Empire Flippers Podcast

SEO has changed dramatically over the past few years, but that doesn't mean the opportunities have disappeared. In this episode, Greg sits down with SEO expert and lead generation operator Will Tribe to break down what's working in search today and why lead generation may be one of the more resilient opportunities for online business owners. Will has been doing SEO since 2009 and has moved between...

AI can write your product descriptions, generate ad creative, and answer customer questions. But those might not be the most valuable uses of AI for ecommerce. In this episode, we sit down with Eric Bidinger, co-founder and CEO of Luca AI, a tool that uses AI to analyze business data and help entrepreneurs identify opportunities to improve their businesses. We explore where AI is actually making a...

International expansion can unlock significant growth for an ecommerce business. It can also create a lot of expensive problems if you move too quickly. In this episode, Greg Elfrink sits down with Andy Hooper, CEO of Expandly, an ecommerce fulfillment and logistics platform, to discuss what it really takes to scale an ecommerce business internationally.  They discuss how to approach international...

Starting a podcast is easy. Building one that actually helps your business is a different story. In this episode of The Opportunity Podcast, Greg sits down with Jim Barton, founder of Growth Podcasting, to break down what founders should really expect from podcasting. Jim explains why podcasts are often better at building trust than generating traffic, and how businesses can use them to warm up pr...

Amazon sellers are being forced to rethink how they build and grow their businesses. From stricter listing requirements to AI-powered shopping and new international opportunities, the rules are changing quickly.  On this episode of The Opportunity Podcast, Greg sits down with Jana Krekic, founder of YLT Translations and Seller Lingo, to discuss what's changing across Amazon and where sellers shoul...

Amazon sellers have spent years optimizing for keywords and traditional search. That is still important, but the way customers discover products on Amazon is changing quickly. In this episode of The Opportunity Podcast , we sit down with Jon Tilley, founder of ZonGuru, to unpack Amazon's latest AI developments and what they mean for sellers. Amazon has moved away from Rufus and is doubling down on...

Building a successful eCommerce business is one thing. Building one that can grow without you is something else entirely. That's easier said than done. Many founders eventually become the biggest bottleneck in their own business, making it harder to scale, step away, or create a valuable long-term asset.  In this episode of The Opportunity Podcast , Greg sits down with entrepreneur and investor St...

For years, growing an eCommerce business followed the same growth playbook: run ads, optimize your website, and send as much traffic to your store as possible.  But that's starting to change. More and more shoppers are discovering products through creators rather than traditional ads, and platforms like TikTok Shop are changing the way people buy online. Instead of relying solely on paid advertisi...

Entrepreneurship isn't a linear path. Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses. And then there are entrepreneurs who take it a step further. After years of acquiring and operating online businesses, Mike Swigunski is now building Dividends, an investment platform designed to give...

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what you do to bounce back. In this episode of The Opportunity Podcast, Greg sits down with entrepreneur and solopreneur mentor Moe Choice for an honest conversation about what it actually takes to rebuild...

What separates great entrepreneurs from everyone else is not avoiding failure. It's their ability to get back up and keep trying new things. Grant Hensel started 10 businesses, watched seven fail, scaled one into a 60-person company, shifted from building businesses to buying them, and recently raised nearly $12 million to back entrepreneurs acquiring small businesses.  In this episode of The Oppo...

Most founders think selling a business is the finish line. For Beth Mazza, it was the start of a completely different challenge. After selling her first consulting firm for a modest valuation, Beth rebuilt her next company with an exit in mind from day one. The result? A roughly $40 million exit and a crash course in what buyers actually value. In this episode of the Opportunity Podcast , Beth sha...

For many eCommerce brands, getting the first sale is not the hardest part. Keeping customers coming back is. In this episode of the Opportunity Podcast, Greg speaks with Matthew Holman, founder of D2C subscription agency Subscription Prescription , about how eCommerce brands can improve retention and increase recurring revenue by adding a subscription component to their business. Matt explains why...

Paid ads used to be simple: find the right audience, dial in your targeting, and scale. Now? It's where a lot of businesses quietly burn cash.  In this episode, we are joined by Hernan Vazquez, a paid ads expert with over a decade of experience. Hernan explains why so many business owners are spending more on ads and getting less back. The biggest problem is the math. What used to work at $3 leads...

In a world flooded with AI-generated content, standing out is harder than ever. Which is exactly why understanding why people make decisions matters more now than ever before. In this episode of the Opportunity Podcast, we're joined by Nancy Harhut, co-founder and Creative Director of HBT Marketing. Nancy specializes in blending marketing with behavioral science to uncover what actually drives cus...

Most hosting companies don't start because someone dreams of running servers. They start because something is broken and users are frustrated. That's exactly how Terry Kyle built WPX. In this episode, Terry joins us to discuss how he built WPX from a single server into a globally distributed hosting company with 100+ staff, thousands of loyal customers, and a reputation built on speed and hands-on...

Many online businesses fail to grow not because of bad products, but because of bad hiring. In this episode of The Opportunity Podcast, Greg speaks with Mads Singers, a management coach who runs multiple recruitment businesses, to talk about where founders go wrong when building teams. One of the most important hiring considerations is cultural fit. Culture is defined by behavior, not by what's wr...

What if the smarter path to building wealth online isn't launching a new business… but acquiring something that already works? In this episode of The Opportunity Podcast, we sit down with Paul Lajoie, a CPA turned acquisition entrepreneur who has bought more than 25 businesses over the past two decades. Paul breaks down his experience starting businesses from scratch vs buying established business...

For Amazon sellers, discovery determines everything. If customers can't find your products, nothing else matters. What many sellers haven't realized is how quickly Amazon's discovery engine is changing. Amazon is moving beyond traditional keyword-driven search toward AI-powered, intent-based answers through Rufus. This impacts how products are surfaced, compared, and ultimately purchased. In this...

Many entrepreneurs leave huge sums of money on the table because they don't understand business credit. In this episode, Ty Crandall, CEO of Credit Suite, breaks down how business credit really works and how online business owners can use it as a serious growth and acquisition tool. We start by unpacking the key differences between business credit and personal credit, and why separating the two is...

No one works harder than a founder, but at what point does being the main salesperson for your business stop being a strength and start becoming a liability? In this episode, remote sales expert Kai Law breaks down why founder-led sales often become a bottleneck and what to do before it hurts your revenue and eventually your valuation. Drawing on his experience building and leading remote sales te...

Everyone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuin...

When many entrepreneurs go to sell their business, they're more focused on their business than on the buyer . Understanding how buyers approach an acquisition, particularly when it comes to funding and deal structure, can help you position your business for the most profitable exit. In this episode of The Opportunity podcast, Greg breaks down how buyers actually think when evaluating an acquisitio...

In this episode, we're joined by Alexander Kelm, an acquisition entrepreneur and founder of a micro private equity firm focused on buying, growing, and scaling digital businesses across Europe. Alexander shares his unconventional path into acquisitions, including how he sold a business before he had even fully started it. He explains why acquisition entrepreneurship can be such a powerful strategy...

Most online business owners have a complicated relationship with conferences. Some leave feeling energized and full of new ideas. Others leave wondering if they just paid a lot of money for bad coffee and small talk. In this episode of the Opportunity Podcast, Greg breaks down when conferences are actually worth your time and when they're not. He starts by outlining the difference between attendin...