Employer Branding Podcast

Social impact and philanthropy are becoming increasingly important when you’re trying to attract top talent. Olivia Khalili, VP of Global Social Impact and Philanthropy at PagerDuty explains how these programs are a vital component of their identity and culture. Olivia Khalili is the VP of Global Social Impact and Philanthropy at PagerDuty. Olivia Khalili on LinkedIn: https://www.linkedin.com/in/o...

The best employer branding happens when you get employees to vouch for your business, and Erika from Pegasystems explains how they create an environment that helps generate social proof. Erika Cote is a Global Employer Brand Partner at Pegasystems. Erika Cote on LinkedIn: https://www.linkedin.com/in/erikacote/ Follow Pega Systems on Instagram: https://www.instagram.com/pegasystems/ Subscribe to th...

Spotify is a worldwide leader in music and audio entertainment, depending on a diverse team of creatives, engineers, data scientists, and more. Learn how they lead with their values to attract top international talent. Jordan Deane is Social Media & Digital Storytelling Specialist, Employer Branding, at Spotify. Jordan Deane on LinkedIn: https://www.linkedin.com/in/jordandeane/ Jobs at Spotify: ht...

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. Joanna Babiarz is Global Employer Branding Director at Aptiv. Joanna Babiarz on LinkedIn: https://www.linkedin.com/in/joannabucior Jobs at Aptiv: https://jobs.aptiv.com/ Subscribe to this podcast: https://employerbrandingpodcas...

Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company. Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group. *Note: This podcast was recorded prior to March 4, 2021 when Merck Group announced their Performance Materials business would be called Electronics. Chris Dinwiddy o...

One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic. Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP. Liz Gelb-O’Connor on LinkedIn: https://www.linkedin.com/in/lizgelboconnor/ ADP’s Tech Careers site: https://tech.adp.com/ Jobs at ADP: https://jobs.adp.com/ Subscribe to thi...

This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi." Jonathan Hehir is Global People Marketing Manager at Talend. Jonathan Hehir on LinkedIn: https://www.linkedin.com/in/jonathanhehir Careers at Talend: https://www.talend.com/about-us/careers/ Follow @talend and the #teamtalend conversation on social media. Subscribe to this po...

This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. Kara Hendrick is Senior Employer Brand Manager at Chewy. Kara Hendrick on LinkedIn: https://www.linkedin.com/in/karahendrick/ Kara on Twitter: http://twitter.com/karatweets Chewy online: https://www.chewy.com/ Follow @lifeatchewy on Instagram and Twitter. Subscrib...

It’s been a big year at Ball Corporation, which just got its name on a local arena (Ball Arena) and launched a groundbreaking new product (the infinitely recyclable cup)—and an equally big year for its talent acquisition team. Heidi Myers is Director of Global Talent Acquisition at Ball Corporation. Heidi Myers on LinkedIn: https://www.linkedin.com/in/heidipiatt Careers at Ball: https://jobs.ball....

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. Price Peacock is Global Employment Brand Manager at VMware. Price Peacock on LinkedIn: https://www.linkedin.com/in/pricepeacock/ Careers at VMware: https://careers.vmware.com/ Follow the #VMwareLife conversation on LinkedIn and Instagram. Subscr...

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Mary Streetzel is Head of Employer Brand at Google. Mary Streetzel on LinkedIn: https://www.linkedin.com/in/mary-m-streetzel-968a0418/ Careers at Google: https://careers.google.com Follow employer brand at Google on social media at @lifeatgoogle and @googlestudents. Su...

When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool. Erin Maxin is Global Employer Brand Leader at Ernst & Young. Erin Maxin on LinkedIn: https://www.linkedin.com/in/erinmaxin/ EY online: https://twitter.com/EY_US Subscribe to this podcast: https://employerbrandingpodcast.com Measur...

This multinational confectionery, food, and pet care brand takes a strategic approach to employer reputation and brand consistency while cultivating a close-knit, supportive internal culture. Kirsten Bethmann is Global Employer Reputation Lead at Mars, Incorporated. Kirsten Bethmann on LinkedIn: https://www.linkedin.com/in/kirsten-bethmann-786a7669 Mars Careers: http://mars.com/careers Subscribe t...

How do you define your employee value proposition and represent a brand authentically when that brand houses multiple companies? You’ll need a strategy as unique as your organization. Shelley Jeffcoat is Director for Employer Brand at LexisNexis Risk Solutions Group. Shelley Jeffcoat on LinkedIn: https://www.linkedin.com/in/shelleyjeffcoat/ LexisNexis online: https://risk.lexisnexis.com/group Subs...

“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent. Thea Neal is Talent Marketing Manager at Royal Caribbean Group. Thea Neal on LinkedIn: https://www.linkedin.com/in/nealthea Careers at Royal Caribbean Group: http://rcgcareers.com Royal Caribbean Group online: https://www.royalcaribbe...

A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020. Chrissy Thornhill is Global Senior Manager of Employer Brand and Recruitment at Salesforce. Chrissy Thornhill on LinkedIn: https://www.linkedin.com/in/chrissythornhill/ Chrissy Thornhill on Twitter: https://www.twitter.com/chrissyglo...

Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand. Chris Fitzner is Recruitment Marketing Strategist at Appian. Chris Fitzner on LinkedIn: https://www.linkedin.com/in/chris-fitzner Appian online: https://www.appian.com/careers Follow @appianlife on Instagram and elsewhere on social media: https:/...

As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement. Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna. Ashley Cheretes on LinkedIn: https://www.linkedin.com/in/ashleycheretes/ Ashley Cheretes online: https://ashleycheretes.com/ Cigna...

This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace! Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart. Dani Kaufman on LinkedIn: https://www.linkedin.com/in/danikaufman Careers at PetSmart: https://careers.petsmart.com/ Follow @LifeatPetSmart on I...

Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com...

When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employe...

Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on...

For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco. Kristi Raines on LinkedIn: https://www.linkedin.com/in/kristiraines Careers at Sonoco: https://careers.sonoco.com/ Subscribe to this podcas...

The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market. Sean Bestor on LinkedIn: https://www.linkedin.com/in/sean-bestor-61a44627 Careers at Whole Foods Market: https://careers.wholefoodsmarket.com Subscrib...

When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev Aaron on Twitter: https://twitter.com/kraljev Fisher Investments...