Empire Secrets of Digital Marketing with Mariana Henninger

Text me! Ever dreamed about creating a business that doesn't basically force you to burn out? This week, I chat with my friend & online business coach for the soulful entrepreneurs Masha Goins aka the "dream midwife" about the  importance of reconnecting with your purpose and aligning it with your business FIRST, above all. The key? Focusing on what brings you JOY. She also talk...

Text me! Sharing more BTS of my business this week, let's gooooo 💃🏼 * The pitch that could 10X my business (and how I did it) * Teaching quick wins vs. shifting perspectives: which is stronger? * Collecting more data: how to prove that a Brand Video is not just a "nice to have" * I have a new website! * How easy it is to write copy when you talk to your audience a LOT * It's...

Text me! When Marisa @dirty.copy sends an email, I literally rush to open it. The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian. This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS (rivaling @jenolmstead from @tonicsiteshop). So like two girlies who get SUPER excited about good copy, we talk about: ➡️Her secret to crafting emails that people rush to open ...

Text me! Dropping today's episode of Empire Secrets, where I dive into my strategy this summer to 10x my exposure. You with me? Here's a peek into the inner workings of my business as we embrace the summer vibes: ➡️ I’m celebrating being “Intentional”: It’s halfway through the year and I’m reflecting on my commitment to intentional actions that are growing my business. I’m taking daily w...

Text me! I n this week’s episode of Empire Secrets, author & business strategist Amy Traugh she breaks down her signature ‘CEO Method’ – which stands for Clarity, Establishing systems and automations, Organic marketing and sales.  We talk about what it really takes to transition from entrepreneur to empowered CEO! Her transformation from mompreneur to CEO How clarity, systems, and organic grow...

Text me! I recorded this episode yesterday – and you get the inner workings of my business:  Thoughts on my mind: 1 - Summer is coming. Can I hit $1MM and still go to the beach everyday? 2 - Why is it that even on the most packed of days I still don’t feel like I do enough? 3 - On a related note: why do I constantly underestimate how long it takes to do things? 4 - How many VOC calls do I need? (I...

Text me! In this episode, I chat with @bethnydick,the mastermind behind FameLab, about how to turn regular media exposure into a powerhouse tool for driving traffic and conversions. What we unpack: How to strategically share your posts more than ONCE How to use media exposure for ACTUAL business growth (not just logos on your website) How to leverage exposure CONTINUOUSLY (to extend the impact of...

Text me! If you want to hear the behind-the-scenes of my business - tune in to this episode.  May 8, 2024 - and I lay out everything I've been working on diligently - and what I've said no to.  I've realized that this is a foundational phase for me, but the road is being prepared to scale like crazy!! I talk about how I'm crafting a program that's going to be PERFECT for t...

Text me! It started like a bowl of potpourri. When Nadia and I first sat down to work on her Brand Video, I asked her to tell me her story – like most people, Nadia had no idea what parts to focus on. She knew she had a story, she knew how important it was to connect emotionally with her audience… but she had no idea how. So she shared with me different fragments and pieces from all different part...

Text me! OK, what makes a truly powerful Brand Video? It’s your person watching it and being blown away by how much you get them.  There’s only one way to do this right: Understanding not only what they “desire” but going way deeper into their innermost needs and aspirations.  You want your audience to feel completely understood. And you don’t want to be just seen. You want to be FELT. In today’s...

Text me! How to turn your voice into the most powerful asset for your business ⤵️ This week on Empire Secrets, I chat with @theallykennedy, the visionary behind the Wealthy Woman Movement and founder of the Six-Figure Speaker System. When I say this girl is FIRE, it’s not an understatement! Here’s what we cover: ➡️ Her unexpected transformation from hairstylist to top-tier speaker and coach (?!) ➡...

Text me! In this heart-to-heart convo, @reneewarren, the powerhouse behind @wewildwomen and I talk about what PR has evolved into. We talk about common PR myths and why it is the ultimate relationship-builder and not just a tool for visibility and she shares her blueprint for PR success. Renée deep dives into the importance of showing up authentically, leveraging your unique story, and the power o...

Text me! What does it take to leave a thriving career in something you love – to start & grow your own empire?  I had the honor of sharing it all with the amazing Renée Warren, the powerhouse behind @wewildwomen, on her podcast recently.   We discussed not just the evolution of my career but how emotional storytelling can really transform marketing. Here's a glimpse of what we covered : M...

