Engage Video Marketing Podcast

My guest today has helped share stories in the social sector for over a decade. and has worked across not-for- profit, private and public sectors, writing for and consulting to start-ups, NGOs, trusts and foundations, state and federal government departments and private corporations. She's also written The Sydney Morning Herald, The Age, Management Today, Green Lifestyle, Fundraising & Philanthrop...

Today we’re going to be telling a story about telling a story. For the last 8 years my business, Innovate Media, have been working with businesses locally and around the country to tell their stories through video. Last year, in 2017, we launched something a little different and we call this the Social Story Project. - a special project in which our aim was to uncover a story worth telling in our...

In today’s episode, I’m taking you back to one of my favourite moments in this podcast series so far. Back in episode 9 of Engage With Story I had the chance to sit down with one of my film-making and storytelling inspirations Patrick Moreau from production company Still motion and educators Muse Storytelling.   In this Episode: The four pillars of storytelling process and how to apply them to a b...

A special episode today as I share with you a little more about what I’ve been working on lately, along with my own story. I've just released my latest eBook 'Online Entrepreneur's Video Strategy Blueprint'. Links mentioned in the show: Online Entrepreneur's Video Strategy Blueprint

In today's short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story. You are not the hero of your story. In this episode: Heroes are flawed WIIFM not WIIF Them Can your brand ever be positioned as the hero   Links mentioned in the show: Free 3 part video course  ‘Foundations – by Engage Video Marketing’. Click here f...

In this episode, we talk about the three things underpinning the success of your storytelling for business. In business story can sometimes end up becoming just another tactic, potentially noise before defeat.  That’s why you need to story strategically. In this episode: Story Strategy simplified into three pillars or legs of a stool The Audience The Goal The Context How the different parts of the...

With over 20 years experience in PR, community engagement and people development industries, my guest today focuses on empowering people to bring out the best in themselves, their team and their business through fun and engaging communication. She is Amber James from Fresh PR & Marketing and she helps people find their ‘WOW’ factor! You’re good at what you do. You serve your clients well. You’re s...

Today’s guest is a storyteller, a business leader, a professional speaker and a coach and consultant working to develop leaders and help people speak and present with impact. She is Robyn Pulman. Robyn’s garnered over 25 years of experience in senior regional marketing positions working throughout Europe, Middle East and Africa, and now through her brand Creating Winning Habits , she works with ot...

In this episode I break down for you the 4 big questions we really need to be asking ourselves when crafting stories for business.  These 4 questions will help us be better business storytellers but more importantly, I feel, help guide the formation of stories with purpose that return on the ‘storytelling investment’. When it comes to communicating in business, we know that storytelling strategies...

This episode is all about clearing out the BS that can so often surround story marketing. My guest is  is a marketing consultant and educator who helps people keep their marketing simple in a world where business BS and complexity threaten to stifle success. He is Roger Edwards, from rogeredwards.co.uk . He now uses corporate experience to guide his clients in designing engaging campaigns and is k...

In this episode, I've made a compilation from my previous guests to put together an show outlining what story meant to some of them.   In this episode: Mike Ganino - Episode 22 Simone de Haas - Episode 5 Patrick Moreau - Episode 9 Jess Thoms - Episode 24

Today’s guest is a writer, content marketer, passionate wordsmith, and a Canadian who now calls Australia home. Julia Carter is currently undertaking her doctorate studies in creative writing with a focus on screenwriting for serial television. Do you ever get nostalgic about the way TV used to be? I grew up with the sitcoms and soap operas from the 80’s and 90’s where we'd settle down at a specif...

A little Christmas story for you. Wishing you and your families a very Merry Christmas & Happy New Year.

In this episode, I speak to a man who for more than 25 years, has been researching, exploring and discovering for himself the steps men can take to instill lasting change, resulting in authentic men, connected relationships, happier families and stronger communities. He is the author of the book "Man Unplugged". He is John Broadbent. In this interview we explore the power of story in shaping our i...

In today's episode, I speak to the man who, with the help of a viral campaign, a kickstarter project and hundreds of random strangers, destroyed his Jeep. Yes he smashed it with hammers, ripped doors off with crowbars, shot it with metal tipped arrows and ripped the roof off with an excavator. He is Ashton Wood from IC3 Solutions . Ashton knows the power of social media first hand, and now runs a...

In this episode, I chat with Luke Brown. Luke is the founder of Our Family Film School,  an online community that teaches everyday people how to shoot and edit amazing videos with their mobile devices. Luke's worked in Video & Multimedia Production for over 15 years on everything from TV commercials and short films, to filming huge corporate events and conferences and even sketch comedy.  But the...

My guest today has a diverse range of expertise working with clients to develop brand and digital strategy, social media, creative content, online advertising, and so much more. He is a gun-for-hire helping his clients understand their customers, and find the best ways to engage them with the right blend of creativity and technology. He is an executive level marketing consultant. He is Clint Wrigh...

This is a solo episode with Ben Amos where he takes us through his top 5 tips to better business storytelling to engage people to take action. In this episode: Story for a defined audience Story with purpose Story for the medium Story with conflict Story authentically   Links mentioned in this episode:  Episode 13 - The Story Cycle Process & Business of Story with Park Howell Episode 16 - Communic...

In today's episode,  we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative. Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and community management. This is a really actionable and valuable episode guys...

In today’s episode I’m chatting with a guest who has published 18 picture books and two novels. He is a highly accomplished and awarded author and illustrator from the Sunshine Coast in Queensland. He is Peter Carnavas. Engage With Story often takes a more business or marketing focus when exploring storytelling so I’m excited to bring today’s interview to you as I speak with one of Australia’s bes...

Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar -- where he was Chief Operating Officer. He is the go-to expert for brands looking to gain on their competitors by creating a great employee experience. He’s a passionate story artist, a...

My guest today is someone who exudes energy and authenticity. She’s had a rich history in the corporate sector owning and running a national media training & recruitment agency, along with a wide ranging career across the sales and training services sector. She’s a CEO, a workshop facilitator, a storyteller and at times… a comedian. Ultimately, she’s passionate about helping people to thrive in th...

Today’s episode is part 2 of a two part series continuing on from last week's Episode 19 . In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in  The Seven Basic Plots: Why We Tell Stories (2004) and I'm tying each plot back to examples of how these stories can, and have been used in brand marketing and advertising. Last week we looked at the first 3 plots - Overc...

Christopher Booker wrote  The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible for any storyteller ever to break away from them”. Today’s episode is part 1 of a two part series which will be continued to next week and Episode 20. Over the next two episod...

Today's guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers' conference. Karen has been described as the 'LinkedIn Lady' and her business is Think Bespoke . She's a teacher, a qualified trainer and assessor and independent LinkedIn specialist and most importantly, a storyteller.   In this epis...