Rich Nass, Embedded Computing Design

Embedded Executive Podcast

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike.  Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.

Author

Rich Nass, Embedded Computing Design

Category

Technology

Podcast website

embeddedcomputing.com

Latest episode

Jul 8, 2026

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Episodes

Embedded Executive: Denis Marcon, GM, Innoscience Europe 25.05.2022

The chip shortage and supply-chain issues are not getting better. In some cases, it might be a simple, inexpensive IC that holds up your production. But it doesn’t matter whether it’s a 50-cent part or a $200 microprocessor. That assembly line treats them equally when the supply runs dry. To that end, the folks at Innoscience , one of the largest suppliers of GaN components, say that they are not...

Embedded Executive: Sailesh Chittipeddi, EVP & GM of the IoT and Infrastructure Business Unit, Renesas 18.05.2022

The hardware side of RISC-V is ready for prime time. No one questions that. The case against RISC-V has always been the tools and associated software, aka, the ecosystem. However, is that still a valid argument against RISC-V? That’s the first of many questions I posed to Sailesh Chittipeddi, the Executive Vice President & General Manager of Renesas’ IoT and Infrastructure Business Unit. His c...

Embedded Executive: Paul Keely, Chief Cloud Officer, Open Systems 11.05.2022

AI is regularly in the spotlight because of all the great things that can be accomplish with it. However, while we don’t want to think of it that way, it’s also possible that AI can be used for nefarious reasons, and unfortunately, that’s what’s starting to happen. In this week’s Embedded Executives podcast , I spoke to Paul Keely, the Chief Cloud Officer for Open Systems . Paul explained how this...

Road to embedded world: Texas Instruments 04.05.2022

The road to embedded world is getting longer and longer in that the number of stops continues to increase, as more embedded vendors sign on to exhibit their wares at the industry’s most significant event of the year. This stop lets you hear right from the horse’s mouth, so to speak, as Texas Instruments’ Sameer Wasson joins me on a podcast. Sameer is TI’s Vice President, Processor Business Unit. ...

Embedded Executive: Marc Pégulu, VP of IoT, Semtech 04.05.2022

We've been touting the benefits of long-range wide-area networks (WANs) for a long time now, but at what point do we say, “they’ve arrived”?  And what does that arrival even look like? Those are the questions I asked Marc Pégulu, Vice President of IoT in the wireless and sensing products group at Semtech , a company that is driving force behind LoRaWAN, the most popular WAN version. Tune in t...

AI in Public Safety Applications 03.05.2022

It’s always a great thing when technology is used for good reasons. Especially for safety and security purposes. We’ve seen a lot of examples of how AI can be used in airports, buses, train stations, and even college campuses to detect unusual activity. In this podcast we a joined by a product manager from AVerMedia to go though how and where this technology works best.

Embedded Executive: Duncan Bosworth, GM, Consumer Business Unit, Analog Devices 27.04.2022

Consumer products and technology continue to evolve, particularly how we interact with them. Ensuring that the interaction is a smooth and seamless one is more difficult than it sounds. To that end, I spoke to Duncan Bosworth, General Manager of Custom Silicon and Consumer Solutions in Analog Devices’ Consumer Business Unit on this week’s Embedded Executives podcast . We discussed the interactions...

Embedded Executive: Michael Rada, Industry 5.0 Expert 20.04.2022

I have said for some time that there is a lot of confusion over what Industry 5.0 actually is. In this situation, I use the old “ask five people, get five different answers” axiom. Michael Rada, who has been following this standard since its inception, begs to differ, saying that there is no confusion. It’s very black and white. To that end, I thought it would be appropriate to have Michael come o...

The Road to embedded world: Diamond Systems 13.04.2022

The road to embedded world this week takes us to Diamond Systems. But now we are taking a different route, per se. We are letting Jonathon Miller, the President of Diamond Systems , tell the story himself via a podcast. Jonathon discusses the products and technologies the company will be announcing, displaying, and demonstrating. In addition, Jonathon discusses the latest happenings with PC104 .  ...

Embedded Executive: Sasan Montaseri, Founder, ITTIA 06.04.2022

IoT databases are different from general databases. Really? That was a surprise to me. To understand the difference, I invited Sasan Montaseri, the founder of ITTIA to join me on this week’s Embedded Executives podcast . Sasan has a lot of insight into this technology, particularly with respect to how you need to secure that database.

Embedded Executive: Paul Beckmann, CEO, DSP Concepts 30.03.2022

Applications that require high-quality audio are fraught with issues. It may be a video conference call with lots of background noise or people that are too close or too far from the microphone. Or it could be an audio-enabled appliance that just can’t seem to get it right. But that’s changing, according to Paul Beckmann, the CEO and Founder of DSP Concepts . Paul was my guest on this week’s Embed...

Embedded Executive: Jim Liu, CEO, ADLINK 22.03.2022

Our embedded industry continues to change as the industry evolves with the latest technologies. As a result, the vendors who serve those industries must evolve as well. One such vendor, ADLINK Technologies , has gone public with how they plan to evolve. To understand exactly what that means, I invited Jim Liu, ADLINLK’s CEP to join me on this week’s Embedded Executives podcast . 