Text me! Networking skills aren’t a given. You don’t always know whether you’re doing it right – and you might unknowingly be showing up with “commission breath.” This week, I chat with @sarahgemmel, aka the Queen of Networking who shares her best tips on how to take any meetup and turn it into a possibly powerful lead gen opp. We uncover: ➡️ The magic behind effective networking ➡️ Why your appro...

Text me! Today, I made a decision – to start pulling back the curtain on what I’m doing to build my business empire. The joys, the setbacks, the raw and unfiltered thoughts along the way, everything I’m experimenting with. I’m sharing it all in this new Diary Series. If you’re a seasoned entrepreneur and have been at this for a while – you can skip. But if you are building this – you’re in the sle...

Text me! In this week’s episode of Empire Secrets, I am joined by the AMAZING @alliebjerk, Queen of Tiny Offers. I loved chatting this week with @alliebjerk aka Queen of Tiny Offers on Empire Secrets We dive DEEP into the magic behind having Tiny Offers in your stack, and how you can use them to dramatically scale your business. We dig into: ➡️ The strategy behind Tiny Offers ➡️ How to scale your...

Text me! I began this year with a big intention (my word for 2024): it’s vital to have more FUN in my business. A few episodes back on Empire Secrets I dug into why I felt this way (mostly because my passion makes me take my business and clients so seriously! But being intentional and serious does not have to mean not having FUN, not prioritizing having fun as I grow.) So today I share with you wh...

Text me! When Lauren Loreto from @ brandgoodtime and I met, I fell in love with how FUN and original her brand and presence was. And since I’m in a new mode of having FUN in my business this year, I knew I had to bring Lauren on to share how she does that.  In this episode of Empire Secrets, Lauren and I dive deep into the essence of infusing personality into your brand and the critical role of cl...

Text me! When @matthew.allyn posts a reel, you stop and watch. He is an amazing storyteller! In this episode of Empire Secrets, Matt and I talk about showing up as your unapologetic self and why telling your personal story is so damn important. We talk about what niching really means and really finding JOY in every piece of content you create — so you’re not always thinking of the algorithm. Sign...

Text me! I was in not one but TWO car accidents today.  Luckily it was a very minor fender bender (a girl pulled out from a parking lot thinking I was making a turn and crashed into me), and then I completely broke off my side mirror and damaged my door pulling out of the AUTO COLLISION SHOP when I didn't see a massive power line pole in the middle of the driveway -- while I was getting a quo...

Text me! OK. We all know we NEED good copy, but how do we actually get it?? When my friend and BRI-LLIANT conversion copywriter Jenn Whinnem is hired to write copy ahead of 7 & 8 figure launches, she doesn't skim the surface, she OBSESSES. She's obsessed about nearly BECOMING the avatar that she is writing for, and goes to all the lengths of learning about them. (Hence the inspo for...

Text me! Last week, I finally sat down to watch the replay of the "Ideas for 2024" summit that Stu McLaren held last December -- and I took so many notes, I just had to share.  After a few days of masterminding, titans of the industry like Jeff Walker, Amy Porterfield, Ryan Levesque, Codie Sanchez and so many others shared their thoughts on what's working for them now and their top...

Text me! Bro marketing energy isn't for everyone. This week on Empire Secrets, I chat with the brilliant Jill Stanton - the heart & soul (with husband Josh Stanton) of Screw the Nine to Five... who's now turned her energy and brilliance into her newest venture: Millionaire Girls Club. We talk all things: the current chapter of "Screw", how she had to overcome a fear and tra...

Text me! My mentor says: "It is CRITICAL that you have the most fun possible." In this episode, I unpack how I see two types of "fun" in business: one is in how I show up for my audience, and the other is more internal -- focused on how my team and I actually get work done. The latter always tends to be a little harder for me to "have fun" - in part because I'm a...

Text me! Think branding is just about eye-catching designs and clever slogans? Nope.  This episode of 'Empire Secrets' I chat with my gal Emily Paulsen, a brand strategist. Emily has spent 14 years mastering the art of branding, not just for the big players like Abercrombie and Fitch and Wendy's but for startups and online businesses. In our chat, Emily takes us behind the scenes of...