Justin Cooke and Joe Magnotti
Empire Flippers Podcast
Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.
Author
Justin Cooke and Joe Magnotti
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
EFP 210: Buyer Negotiation Tactics 19.11.2020 35:55
It's been a good year for us at Empire Flippers, even in the midst of this pandemic. Our industry keeps growing and the proof is in the pudding—we have over $1 billion in verified proof of funds from buyers on our marketplace. That's why in this episode, Joe and I really wanted to shared some great negotiation tactics that all buyers can use when finding the right deal for them. We'll talk about...
EFP 209: How To Buy For Value In 2020 29.10.2020 29:43
Who doesn't love a good deal? But for online businesses, a great deal doesn't always mean buying at the lowest price. In this episode, Joe and I talk about what a great deal looks like when you're shopping for a digital asset in 2020. We'll talk about what value looks like and discuss some of the practical things to look out for when you're doing your due diligence, like how many hours you actuall...
EFP 208: The Contrepreneur Formula With Mike Winnet 15.10.2020 1:15:10
It seems the best way to take down fake gurus is by pulling the curtain down and revealing exactly what they're offering. That's why in this episode, Joe and I are really excited to speak with Mike Winnet from The Contrepreneur Formula where we discover how he got into the business of calling out contrepreneurs online - you might know some names like Grant Cardone, Dan Pena, and Gary Vee. We appre...
EFP 207: Massive Funds Buying Up The Market In 2020 08.10.2020 42:12
While 2020 has been a rough year around the world, our industry has been booming. We're seeing a lot of activity from partners and groups looking to snap up 6-, 7-, and 8- figure digital assets. In this episode, Joe and I dive into what the selection criteria for these deep-pocketed groups look like, how they negotiate deals, and what are their ultimate long-term plays. We also cover why brokers a...
EFP 206: Surprising Internet Scammers With YouTuber Pleasant Green 24.09.2020 48:45
If you send me a few laptops I'll wire $50,000 to your account tomorrow..." By now we're all familiar with online scams that appeal to our emotions or a path to get rich with a "small" investment. What if Instead of ignoring or trolling scammers, there was a more wholesome way of dealing with these types of emails? In this episode, Joe and I talk with Ben Taylor, the man behind the Youtube channel...
EFP 205: How To Manipulate Facebook To Win An Election 10.09.2020 55:52
This is a departure from our regular episodes where we talk about buying and selling online businesses, the overall industry, and entrepreneurship in general. Today I talk with Michael Erickson from digital marketing agency Search Scientists about how political operatives use Facebook and other major online platforms to manipulate the vote. We cover what were some of the old school ways that elec...
EFP 204: What Business Buyers Want In 2020 20.08.2020 30:29
2020 remains a seller's market, but there's NO guarantee you'll be able to sell your online business, especially at your perceived value or on your terms. With that said, we can't wait to give you some actionable tips to help you bridge this gap between buyers' expectations and your expected sales price. In this episode, Joe and I talk about how you can step into a buyer's shoes to understand thei...
EFP 203: From Brokering Yachts To Websites 06.08.2020 50:57
After this yacht broker found out just how lucrative buying and selling online businesses was, it blew any doubts he had out of the water. In this episode, Joe and I talk with Zac Zorn who turned his hand to flipping online businesses for a profit. We'll cover how he came about founding MoneyNomad.com, and discuss how to get started with flipping online businesses with smart tactics based on Zac's...
EFP 202: Brokering Porn Websites 30.07.2020 1:04:25
During the COVID-19 pandemic, traffic for porn increased by 10% worldwide. But are adult businesses increasing by the same amount across the board? In this episode, Joe and I talk with Bruce Friedman, a broker in the adult business industry. We'll compare the state of the adult industry between 2015 and now, which niches are growing or dying out, and issues that are becoming increasingly common am...
EFP 201: 4 Ways Sellers Trick Buyers 23.07.2020 32:37
"You're going to lose a lot of trust in a buyer if you're overly greedy at the end of deals—don't do it." Not revealing the whole truth about your business can lead to an adversarial relationship between a buyer and seller. In this episode, Joe and I discuss some of the most common tricks sellers use to present their business as a sweetheart deal. We'll go over why honesty is the best policy wh...
EFP 200: Empire Flippers Values 08.05.2020 45:04
In this episode, Joe and I discuss what we learned were some of the most important values when you grow a company. This week we share what lessons stuck with us as we pivoted and changed companies, and how we made sure that company values played a huge role in our decision making as founders and CEOs to ensure the business grew from strength to strength. We discuss the benefits of not taking short...