Embedded Executive: Phillip LoPresti, CEO, Tanvas 16.03.2022

Curved displays are nothing new, but as you would expect, there has been lots of innovation in the space. These curved displays are starting to show up in new places, particularly in automobiles. Why has this technology become more of a reality? That’s what us asked in my discussion with Phillip LoPresti, the CEO of Tanvas, in this week’s Embedded Executives podcast .

Embedded Executive: Quentin Ochem, Product Management Lead, AdaCore and Florian Gilcher, Managing Director, Ferrous Systems 09.03.2022

AdaCore is one of the leaders in the Ada programming language. Ada has been around for a long time, and is time tested. AdaCore recently announced that it is working with Rust, which is far newer than Ada. To me, that sounds like a disconnect. To understand how and why this marriage occurred, I invited Quentin Ochem, the Lead for Product Management and Business Development at AdaCore and Florian G...

Embedded Executive: Robert Bielby, Sr. Dir. of Automotive System Architecture, Micron 02.03.2022

Memory is taking on a whole new role in the automobile. This is partly because there is so much required and partly because the memory has to perform at much higher levels than before. But is there such a thing as automotive memory? Is there a difference in memory for different applications? That’s where I started with my interview with Robert Bielby, Micron’s Senior Director of Automotive System...

Embedded Executive: Christian Eder, Chairman, COM-HPC Working Group, PICMG 22.02.2022

We are now about a year into the official launch of PICMG’s COM-HPC standard . The spec launched with a lot of fanfare from the association, many of its members, and from Embedded Computing Design . To see what’s happened over the past year, I invited Christian Eder to join my weekly Embedded Executives podcast . Christian plays a key role within PICMG , serving as Chairman of the COM-HPC working...

Embedded Executive: Shawn Slusser, Sr. VP, Infineon 16.02.2022

Infineon is undergoing a fairly significant change, in my eyes at least. Whether it’s an intentional move or just one that’s happening through an unintended culture change, there’s no doubt that it is happening. What I mean by this is that, again in my opinion, the company is changing from one with a German culture to one with a Silicon Valley culture. It’s possible (and likely) that the acquisiti...

Embedded Executive: Joe Liefer, Sr. Product Manager, John Deere 09.02.2022

John Deere is pushing the envelope in the farming space. The company is on the leading edge with technologies like autonomous tractors. From my limited knowledge of the farming industry, that seems like it’s beyond what farmers are asking for. But I’ve clearly been misinformed, as the farmers are way ahead of what I realized, partly thanks to innovations from the likes of John Deere. Hear what the...

Embedded Executive: Cees Links, GM, Wireless Business Division, Qorvo 02.02.2022

WiFi is on the move again. WiFi 6 is becoming more entrenched, but WiFi 7 is just around the corner. Are these new iterations really necessary, or is it just a way to get users to upgrade to the latest and greatest? To that end, I invited Cees Links, the General Manager of Qorvo’s Wireless Business Division to join me for this week’s Embedded Executives podcast . In this episode, Cees runs through...

Embedded Executive: Carlos Morales, VP of AI, Ambiq 26.01.2022

Sub-threshold technology has pushed microprocessor power levels down to places we have not seen before.  While it’s not a new technology, but something that Ambiq has been implementing for many years, why haven’t other vendors implemented it, if it’s so promising? That’s the question I started with in this week’s Embedded Executives podcast with my guest,  Ambiq’s Vice President of AI, Carlos Mora...

Embedded Executive: Rajinder Cheema, SVP of Engineering, Socionext America 19.01.2022

The discussion of SoC versus ASSP has been going on for as long as these devices have existed. The pendulum seems to shift over time, depending on which applications are hot at the moment (is there currently a killer app?), how much the manufacturing costs are, and a host of other factors. To understand where the discussion sits today, I spoke to Rajinder Cheema, the Senior Vice President of Engin...

Embedded Executive: Steve Graves, President and CEO, McObject 11.01.2022

We’ve been talking a lot lately about what it means to be “real time.” In theory, it’s not something that’s achievable. But in practice, “good enough” is good enough for many applications. Another product to hit the market recently is a real-time database, developed by McObject. When I saw that release, I jumped at the chance to speak to Steve Graves, McObject’s President and CEO, to see if his de...

Embedded Computing Design’s 2022 Tech Industry Predictions 05.01.2022

Since we’ve turned the page on a new year, it’s time to make some predictions. I asked Brandon Lewis, the Embedded Computing Design Editor-in-Chief, to join me and make some predictions for the new year. Some are likely expected and some might surprise you. Hear our thoughts in this week’s Embedded Executives podcast .

Embedded Executive: Cliff Ortmeyer, Global Head of Technology Product Marketing, Newark 22.12.2021

Newark recently conducted a poll of Makers and Professional Makers, looking at their board choices, operating environments, architectures, and so on. The results from the study were pretty eye-opening. Hence why I had a discussion with Cliff Ortmeyer, Newark’s Global Head of Technology Product Marketing and Solutions Development. We talked about results of the poll, why the respondents chose to re...

Embedded Executive: Steve Hanna, Distinguished Engineer, Infineon Technologies and Chris LaPre, Director of Technology, CSA 14.12.2021

The Connectivity Standards Alliance (CSA) continues to be a force to be reckoned with within our embedded space. And I mean that in a good way. Today, we are discussing the security of consumer devices, which falls under the Matter portion of the CSA. That security design is now complete and the open-source implementation is near-ready. According to Steve Hanna, a Distinguished Engineer at Infineo...

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