Empowered Business

I did the exact thing every AI expert tells you not to do. I opened a blank chat, dumped my entire brand into it, and expected magic. What I got back was a robot doing a bad impression of me. Bernadette Shepherd has a name for that feeling, and once she said it, I could not unhear it. She calls it AI aftertaste . In this session from our AI That Sells Summit, she walks through the exact system she...

If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answer from people who are building with these tools every day. I sat down with five of my closest business friends, all women who run online businesses, to talk about how we are using MCP connectors inside our Claude accounts to auto...

If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I've been on Kit since 2016 and I thought I had a solid handle on what was happening in my account. What I found when I connected the Kit MCP to Claude stopped me in my tracks. Some of it was validating. A lot of it was uncomfo...

If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini Copp was in the same boat a few years ago—doing all the things the experts told her to do, staying consistent, nurturing her audience—but the money just wasn’t there. So she put on her marketing professor hat and spent six months...

In this episode, I'm sharing a live roundtable conversation with my mastermind group. We discuss how AI is transforming our businesses—from fully automated blog posts and newsletters, to landing pages that update themselves, to custom skills that handle everything from SEO to project management. We dive into the real workflows making us more productive and creative, so we can serve clients fa...

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience. The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the...

Black Friday doesn’t have to be a race to the bottom. In this roundtable episode of The Empowered Business Podcast® , I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season. We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t nee...

What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team. Becky breaks down her revenue streams, her email...

This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners— the Weird Hermits . We call this session Traffic School , and it’s all about how to drive more eyeballs to your digital products, shops, and offers— without relying on social media . Inside this candid roundtable, we talk abou...

AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone. In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast , to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about the guilt, the judgment, and the fear of “cutting c...

This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow. I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification . Natalie used the system I teach in the Digital Shop Experience to pull content out of her Google Drive and launch a brand-new shop that g...

We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email! In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it...

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise. In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show , to talk about how we can use AI as a support tool without losing the human connection that makes our work sta...

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses. You’ll hear insights from multiple business owners, including...

In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundred...

This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital —a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster. Amy breaks down the “ask and give” networking model, why so many wome...

In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my voice).  If you’ve been wondering what’s working in...

In today’s episode, I’m building on the conversation I had with Jordan Gill in Episode 89. We’re diving deeper into one of the hottest, yet often overlooked, opportunities for entrepreneurs looking to create, sell, and scale digital products—no code apps. I want you to forget the endless PDFs and basic checklists for a minute because I’m going to reveal how interactive, user-friendly tools can tak...

I’m so excited to share this special bonus episode with you because I’m bringing you something completely different today—a live training I did called “Wait, AI Can Do What Now?” Look, I know AI can feel overwhelming, especially when you’re trying to build and scale digital products without losing what makes YOU unique. That’s exactly why I created this training and why I’m sharing it with you now...

I’m so excited to have Dr. Destini Copp joining me today—she’s a marketing professor, business growth coach, and digital product pro who’s absolutely crushing it with AI integration. We’re diving deep into the real-world ways AI is revolutionizing digital products and memberships, and let me tell you, Destini’s insights are going to blow your mind. If you’ve been wondering how to future-proof your...

Welcome back to the Empowered Business Podcast! I’m so excited about today’s conversation. I’ve got Michelle Ponvert joining me—she’s brilliant at what she calls “easy events” and low-lift business strategies. If you’ve ever felt overwhelmed by the thought of hosting a summit or felt like you had to choose between growing your business and keeping your sanity, this episode is for you. Michelle and...

I’m excited to share this conversation with Sean Lemon from The Digital Organizer because getting organized in your business is something I’m passionate about – and I know it’s something many of you struggle with. Having come from a corporate background, I tend to be naturally organized and pretty Type A, which people often comment on when they see how my business runs on the backend. But here’s w...

Welcome back to the Empowered Business Podcast!  Today I'm sitting down with someone who literally put AI on my radar—Brittany Long, one of the original AI educators in the online business world. I'll be honest with you—AI exploded faster than anything I've seen in my 12 years of online business. And Brittany? She was at the forefront of it all. While I was admittedly avoiding AI du...

I’m thrilled to have Jordan Gill back on the podcast – you might remember her from her previous appearance where we talked all about VIP day strategies . But today, we’re diving into something that completely blew my mind: micro AI tools that anyone can develop without any coding skills required! Jordan has evolved from building systems and VIP days to venturing into what’s called “vibe coding” –...

Welcome back to the Empowered Business Podcast! I am so excited to share today’s conversation with you. I sat down with Jillian Leslie, who is the founder of MiloTree and host of the Blogger Genius Podcast, and let me tell you—this episode is a goldmine if you’re curious about how AI is completely transforming the way we create and sell digital products. Jillian has been in the online business wor...