Employer Branding Podcast

A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.co...

Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah is Senior Manager of Employer Brand at HubSpot. Hannah Fleishman on LinkedIn: https://www.linkedin.com/in/hannahfleishman Hannah on Twitter: https://twitter.com/hbfleishman HubSpot Careers: https://uk...

Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of of a crisis and massive change, including what employer brand managers must prioritize now in order to thrive. Simon Barrow on LinkedIn: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.c...

As a company already used to remote work, the virtual transition prompted by COVID-19 was less of an adjustment for this cybersecurity brand than it was for many. Nevertheless, they’re continuing to find innovative solutions to employer brand challenges brought on by the socially distant workplace. Emily Van Norden is Director of Talent Brand Marketing and Diversity Lead at CrowdStrike. Emily on L...

For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees. Zakiya Nashid is Employer Brand Lead for Unilever North America. Zakiya on LinkedIn: https://www.linkedin.com/in/zakiya-nashid Unilever online: https://www.unileverusa.com/ Subscribe to this podcast: https://employerbranding...

The recruitment challenge for this railway company isn’t brand awareness—it’s attracting the best candidates through storytelling and a compelling employer brand. Phil Catcheside is Head of Recruitment Marketing and Engagement at Network Rail. Phil on LinkedIn: https://uk.linkedin.com/in/pcatcheside Network Rail online: http://www.networkrail.co.uk Subscribe to this podcast: https://employerbrandi...

New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world. Olivia Thompson is a Data Analyst at Link Humans. Olivia on LinkedIn: https://uk.linkedin.com/in/olivia-thompson-a451b2189 Link Humans online: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure...

This financial services company is undergoing major transformations, including a global refresh of its employer brand. Here’s how its employer brand head is leading the way. Kara McLeod is Head of Employer Branding, Asia-Pacific at Allianz. Kara on LinkedIn: https://www.linkedin.com/in/karamcleod1 Allianz online: https://www.allianz.com/ Subscribe to this podcast: https://employerbrandingpodcast.c...

Periods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide. Jörgen Sundberg is Founder and CEO of Link Humans. Jörgen on LinkedIn: https://uk.linkedin.com/in/jorgensundberg Link Humans: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your e...

Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed. Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit. Alex Edmans online: https://alexedmans.com/ Grow the Pie: https://www.growthepie.net/ Subscribe to this...

In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients. Jörgen on LinkedIn: https://uk.linkedin.com/in/jorgensundberg Andy on LinkedIn: https://www.linkedin.com/in/andypartridge/ Link Humans: https://linkhumans.com/ Subscribe to this podcast: https...

To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates. Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom. Connect with Sarah: https://de.linkedin.com/in/sarahdovlo Careers at Deutsche Telekom: https://www.telekom.com/en/careers Watch the #IWILLNOTSTOP video: h...

Where do you start when leveling up your employer branding? An experienced employer brand leader shares the strategies, tools, and skills that can make a difference. Sara Balaban is Employer Brand & Talent Operations Lead at Geller & Company. Connect with Sara: https://www.linkedin.com/in/balabansara Follow Sara on Twitter: https://twitter.com/Sara_Balaban11 Geller & Company online: https://www.ge...

Years of experience have shown this employer brand manager just how vital human storytelling can be in boosting your content’s relevance, reach, and efficacy. Debra Luna is Employer Brand Manager at Paychex. Connect with Debra: https://www.linkedin.com/in/debraluna Paychex online: https://www.paychex.com Careers at Paychex: https://www.paychex.com/careers Follow Paychex on Twitter: https://twitter...

Allowing your employees to speak for themselves can be one of your most powerful tools when building a compelling EVP, as this telecommunications company knows well. Alannah Green is Employer Brand Consultant at Optus. Connect with Alannah: https://au.linkedin.com/in/alannahgreen Connect with Optus: https://www.linkedin.com/company/optus Follow the #optuslife conversation on social media. Subscrib...

How do you uphold the pillars of your employer brand as a multinational company? For the world's largest snacking brand, it's all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International. Connect with Jennifer: https://uk.linkedin.com/in/jennifercandee Jennifer on Twitter: https://twitter.com/jennifercandee Connect with Mondelēz Internatio...

Squaring off against high demand, retention challenges, and reputation management are all part of the talent attraction game for this education and childcare provider. Derek Johnson is Talent Attraction Manager at KinderCare Education. Connect with Derek on Twitter: https://twitter.com/503recruiter KinderCare Education online: https://www.kcecareers.com Talent Brand Alliance: https://www.talentbra...

Filling 100,000 seasonal positions—and winning that talent back the following year—demands a compelling employer brand. Here’s how this leading tax prep company does it. Danielle Hilton is Recruitment Marketing Manager at H&R Block. Connect with Danielle: https://www.linkedin.com/in/daniellehilton H&R Block online: https://www.hrblock.com H&R Block on LinkedIn: https://www.linkedin.com/company/h&r...

If your organization hasn't yet grasped the importance of employer brand (or views it as just another marketing campaign), it's time for a shift in perspective. Tammy Myrick is Director of Marketing, People, and Culture at Cone Health. Connect with Tammy: https://www.linkedin.com/in/tammy-myrick Cone Health online: https://www.conehealth.com Subscribe to this podcast: https://employerbrandingpodca...

This established tech consultancy is differentiating itself from its younger competitors by crafting the most personal EVP possible to reach both local and global talent. Anouska Ramsay is Group Talent Director at Capgemini. Connect with Anouska: https://uk.linkedin.com/in/anouska-ramsay Capgemini online: https://capgemini.com Follow the #lifeatcapgemini and #loveyourcareer conversations on social...

This global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and "vanilla" social media advocacy. Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen. Connect with Tammy: https://www.linkedin.com/in/tammydeanembry Connect with Amgen on social media at @amgencareers. Follow the #lifeatamgen a...

This retail brand's employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories. Rachel Kennedy is Recruiting Manager at The Container Store. Connect with Rachel: https://www.linkedin.com/in/rachelkingkennedy Connect with The Container Store: https://www.linkedin.com/company/the-container-store The Container Store online: https://...

Learn why Philips' employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP. Dominique Mallion is the Global Content Marketing Strategist & Producer at Philips. Connect with Dominique: https://uk.linkedin.com/in/dominiquemallion Philips: https://www.philips.com The Spark Podcast: https://www.philips.com/a-w/careers/the-spark-pod...

When your business is connecting customers with their next home, attracting purpose-driven talent with your employer brand is critical. Sarah Staley is Head of Employer Brand and Culture at Realtor.com. Connect with Sarah: https://www.linkedin.com/in/sarah-staley-aa7b643 @SKStaley on Twitter: https://twitter.com/SKStaley Realtor.com: https://www.realtor.com Follow the #RDCLife conversation online....

LinkedIn is expanding jobseekers' access to employers by helping companies reassess where they look for talent and promoting a skill-centric approach. Jon Addison is the Head of Talent Solutions, EMEA Enterprise at LinkedIn. Connect with Jon: https://uk.linkedin.com/in/jon-addison-3399175 LinkedIn: http://linkedin.com Employer Brand Management Awards: https://www.employerbrandmanagementawards.com...