Prohibition PR

Embracing Marketing Mistakes

Business EN ↓ 182 episodes

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just cele...

Author

Prohibition PR

Episodes

EP 7: The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a Makeover 04.09.2023 52:43

Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well, that's the art and science of influencer marketing, and in today's episode, we're unpacking it all for you. Our hosts' journey through the transformation of influencer marketing, highlighting its evolution from when celebrities c...

EP 6: Top Red Flags in Client Pitches and How to Avoid Bad Deals - Chris Simmons 29.08.2023 55:16

Ever wondered what it takes to run a successful digital agency? Join us as we navigate the nuances of agency leadership and the importance of understanding your numbers, accompanied by Chris Simmance, founder of OMG Center, and the mastermind behind Optus Digital. With a wealth of experience in digital strategy and SEO, Chris takes us through his journey from a travel salesman to the bustling worl...

EP 5: How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse 15.08.2023 59:40

Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Business Woman of the Year and Co-owner/Director of Portfolio North, one of the North's most-read business magazines. She gives us an insider view into her success story, talking about her magazine Portfolio North, and how she managed to champion pri...

EP 4: Will ChatGPT or Gemini Transform Marketing Departments or Threaten Their Future? - Andrew Bruce Smith 01.08.2023 1:07:02

Join us as we unpack the endless possibilities of AI in marketing with the extraordinary Andrew Bruce Smith, Chair of CIPR AI in PR panel and co-wrote the CIPRs guide to ethics in AI. From his humble beginnings as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew shares priceless insights from his professional journey that will reshape your understanding of AI. A...

EP 3: Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green 17.07.2023 54:00

Have you ever paused to wonder why you do what you do? Does it align with your core values, character, and beliefs? In this week's episode, we help you unravel the profound 'why' behind your actions and help you realize your full potential. We embark on this intense journey of self-discovery, as we delve into the substantial realm of values, character, and beliefs. Andy Green, an aw...

EP 2: How to Measure Marketing Campaigns Properly 04.07.2023 51:16

In Episode 2 of Embracing Marketing Mistakes we are joined by PR Futurist Stuart Bruce and we dive deep into the world of PR and Social Media Marketing, specifically focusing on the all-important topic of ROI and Measurement. As marketers, we all know that measuring the success of our campaigns is crucial. But do we really know how to effectively measure the ROI of our marketing efforts? In this e...

EP 1: The Future of Video on Social Media Explained 16.06.2023 41:34

Ready to conquer the world of social video but don’t know where to start? Fear not! Joined by social video experts and show hosts Chris Norton and William Ockenden and we’ll guide you through the maze of Instagram, TikTok, and LinkedIn video content. We'll tackle the anxieties around creating videos, promising every listener the confidence and knowledge to kick-start or enrich their social vi...