EFP 199: Creating Your Content Marketing Strategy 16.04.2020 41:11
In this episode, Joe and I discuss how to build a rock-solid content marketing game plan that you can use for your business. This week we bare all about how we started creating content, what are some of the lessons we learned along the way, and how we nailed content marketing by being honest in all of the content we produced, even though we were complete beginners in content marketing at the start...
EFP 198: Outsourcing And Management With Mads Singers 09.04.2020 1:15:04
In this episode, Justin and Joe sit down and talk with Mads Singers the owner of an outsourcing and managements business that fits business owners with VAs located in the Philippines. We discuss some of the benefits and cultural differences when it comes to outsourcing work to the Philippines compared to outsourced workers in the U.S. This episode is great if you're interested in utilizing outsour...
EFP 197: Entrepreneurial Couples 19.03.2020 1:10:01
In this episode, Joe and I discuss how building a successful business can be difficult, however, it's all the more rewarding when you get to celebrate with someone who is both your business partner and your spouse. This week we sit down with Matt and Liz Raad from ebusinessinstitute.com.au to talk about their experiences in buying and selling businesses in Australia. We also discuss some of the...
EFP 196: Human Proof Designs 05.03.2020 1:04:31
In this episode, Justin and Joe discuss the options you have when considering whether you should build a business from scratch, or purchase a keyword optimized niche site already generating revenue. That's the proposition over at Human Proof Designs, and we've invited the owner Bryon on the show to discuss his background, how he purchased Human Proof Designs, and even get into some industry gossip...
EFP 195: Our Hiring Funnel 20.02.2020 48:45
In this episode, Justin & Joe go into detail to describe the Empire Flippers hiring process. From the initial application through the onboarding process, get an inside look at how a scaling company hires. You'll find the show notes at empireflippers.com/hiringfunnel .
EFP 194: The Roofstock Marketplace 06.02.2020 1:08:19
Justin and Joe discuss the similarities between Real Estate investing and investing in online businesses. They sit down with Roofstock's founder, Gary Beasley, for an in-depth interview that covers the founding and scaling of Roofstock, how Roofstock works for both sellers and investors, and the unique challenges that come with running a 2-sided marketplace.
EFP 193: Our 2020 Industry Predictions 30.01.2020 35:58
Justin and Joe dig into the predictions they made in 2019 to discuss which panned out and which didn't. They also make some predictions for 2020 in the industry around buying, selling, and investing in online businesses.
EFP 192: Mark Manson On Which Fucks To Give 31.10.2019 1:04:42
In this episode, Justin talks with the #1 New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Mark Manson. Mark went from being a relatively obscure blogger to a leading self-help author and bonafide public intellectual. Listen in as they discuss Mark's story, his framework on deciding what to value in life, and the business side of being a bestselling author.
EFP 191: Online Business That Don't Sell In 2019 03.10.2019 32:01
In this episode of the podcast, Justin and Joe talk about the types of online businesses that are NOT selling well in 2019. They get into specific feedback from buyers and offer recommendations that'll help you make your business more sellable. If you're a buyer this is a great episode to learn more about less popular deals to gain more leverage.
EFP 190: Founding Mercury Bank 12.09.2019 59:24
In this episode, Justin talks with successful startup founder Immad Akhund about his background and latest company — Mercury Bank. Mercury is a bank for startups with benefits that separate it from the competition. Listen in to learn more about how the business got started, its future plans, and what it takes to repeatedly launch successful businesses.
EFP 189: Highlighting 4 Advantages Of Distributed Teams 05.09.2019 28:59
In this episode of the Empire Flippers Podcast, Justin and Joe highlight the serious advantages of running a team without an office — working from anywhere in the world. Whether you already have an opinion on offices or not, the hope is that this episode will encourage you to seriously consider running a distributed team in your company.
EFP 188: From Newbie Norm To Portfolio Paul With Jaryd Krause 22.08.2019 1:00:21
In this episode, Jaryd Krause from Buying Online Businesses joins the podcast to discuss his story of going from a Newbie Norm to a Portfolio Paul as an online business buyer. Jaryd is quickly becoming a player in the industry and shares a lot of valuable insights for those just starting out or those looking to continue growing their online empire.
EFP 187: 7 Habits Of Successful Portfolio Buyers 08.08.2019 24:52
Portfolio buyers take a professional approach to buying businesses, often owning several or even dozens of businesses. In this episode, Justin & Joe discuss some of the habits of their most successful portfolio buyers to see what they have in common. Listen in to catch all 7 secrets and set yourself up for success.
EFP 186: Business Buyer Bias 25.07.2019 27:10
In this episode of the Empire Flippers Podcast, Justin and Joe discuss the biases buyers commonly hold when looking at potential businesses. Biases can stand in the way of great opportunities, so listen in as your hosts give alternative views that buyers might want to consider as they conduct due diligence and shop for deals.
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.