Empowered Business

Have you ever felt like you couldn't trust a close female friend because of female rivalry?    Most women have! Unfortunately, rivalry among women is a very common occurrence, but there is a shining light at the end of it. Once we are aware that this is happening, we can change it!    Amber Tichenor is an expert when it comes to this topic, so she is joining me in this episode to break it dow...

Raise your hand if you have trouble setting and upholding boundaries in all aspects of your life?    If this is you, you are not alone! Standing up for what is important to you is a hard thing to do.    On this episode of the Empowered Business podcast, we are talking all about how to set boundaries in your life and business with Racheal Cook.    As an award-winning business strategist, host of th...

If you are a mom wondering how you can make money from home while taking care of your little ones, this episode is for you!   There are tons of ways to make money at home that you can use to fund the things you need to sell digital products, and one of those ways is to become a freelancer.    Micala Quinn is a Kansas City mom, wife, former teacher, and current CEO solving the modern working mom di...

You can take content that you already have and turn it into a tripwire. Did you know that?   I'm talking to a fellow digital product strategist, Eden Fried, all about this and more topics and strategy that pertain to the digital product world.   You will learn her philosophy around tripwires, which are limited time offers, and also how she has been running a very successful Facebook ad campai...

Are you interested in creating and launching your own digital products?   Most listeners of this show are!   You may have heard me talk about our signature program, The Empowered Business Lab, in the past, but in this episode, I’m pulling back the curtains to tell you why it may be exactly what you’ve been looking for if you are someone who wants to create digital products!   This episode will ult...

Do you know what a product ascension ladder is?   Essentially, a product ascension ladder is how you bring someone into your business, get them to know, like and trust you, and buy something from you. As they get wins from you, they move up the product ladder, and eventually, they become loyal fans.   Sounds pretty good, right?   This is what I teach in the Empowered Business Lab, and it is also w...

We officially had our first ever 6-figure live launch, so I am breaking down what happened during the launch in this episode!   I don't usually share exact numbers, but I feel like it is important to do in this episode because I want to debunk a lot of bad advice out there about what it takes to have a 6-figure launch.   I have been doing live launching since early 2018, so I have learned qui...

Preparing for launches can be so stressful...   I think the majority of business owners would agree to that, but not my guest in this episode, Tasha Booth, because she has totally mastered how to launch stress-free!   Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency support...

How can hiring team members actually help you make more money? I know without a doubt that I waited way too long to recruit business support. I was over-stressed and beyond burnout when I made the decision to begin building a team. As female business owners, we often convince ourselves we can do it all and that needing assistance is a sign of weakness or disorganization. I am here to tell you that...

Do you know much about social selling? This is a pretty new and exciting topic in the online space!    Essentially, social selling is selling through DMs instead of sales calls. The beauty of it is that it is not done in an invading or sleazy way.   This really interests me, so I am talking to Lattice Hudson about how she does it in her business.   Lattice is a business coach, leadership mentor an...

Do you get subscription boxes sent to your house that you love? Have you ever thought about creating a subscription box service yourself?   Jessica Principe is the Founder of All Girl Shave Club, a women's shaving subscription service and online boutique that serves thousands of women across the US and Canada each month, and she is joining me in this episode!   As a speaker, author, and subsc...

How can relationship building help you organically grow your business?    I can confidently say that the relationships that I have built over my five years of entrepreneurship have single handedly taken my business to the next level, but I think that relationship building is so often overlooked!   As online business owners, we are stuck behind our computers a lot of the time, and we don’t really t...

Have you ever heard of Leadpages?   I bet you have! This software company has really changed my life and my business. When I first started using Leadpages, I was so relieved because it is SO easy to use, and I haven’t looked back since!   I can honestly say that I would not have the business that I have today without it, so I am so excited to be talking to Bob Sparkins from Leadpages in this episo...

We are chatting all about Pinterest advertising in this episode!   I made a huge pivot in 2020 and moved away from teaching Pinterest advertising, but I did dedicate 4 years of my business teaching it! Because of that, I get a TON of questions about if Pinterest ads are worth it.   I get asked the most often if Pinterest ads are worth investing in and if someone should start with Facebook or Pinte...

I’ve gone through a lot of major life changes in the past 6-9 months…   Between postpartum PTSD, retiring my signature course on Pinterest advertising, starting to prioritize my physical and emotional health, being more strict with my workweek and more, there have been a lot of changes!   In this episode, I am talking about how these life changes put me in a recent situation where I experienced ma...

Do you know about BC Stack? It's a bundle that comes out every year of different online marketing courses, and I have actually had a product in it for the last few years!   This bundle is unlike any bundle you have ever seen, so I am talking to Dan Morris, CEO, about how BC Stack got started and what his entrepreneurial journey has been like.   Every year, Dan searches the globe to find ordin...

How do I find someone to work inside of my business? How do I get help? Do you have any tips for hiring? These are some of the questions that I get asked the most from my community and my students.   When we first start our business, we never think that we will get to the point of needing to hire someone, and then before you know it, there aren’t enough hours in the day to get everything done. It...

Are you ready to get a handle on your data as an entrepreneur?   Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions, and she is joining me in this episode!   Jennifer recently left her senior strategy role at a Fortune 5 company where she ha...

Have you ever considered implementing a public relations strategy to get more attention on your digital products?   You’re going to after listening to this episode with Amanda Berlin.   Amanda Berlin is a visibility and business consultant for entrepreneurs. She works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in th...

Are you ready to hear the story of someone who built a $4 million business without knowing anything about the online space?   In this episode, Abbey Ashley is joining me to talk about building an online business from scratch and how staying consistent and connected to her audience helped her grow.   Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and...

Raise your hand if you’re not totally sure what to say to your email list!   I totally understand. Luckily, there are total experts like Kate Doster that know how to make email marketing fun and profitable.   Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out th...

Have you ever wondered how the heck people sell things from Instagram?   I get asked all the time from my students how to use Instagram to grow a digital product business.   Since I typically use Instagram for lifestyle, I thought I would bring a total expert on the show to answer this question, so Elise Darma is joining me!   Elise Darma is an Instagram marketing educator who specializes in helpi...

Are you in your own way? Do you spend hours creating free content and getting nowhere because you’re too nervous to sell something?   The reality is that you actually don’t need to be an expert to sell something. The people consuming your free content regularly will trust you enough to make a purchase.   I am joined by one of my students, Ruth Rackley, to talk about giving out free content and mak...

Are you under the impression that no one will pay for your knowledge or product?   I hope not because that is so not true!   In this episode, I am teaching you how to decide on the perfect, profitable digital product that you can sell to your audience or your future audience.   By using your hobbies, professional skills or life experiences, you can create a digital product that falls into one or m...

Is blogging dead?   This is SUCH a controversial topic, so I am excited to be explaining my opinion on it in this episode.   Here’s what I think: blogging without understanding your customer journey is dead, but content marketing is alive and well!   Your job is to provide content for free with a purpose, and that purpose needs to be mutually beneficial to you and your future customer. I really th...