Engage Video Marketing Podcast

In Episode 92 of the Engage Video Marketing Podcast, Jeremy Vest, Director of Marketing at VidIQ, joins us for an interesting chat on using your YouTube channel to grow your audience and business. We discuss the key factors for growth and engagement on YouTube and how the VidIQ platform helps support creators in understanding and managing these factors. I am a proud user of VidIQ for all the strat...

In Episode 91 of the Engage Video Marketing Podcast, Gideon Shalwick, the founder of Splasheo joins me as we explore one of the best ways to capture and hold the attention of your audience in your video content amidst the noise in the different social media platforms. More and more people are viewing video content without the sound enabled and this is where Splasheo comes in to help get attention...

In Episode 90 of the Engage Video Marketing Podcast, Visibility Coach Jenny de Lacy chats with us and shares her expertise on how leaders can get over their fears of going on camera and confidently deliver their business messages through video to effectively communicate their ideas, strengthen relationships and become visible leaders to clients and staff. Jenny has worked for over 25 years as a Le...

How are you using YouTube to grow your business and reach your audience or clients? Episode 89 of the Engage Video Marketing Podcast is a solo episode where I share with you my 4-part method on how to supercharge your YouTube channel and give it an explosive start. Let me help you out and guide you through this process step-by-step today. In this episode we cover: What is the 4-step BOOM Method? T...

In Episode 88 of the Engage Video Marketing Podcast, we chat with Simon Banks - author, video producer, owner & founder of Tallboy Communications - to talk about how to get video right. Video can be so overwhelming for many businesses today and many find it easier to not take action or take the wrong action. This then leads to failure in their video’s return on investment. Simon has over 30 years...

In Episode 87 of the Engage Video Marketing Podcast, we interview Chris Strub, a travelling mobile storyteller with a passion for working with non-profit organizations. He is known as the Giving Day Guy who drives measurable increases in online donations for non-profits by hosting and producing live video content. I met Chris in Social Media Marketing World in San Diego and when I heard about his...

In this solo episode, I will be sharing an audio recording from my first ever YouTube live video. I will share my top 3 takeaways about what’s working right now in the world of online video strategy from the Social media Marketing World 2019 Conference which I recently attended in San Diego. In this episode we cover: First takeaway: Focus your strategy on where the attention is. What platforms sho...

In the previous episode, we talked about the 5 buckets of metrics that you need to pay attention to in your video strategy. In this episode, we take things one step further as we deepen our knowledge in understanding the metrics that matter for each video in your strategy. In this episode we cover: 4 goals in a full funnel video strategy: Brand positioning, Social engagement, Conversions, Delight....

Albert Einstein is quoted as saying, “not everything that can be counted counts and not everything that counts can be counted.” And this is so true when it comes to implementing an effective online video strategy. In this solo episode, we will talk about the five types of metrics that you need to pay attention to in your video strategy. With all the data available to us through online marketing, I...

Channel Growth Expert and YouTube Strategist Tom Martin of ChannelFuel.co joins us in this episode to talk about fueling and supercharging your YouTube channel in 2019. With over 1.9 billion subscribers and over a billion hours per day of video watched online, how will you tap into the power and reach of YouTube to effectively grow your business? In this episode, we will talk about ways to grow yo...

Zach Jordann an award-winning producer and storyteller joins us in this episode to talk about his passion project - My Alzheimer’s Story. The mission of this project is to raise awareness and provide support to those affected by Alzheimer’s through video and story. They aim to collect 10,000 stories to create the world’s largest collection of video stories on Alzheimer's. Zach, who is an Executive...

Daniel Glickman - CMO of the video creation platform called Wave.video joins us as we talk about creating branded video content that stands out amidst all the noise in social media. Video on social media has now become a staple for businesses who want to engage their audience in these channels and grow their business And to create the impact they want, they need to create engaging videos that inte...

In this solo episode, Ben gives us a sneak peek of his recently launched course, The Online Video Strategy Blueprint, by sharing with us the audio of one of the video lessons in the course about approaching video content production from a strategy-based mindset. The Online Video Strategy Blueprint Course is intended for video producers and content creators who want to get better video results for...

This week, Ben is opening the doors for enrolment to his first online course entitled The Online Video Strategy Blueprint. And in this episode, he tells us more about the backstory on how he arrived at this point in his career. He shares his journey with us from changing the way he created content strategically to get results for his clients 6 years ago, launching the Engage Video Marketing brand...

Doug Darling, Executive Director and Founder of Tripwire Media Group - a video and animation company, joins us in this episode as we talk about the importance of educating and helping clients grow their business by creating effective and impactive videos with the end in mind, not just shooting great video. Doug is a Video Producer & Strategist from Winnipeg Canada. And in 2019, he’s making a delib...

Dennis Abad, a video producer now video strategist based out of Manila, Philippines, joins us today as we talk about the importance of having strategic planning, implementation and distribution behind creating beautiful videos for businesses, and how he sees it in the Philippine setting today. Dennis is one of the members of my 2018 Online Video Strategy Bootcamp. In this episode What led Dennis t...

Jeff Hayes, a 30-year creative production and advertising pro and Founder of Capstone Production Group and Dealer Creative in the USA, joins us in this episode as we explore traditional and online video marketing, the changes advertising has gone through over the years, the impact it has on the automotive industry and many more. Jeff has seen the creation of over 22,000 commercials and videos for...

In this episode, the final episode of 2018 I'm bringing back one of the most popular interviews since the start of the Engage Video Marketing Podcast. Chris Marr is the founder of the Content Marketing Academy in the UK and is a leading voice in the world of Content Marketing and Video Marketing. In this replay episode (first published in Episode 52), we chat all about what's working now and what'...

Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video. In this episode, I discuss the following: A background on the Full Funnel Video Strategy Framework and how telling stori...

Briohny DeVere, co-owner of Accelerate Auto Electrics and Air Conditioning, shares valuable information with us in this episode as she tells us the story of how they managed to grow their 20-year small business using video marketing. Be inspired as you listen to their journey in creating content that matters and converts. In this episode T he story of how and why Accelerate Auto Electrics and Air...

In this episode, I share and break down the 3 levels of goal setting for your video marketing for you which are: Content Level, Platform Level and Business Development Level. We discuss the definitions of each, what we need to do for each level and how they all relate to each other. Gaining clarity on these 3 levels of goals across all your video marketing strategy will give you a step ahead from...

Kate Toon, expert copywriter and search optimization engine legend, joins us in this episode as we explore the world of SEO. Kate is a writing entrepreneur, popular coach, speaker and podcaster. She established a digital education business called The Recipe for SEO Success and the Clever Copywriting School which have helped more than 8,000 small businesses worldwide. In this episode Kate’s journey...

In this episode, I help you understand what video optimisation is and how it can help you reach your audience effectively. I give you a rundown of what to consider and my top tips to help you improve how to deal with the optimisations you need. In this episode What is video optimisation and why do you need to pay attention to it? The 2 layers of filter systems and how to overcome them. Understandi...

Dan Pinne from Organik Digital, a Facebook marketing and bots agency, joins us in this episode as we talk about building, engaging and communicating with our audience through the integration of video content strategies and Facebook messenger bots. We explore the possibilities of implementing these strategies to improve your business. Dan also shares an interesting case study about how you can seam...

Philip VanDusen, Principal and CCO of Verhaal Brand Design, has over 20 years of experience in strategic branding, graphic design, and product development. He is back with us on this episode to talk about YouTube growth triggers and strategy. He shares his success journey on YouTube for both his business and personal brand. His YouTube channel has grown hugely from zero to 140,000 subscribers and...