Embedded Executive Podcast

AI should be performed at the Edge whenever possible, according to Yasser Khan,  CEO and Co-Founder of MicroAI . But there seems to be just as many reasons to do it in the Cloud. This is where the back-and-forth began in this week’s Embedded Executives podcast .

There are many applications that require real-time interactions. Automotive certainly fits into that category. But the term “real time” is bothersome to me, as it’s not something that’s achievable. We can get “near real time,” but that’s about as good as it gets. But is that good enough? That’s the question I asked Heather Gorr,  Senior Product Marketing Manager for the MATLAB product at Mathworks...

EVs can be confusing from a “what voltage does it run at” perspective. We have the 12-V lead-acid batteries that have been around for decades. But there are many new sizes, types, chemistries, and voltages. According to Patrick Kowalyk, a North American Automotive Principal Field Applications Engineer for Vicor , the way in which we deliver power within the automobile needs to change. To hear exac...

When designing your embedded system, the storage subsystem is not always at the top of the priority list. Depending on your system, that may be okay. But if you’re designing for automotive applications, that’s one way to get yourself in hot water. In this week’s Embedded Executives podcast , I talked to Robert Bielby, Micron’s Senior Director of Automotive System Architecture, to understand why th...

We say it all the time: you are going to get hacked! The most important factor at this point is to minimize the damage when the inevitable occurs. If cybersecurity is not one of your top design priorities, you need to adjust your list. That said, this week’s Embedded Executives podcast guest is Alan Grau, the Vice President of Business Development for PQShield . Alan explains the pretty simple ter...

The IIC, formerly known as the Industrial Internet Consortium, has a new name. They’re still the IIC, but now the acronym stands for Industry IoT Consortium . You may be surprised why they made the change; I know that I was.  IIC’s Chief Technology Officer, Stephan Mellor, has the answer in this week’s Embedded Executives podcast .

Low-end AI might be an oxymoron, because it’s hard to associate anything to do with AI as being low-end. But with AI evolving so rapidly, there really can be a case made for lower-end AI with machine vision. To understand what that means, what products fit that category, and most importantly, how it effects today’s embedded developers, check out this week’s Embedded Executives podcast with Donato...

ISI , or Interconnect Systems International, was acquired by Molex in the recent past. The company is in the manufacturing space, particularly in terms of packaging, at both the chip and board levels. That puts the company in an interesting position when it comes to the chip shortage, as the company’s engineers have the ability to help customers redesign the boards to accommodate for different par...

If you could operate WiFi at the power levels typically associated with Bluetooth, do you really need Bluetooth anymore? I would think not, because WiFi offers so much more functionality, particularly the longer range. However, as this is usually the case, the answer is, “not so fast.” I asked that question (and many more) of Rob McCormick, a Director at InnoPhase , a company that specializes in l...

Testing for physical interfaces, especially in the automotive space, can be quite challenging. It’s a harsh environment for starters, but there are other issues to contend with as well. I went through those issues, and how to deal with them with Mike Schnecker, a Business Development Manager for Rohde & Schwarz in this week’s Embedded Executives podcast .

In theory, developers should be writing their code well before the hardware is available. In practice, that’s not usually the case, for a host of reasons. CacheQ Systems has come up with a method that greatly simplifies this process, and really does allow developers to get down to business without the ready hardware. How do they do that? That’s what you’ll learn in this week’s Embedded Executives...

Are you familiar with “analog machine learning?” If the answer is yes, then you’re likely in the minority. I find myself in the other group. Hence, in this week’s Embedded Executives podcast , I spoke to Tom Doyle, Aspinity’s Founder and CEO. Aspinity specializes in that technology and Tom explained what it is, how it works, and why I should care.

The global chip shortage continues to rage on, and it appears to be worsening rather than getting better. Different people have different reasons for why we are in this predicament, and Johnson Chen, an Executive at Winbond , is no different. Johnson brings a little different perspective, as he spends his time in Taiwan, and is focused on some specific applications, like automotive. Check out what...

