Embodied CEO

I'm diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what Facebook likes + how you can build trust with the company. Social media companies are getting smarter. If you think you're going to outsmart Facebook and Instagram… you're not. Tune into this episode for all the do's + don'ts for Facebook ad approva...

I'm detailing our behind-the-scenes launch prep for the second round of IGNITE. Of course, I use The Hirsh Process in my business, too - so you'll get those details right here!

Goal-breaking ads are NOT the result of finding the best audiences, using the latest 'ninja' strategies, and knowing the best technique… Those things help, of course! Otherwise I wouldn't have a company. But really, the foundation of any good marketing strategy is the *skill* behind pivoting + adjusting to meet your end goal.

Not every CEO is a good leader - but it's a skill you can learn! And in this episode, I'm detailing one of the most important leadership lessons I've learned: Every business relationship should be a collaboration (not a one-way street).

Tracking your immediate results is one thing (i.e. what's happened in one week?). But tracking long-term + cross-checking with third party systems is where you'll find the goldmine of information. In this episode, I'll explain 2 ways we do this at Hirsh Marketing.

You can find basically anything on the internet at this point. And yet, your followers read your emails, and ask you questions, and buy your courses... Why? Because people aren't paying you for information! They're paying for the results you advertise + the experience you offer.

There comes a point in business when you're ready to hire out your marketing - but when? And how do you know when you're ready? I'll answer that question, plus dive into details about the major difference between hiring a TEAM + hiring an ads manager.

In my longest podcast episode to-date (30 minutes!), I'm taking you behind-the-scenes of my day-to-day life + business, to explain how I "balance" a full work schedule + quality family time, why I run my household like I run my business, and the most important things I do every day to enjoy BOTH success + happiness.

"What if I'm not selling to every lead on my list? Do I create a downsell/upsell offer?" My advice is - not immediately! It's a mistake to shift your focus before you're ready (but I'll explain what to do instead + how to know when you *are* ready, inside this episode!).

If you're an entrepreneur who hates feeling boxed in by calendars, schedules, systems, processes… you're normal - but you really need those things to scale your business! Here's how we make it happen at Hirsh Marketing.

Wondering how to make "realistic" ads projections for your company? Start with the numbers (your numbers!) - and move backwards. Here's how.

Marketing is an intricate puzzle of moving parts. And sometimes it's confusing to pinpoint the exact "problem" that needs fixed… Is it the ads or your funnel? In this episode, I'll help you troubleshoot!

Let's say your new funnel isn't converting yet - at least not in the way you'd planned. How long do you wait to re-strategize? I'm answering this question + more in this episode!

When will you start to see results with your ads? In this episode I'm detailing how we answer this question for our Hirsh Partners.

Warm + cold traffic convert differently. That doesn't mean your cold traffic funnel doesn't or won't work - it means you need to think about it differently!

I'm frustrated with the lack of high-quality options in marketing for growing businesses, so - to celebrate EPISODE 100 of the podcast, I'm introducing our brand new Performance Package! Tune in for details + how to apply.

I messed up a few months ago by ditching my own processes. And my company is still cleaning up my mess, plus paying to fix the mistake. Here's what happened + everything I learned not to do again.

I'm diving into a hot topic: the importance of value-first marketing. I've been preaching this message from the very start - but here's a little more nuance to what I'm saying.

In the increasingly saturated world of online courses + coaching programs, polarization is the only thing that works. But, YOU have to be clear about your bold message before your marketing can hit home for the right people.

Be careful signing a contract or making a purchase of anything with a "results guarantee" on the price tag - especially if it comes with a timeframe. That's likely a marketing ploy. Here's what to look for instead. 

You have to be able to measure your marketing success - otherwise you don't have any! And that means, you have to know your numbers. In this episode, I'm helping you answer the question, "What defines successful marketing?"

I get a lot of questions about how I manage my time as the CEO of a growing company. So in this episode, I'm sharing the behind-the-scenes goal-setting process that keeps me on track.

I'm talking you through an in-depth example from one of my IGNITE students: If she wants to make $30K in revenue, what does that mean for her monthly ad spend?

This is a question I never thought to answer, but it's a common one: "When should I go evergreen with my funnel?" Heads up - it's not about making a certain number of sales first. 

If you're following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I'm saying it again) - your messaging + the way you position your offer.