Empire Secrets of Digital Marketing with Mariana Henninger

Text me! *DM me "HUMAN" on Instagram @brandmagnetic to get the full blueprint of how to create a Human Connection Video that builds trust before you ever get on a call. * Have you ever gotten off a sales call and thought... "Why did that feel so hard?" I've been thinking a lot about that lately after my husband (who spent years in sales) looked at me and said: "You&ap...

Text me! Your work is incredible. You know it. Your clients know it. But somehow, cold people still need a whole journey before they feel it. The annoying and painful gap between how good you actually are and how fast people trust you online... is really what this episode is about. A lot has shifted over here. Brand Video Accelerator is officially sunsetted. It worked ( beautifully! ) but is even...

Text me! WORK WITH ME: 👉 DM me "PRESOLD" on Instagram go.brandmagnetic.com/instagram for details on our private coaching program. If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me! So, you want to get on more stages? Cool. But let’s get real for a sec—visibility alone won’t grow your business. You don’t need more eyeballs. You need the right ones. And that? Is where today’s guest, Heather Sager, comes in. We’re unpacking: 🎤 The BIGGEST mistake people make when trying to land speaking gigs 🎯 Why “getting visible” is a waste of time (unless you do this) 🤯 The secre...

Text me! Most coaches think they have a visibility problem. More leads. More eyeballs. More content. More stages. More podcasts. But if your sales calls still feel like emotional CPR — pulling out testimonials, over-explaining your method, proving why you’re different, trying to create certainty in 45 minutes — the real issue probably started long before the call. In this episode, I’m walking you...

Text me! We’ve been told that trust takes forever. Seven hours of content (although more likely seventy!). Six to twelve months of nurturing. Constantly provide value and create a gazillion posts so people can “know, like, and trust” us. And sure… people need touch points. But your dreamiest buyer is not seeing every single thing you post. She’s catching a post here, a story there, maybe a webinar...

Text me! So many brilliant coaches think they have a visibility problem — “if only more of the right people could see me!!” Today, I’m going to show you what’s ACTUALLY missing in your business.  The reality is that cold people are landing on your website, socials, profile, comments, and content… and making a snap judgment in seconds. If your world doesn’t immediately communicate who you are, what...

Text me! I need you to hear this: if your sales calls still feel like heavy lifting – it’s all about what’s happening BEFORE the call. In this episode, I’m walking through the exact 3-phase system I use with clients to help premium buyers arrive already sold — without posting a million pieces of content, without feeding the algorithm until your soul quietly leaves your body, and without starting f...

Text me! I’ve been seeing this conversation in a few groups I’m in… (and sometimes in more intimate conversations): Why is that coach who’s (honestly) less qualified than me getting ALL these clients… meanwhile I keep getting “I need to think about it”? The answer has very little to do with credentials. In this episode, I break down what’s really happening when someone feels sold before the sales...

Text me! Most coaches have been sold the same tired idea: post more, stay visible, and eventually people will trust you enough to buy. Sure – familiarity bias works for a reason.  But if you don’t have a full-time content creation team, it can also burn you out. Because if your entire strategy depends on churning out endless content and hoping something sticks, you’re not building trust… you’re fe...

Text me! I went snooping on Mike Michalowicz’s book page and found a ridiculous little “vote” widget: “I’m Mike’s biggest fan” vs “I can’t stand this guy.” When I asked him about it… he casually reveals the thumbs-down sends you to an anger management site. (An actual Easter egg with 100,000+ clicks, apparently.) Then we get into the stuff that matters: why chasing top-line revenue is a weird flex...

Text me! A few weeks ago, I talked about finding the mentor I thought was the one — buying his low-ticket offer, putting down a deposit, getting refunded… then going back and joining anyway at a higher price because I knew he was right for me. That whole experience cracked something open for me. It made me see, even more clearly, how much the feel of someone’s world matters when you’re attracting...