The Nexar platform, which is based on a Cloud architecture, allows designers the ability to collaborate in their PCB designs. It works with Altium’s 365 tool to enable a collaborative design process (In full disclosure, Nexar is a division of Altium). With lots of ecosystems partners coming into the fray, the designer has lots of choices when designing a PCB that’s just right for their application...

We are in a serious chip shortage. Why is that the case? Well, it depends who you ask. In this week’s Embedded Executives podcast , I asked Peggy Carrieres, who is the Global Vice President of Sales Enablement for Avnet . For better or worse, Avnet sits right in the middle of the shortage, and they make their business selling chips. Peggy explains why, but also gives some insight into what an engi...

AI Day is right around the corner (on September 9). One of the sessions will cover how you actually build an AI platform. And to put our money where our mouth is, 16 lucky registrants will be selected randomly to receive a Topaz i7 platform from Simply NUC. In the session titled Hands-On Experience to Building Your First AI Solution Within an Hour , led by Raymond Lo, you will learn how to get an...

John Deere is obviously a leader in the agriculture space. Most of us know the company for its tractors, and products that are related to farming, etc. However, it’s come to my attention that AI is now front and center in many of the company’s products, particularly for “precision farming.” I found this surprising and interesting. How and why that’s happening is where I started with Zach Bonefas,...

Is 5G more hype than reality? After all this time, I sure hope not. There are pockets where 5G is actually in use, but a real full-scale rollout is still quite a ways away, particularly in the embedded and industrial sectors. So, when and where will we finally see 5G? That’s the question I asked Mike Fahrion, the Chief Technology Officer of Multi-Tech Systems in this week’s Embedded Executives pod...

The Eclipse Foundation recently conducted a survey that focuses on IoT and Edge solutions. When I saw the results, I thought some sort of explanation was required, and that’s exactly what I got from Frederic Desbiens, Program Manager for IoT & Edge at the Eclipse Foundation in this week’s Embedded Executives podcast .

Firmware testing is often performed in a vacuum, aka a perfect environment in a lab. When taken out to the real world, the product may or may not perform as expected due to a variety of factors. To try and combat that, Memfault has designed a test platform that allows for testing in the field. And to get started, you can download the tool for free. To learn more about the pluses and minus of this...

Security is one of the foremost topics in the embedded space today. In a recent conversation with Patrick Carrier, the Regional Manager for IoT and Cloud Security at Infineon Technologies , he had a different spin on security. Namely, there’s far more to it than whether you have or don’t have security built into your system. Not understanding what he meant by that, I thought it would be appropriat...

Develop an ASIC for less than $10,000? I didn’t believe it either. But according to Jeff DiCorpo, a Senior VP at efabless , not only is it possible, but people are doing it with his company’s tools. Learn how to generate your own design on this week’s Embedded Executives podcast .

LoRaWAN wants to invade your home. Its backers think that it’s perfect for many smart home applications. However, don’t we already have one — or two or three —wireless networks that are “perfect” for the home, namely Bluetooth and WiFi? That’s how the conversation started with Remi Lorrain, Semtech’s LoRaWAN Network Director, in this week’s Embedded Executives podcast .

Two applications we discuss often at Embedded Computing Design are automotive and medical. More and more, these applications are making use of the Linux operating system. Why is that the case, and is it the same flavor for each? That’s where I started the interview with Shuah Khan, of the Linux Foundation . Shuah is both a Linux Kernel Fellow and Chair of the ELISA Project Technical Steering Commi...

Here’s a fact that won’t shock you—the automotive industry is in the midst of a huge transformation thanks to AI technology. Here’s another fact that won’t be a surprise— NVIDIA is smack in the middle of that transformation. To understand what that transformation is all about and how it’ll play out, I spoke to Danny Shapiro, NVIDIA’s Senior Director of Automotive in this week’s Embedded Executives...