Empire Secrets of Digital Marketing with Mariana Henninger

Text me! In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic. The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (...

Text me! In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me. It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time. Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from so...

Text me! What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process. It’s not a TED Talk or a laundry  list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and...

Text me! his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated content wave that’s making everything sound the same, and why I’m walking away from strategies that just don’t feel like me anymore. Here’s what I get into: 📌 Why I’m doing less—and getting better results. I’m taking an intentional pause on the...

Text me! If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call. In this deep-dive with Xue Bravo on the Life and Business podcast, I untangle the very real difference between a brand story and an origin story and why most people get it completely backward.  I’m breaking down how the right story, told the right way, collapses...

Text me! In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process.  We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends. 📌 Why conviction marketing hit...

Text me! This one’s personal. After running the Brand Videos Accelerator for years — and watching it help amazing business owners bring their message to life — I’ve decided: this is the last round I’ll ever run it.  This episode is a full behind-the-scenes of the decision, what led to it, and what I’m stepping into next. (Spoiler: it feels really right and I’m so excited to be welcoming the last a...

Text me! We’re always told trust takes 6–12 months to build. But honestly? That’s old advice. In this episode, I’m breaking down how you can make a cold audience trust you way faster—and why it doesn’t take a million posts, endless DMs, or a perfectly polished funnel. Here’s what we get into: How to create a ‘trust moment’ that hits instantly. No gimmicks. Just a real story, told the right way. Wh...

Text me! This episode is basically my “enough is enough” moment. The online space is loud, trust is low, and let’s be honest—people are tired of feeling like a number in someone’s sales funnel. So I’m sharing what I’ve been seeing, what I know isn’t working anymore, and what I believe is the future of marketing that actually feels good—for both you and your audience. This one’s part pep talk, part...

Text me! So here’s the question I’ve been getting a lot lately: Is a brand video really worth it? And in this episode, I’m walking you through the actual ROI—the stuff that doesn’t just sound good on paper, but shows up in client wins, launch numbers, and those “holy sh*t, it’s working” moments. This isn’t theory. These are real case studies from my own business and from clients who’ve used their...

Text me! I got yet another email this week from a total stranger that touched my heart. He’d only JUST downloaded my freebie, watched my Brand Video, and—despite swearing off new programs—wrote: “Your funnel pulled me in… but it’s how you make me feel seen that’s rare.” He’s intrigued about joining the next round of the Brand Video Accelerator (doors open April 22). In this episode, I’m spilling:...

Text me! The other day I got this wild email I got from a total stranger. It completely made my day. 🥲 Shannon—a coach I’ve never met—watched my Brand Video and wrote me this novel about how it made her feel seen, understood, and just about ready to work with me. Cold lead? More like instant soulmates. In this episode, I’m spilling: ✨ How a 3-minute video replaced 6 months of “grinding” on socia...

Text me! You’re doing all the right things—getting people onto your list, showing up, staying visible… and yet, people are still falling off. They’re unsubscribing, disengaging, or just ghosting before they ever buy.  Today, we’re talking about the “leaky bucket” problem—the hidden reason why so many business owners struggle to convert leads into loyal, paying clients. In this episode, I cover: &g...

Text me! Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be? One of the biggest revelations I’ve had since leaving my job at NBC to start Brandmagnetic is – entrepreneurship is not for everyone and it’s definitely NOT for the faint of...

Text me! Ever wonder why some people buy from you instantly while others hesitate forever? It’s not about having the best offer. It’s about trust—and most people are not building it the right way. In this episode, I break down the 4 Trust Triggers—the four key things your audience needs to feel before they’ll ever say yes to you. When you get these four things right, selling becomes so much easier...

Text me! So, it’s my birthday. 🎉 And instead of following the original podcast schedule, I wanted to hit record and share a raw, unfiltered look at what’s been going on behind the scenes in my business—because a LOT has been shifting lately. In this episode, I’m diving into: ✨ How finding the right people has completely changed my business ✨The biggest shift in my messaging (and why it’s alread...

Text me! So, I finally got Rick Mulready on the pod, and let me tell you—we went deep into AI for online business. We’re not talking surface-level ChatGPT prompts –we’re talking custom GPTs, automation hacks, and the wild ways Rick is using AI to streamline EVERYTHING. In this episode, we cover: 🤖 How CustomGPTs work (beyond the basics) 📚 The genius way Rick is turning books into personal AI coa...

Text me! There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound. Here’s the good stuff we cover: What’s a Word Closet? Basically, it’s a way to make your copy sound like you—and only you. Think of it as your go-to playlist, but for...

Text me! There are some seriously stubborn myths floating around about Brand Videos, digital marketing, and what actually gets people to buy from you. Today I’m tackling a BUNCH of them. Like… 🚫 “If I’m good at what I do, my work will speak for itself.” (Nope.) 🚫 “People don’t care about my story.” (They do. A lot.) 🚫 “All I need to do is post more on social media.” (Spoiler: Visibility alone i...

Text me! So, I did something kinda wild—I finally mastered my bot. I got ChatGPT to write an email that sounded exactly like me. Scary accurate. Like, “did I secretly write this in my sleep?” level accurate. And honestly? I never thought I’d get to this point. AI didn’t replace me. It just learned from me.  It got me thinking about a recent conversation I had with an AI expert who stressed the imp...

Text me! So many people feel so stuck on their origin stories. But here’s the thing—your audience doesn’t care about your resume. What they actually care about is how you make them feel. In this episode, I’m sharing why origin stories fall flat and how to shift to a brand story that gets people to say, “Wow, I trust this person.” Here’s what we’re diving into: Why origin stories don’t really work....

Text me! Okay, this week, we’re talking about the thing that can make or break your marketing: trust. You know how sometimes it feels like you’re putting in all this work, showing up everywhere, and it’s still not clicking with your audience? That’s why I’m obsessed with Brand Videos—they’re like this secret shortcut to connection. Plus, I’ll tell you how Maria Wendt’s success story is a case stud...

Text me! I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap times, to now building custom AI assistants and hitting 100K in launches like it’s nobody’s business. Gemma’s journey is proof that you can evolve and...

Text me! In this episode, I’m taking you inside my brain and my business as I completely rethink how I teach. The big idea: using AI—not just to make life easier, but to make getting results for my students so much FASTER. I’m sharing the wins, the experiments, and even a few doubts I have about this whole process. Here’s what I dive into: How I’m rethinking my program with AI. From creating Custo...

Text me! In this solo episode of Empire Diaries, I’m sharing all the behind-the-scenes details of what’s been on my mind as the year winds down and we look ahead to 2025. From rethinking how I teach to setting big, exciting goals (hello, 100K launch!), I’m laying it all out for you. Here’s what I dive into: Why I’m revamping my program with AI. I’m sharing how I’m using custom GPTs to simplify the...