversation, I'm back with Irene Tyndale to talk about systems, mindset, team building, and the behind-the-scenes structure that supports a profitable, sustainable wedding planning business. Key Takeaways:  • The moment Irene realized she needed real systems to grow her wedding planning busine...

What does it really take to build a lasting wedding planning brand in a saturated industry? In this episode of Engage Your Brand®, I'm joined by Irene Tyndale, founder of Irene Tyndale Weddings and Events, to talk about wedding planner marketing, personal branding, networking, reputation, and why your systems matter just as much as your visuals. With nearly three decades in the industry, Iren...

What does running eight McDonald’s locations have to do with building a thriving wedding venue? In this episode of Engage Your Brand®, I’m joined by my client Denise Peacock, owner of Montgomery Creek Ranch in Indiana. We’re diving into wedding venue marketing, rebranding, leadership, and what it really takes to grow a profitable venue in a saturated market. Key Takeaways: • How Denise transitione...

Think engagement season ends on Valentine’s Day? Not so fast. If inquiries felt slow this winter, or if you’re worried booking season has passed you by, this episode is your reset. I’m breaking down why engagement season doesn’t automatically equal booking season and why leads are still coming in long after February. Key Takeaways: • Why 53% of couples get engaged outside “traditional” engagement...

Your brand isn’t just your logo, it’s how people experience you at every touchpoint. In this episode of Engage Your Brand®, I’m joined by wedding industry educator, speaker, and coach Terrica to talk about wedding business branding and positioning, and what it really takes to build a brand that grows with you instead of holding you back. We dig into Terrica’s journey from wedding planner to nation...

Marketing felt harder in 2025 and if you’re wondering why your effort didn’t match your results, you’re not alone. In this episode of Engage Your Brand®, I’m joined by Taylor Cusick-Hulman, marketing consultant and founder of Enji, to break down her State of Small Business marketing report based on a survey of 245 small businesses across 40 states. We talk buyer hesitation, what’s actually changin...

Burnout is common in the wedding industry, but it doesn’t have to be the norm. In this episode of Engage Your Brand®, I’m joined by wedding business coach and bestselling author Heidi Thompson to talk about work life balance for wedding professionals and what it actually takes to run a sustainable wedding business without working 60+ hour weeks. We dive into why so many wedding pros feel constantl...

Visibility matters more than ever in 2026, but burnout doesn’t have to come with it. In this episode of Engage Your Brand®, I’m joined by Renee Dalo, keynote speaker and visibility hype woman for creative entrepreneurs, to talk about how wedding and event pros can show up consistently without exhausting themselves or diluting their brand. We cover confidence, video visibility, luxury positioning,...