Text me! I had a realization this week that honestly shocked me a little. After 15+ years as a documentary filmmaker — after building a career on beautiful, cinematic visuals — I found myself saying something I never thought I’d say: a brand video filmed on your phone may now build more trust than one that looks like a movie. Not because quality doesn’t matter.  But because we’ve entered a moment...

Text me! You know that sick feeling when you realise you’ve had dozens of great sales calls… and half of those people are just floating around in your inbox, DMs, and brain with zero follow-up? Yeah. Same. In this episode, I brought on my friend and systems ninja, Carlyn Bushman, to walk us through the exact follow-up system that helped one of her clients look at 68 past calls , close just three o...

Text me! A few weeks ago, I thought I had finally found the mastermind room I’d been looking for. You know that feeling — when you discover someone whose thinking feels sharp, whose teaching resonates deeply, and whose program feels like the exact container you’ve been craving. I slide down the funnel “like a greased pig” as my friend would say. I bought the initial offer. Then the upsells. Then I...

Text me! She didn’t “think about it.” She didn’t need nurturing emails. She didn’t need a million touchpoints. She didn’t need convincing or persuading. She read one post I wrote — and felt understood at a level she hadn’t experienced before. She sent it to a friend. Watched my Brand Video. Registered for the webinar. And applied before the training was even finished. That’s not luck or “more visi...

Text me! This episode is suuuuper personal. Over the last few years, my body changed in ways I wasn’t prepared for. (Hello 40’s!)  Weight gain, energy crashes, cortisol spikes, anxiety I couldn’t explain. If you’re a woman around that age, chances are you know exactly what I’m talking about.  And you better believe it 100% started affecting my business. In this Empire Diaries episode, I’m sharing...

Text me! Years ago, Kelsea Koenreich was the definition of “driven.” She was scaling fast, saying yes to everything — and quietly falling apart. One day, after yet another burnout cycle, she realized the truth: You can’t lead others when you’ve completely abandoned yourself. That moment became the foundation for her work today — helping powerhouse mom entrepreneurs build capacity instead of chaos....

Text me! The other day, a friend of mine urged me to listen to a podcast episode from Nathan Barry (founder of Kit) and Tim Grahl, the CEO of Story Grid. My jaw dropped when I heard him say that, in order to fix his business, he did 600 ICA calls. This massive commitment didn’t just “improve his messaging”… it changed the entire trajectory of his business (and life?).  And hearing that lit a massi...

Text me! We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches.  We also cover: 📌 Clarifyin...

Text me! Yesterday I was meal-prepping (new year, new me) with my therapist friend Farya Barlas’ podcast in my ear – and her prompt struck me so hard I had to pause mid-stir: What are the 3 things people always say about you? I kept circling back to “strength”… and then I realized something uncomfortable — I’ve always been tough, but in business I was still operating like it was “just my little th...

Text me! Lauren Shaw was on top of the world, taking an amazing trip in Patagonia... And then she got home, sat down at her computer… and just absolutely couldn’t get herself to do any work. She knew exactly what needed to be done. But something about the WAY she was selling (and her current program) no longer fit her life today. In this episode, Lauren and I talk about what happens when your busi...

Text me! At the start of this year, I wanted to do something different. I decided to not think about resolutions. I really felt like I was being called to think about WHO I need to become. In this Empire Diaries episode, I’m sharing what’s actually guiding my decisions in 2026. Not a long list of goals, like basically every other year of my life and business. But an actual identity shift that’s ch...

Text me! A few days ago, I was floating in turquoise water in the Bahamas — completely alone, no noise, no phone — and I said a prayer I’ve said many times before: “God, you’re the CEO of my business. Show me the path.” And one word came through so clearly it stopped me in my tracks. Multiply. Not hustle. Not grind. Not even grit — though I love that word deeply. Multiply. In this Empire Diaries e...

Text me! If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one. In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our...