Elevated with Brandy Lawson

Get in Touch! Send us a message. The road to hell is paved with good intentions, or so the saying goes. In my experience, so is the efforts of the wrong expert hired to help your organization. Listen to this episode of Leverage Your Spark to learn how to avoid hiring the wrong expert. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every cli...

Get in Touch! Send us a message. When trying to make a decision, my son’s go-to tie-breaker is eenie-meenie-minee-mo. While that can work for 8-year-old decisions like what Otter Pop flavor to have, in this episode of Leverage Your Spark let’s talk about better ways to decide which experts to hire in your business. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a...

Get in Touch! Send us a message. Often the most effective “tricks” are the simplest ones. In this episode of Leverage Your Spark we’re breaking down one of the most basic, and most transformative business “hacks” I’ve found - the scorecard. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's...

Get in Touch! Send us a message. Ever had that feeling of terror when you are about to drop some serious cash on something you have no guarantee will work out? If so, then this episode of Leverage Your Spark is for you. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower...

Get in Touch! Send us a message. I've come to believe that in both business and life, there's never a perfect time for anything. Gonna get married? Never a perfect time (I think couples planning weddings last year really feel this) Gonna have a baby? Never perfect time - sometimes it happens when you’ve been fired and just started a new business. It's cute that we tried to plan that...

Get in Touch! Send us a message. Finding yourself in the situation of needing help is pretty common. And sometimes when we get into that situation, we can figure out what the next steps are. And sometimes, we just start overthinking, or panic, and in most of these cases experts can help. It becomes a matter of finding the right one. However, there are some cases when you don't want to hire an...

Get in Touch! Send us a message. It seems like it never fails. Most of us go looking for help too late. And if this is you, you're not alone. I think this is due to a few reasons. One, when things are not our area of expertise, we grossly underestimate how much time it will take. Check out episode 1 to learn more about this (it’s called the Dunning Kruger effect). But also, we tend to be over...

Get in Touch! Send us a message. If you’ve worked in a corporate organization and had the pleasure (misfortune) of implementing a new software, you might know that the consultants usually cost more than the software itself the first year. There’s a good reason for this. The best software is absolutely worthless unless it is being used well and in alignment with processes and goals of the organizat...

Get in Touch! Send us a message. I don’t know about you, but when I’m thinking about change, it helps my brain to see how other people have done it. For example, we changed project management software at the beginning of the year. This can be nerve-wracking, but our team was pretty confident moving to Clickup because we watched a video of how someone else in a similar business had set it up and wa...

Get in Touch! Send us a message. So far this season we’ve discussed the reasons why you hire an expert. Specifically episode 1 was about hiring an expert because you don't know what you don't know, and episode 2 was about when you know things so well that you're overlooking all the holes that everyone else is gonna fall into. But, what about why NOT to hire an expert?  📋 Get the AI...

Get in Touch! Send us a message. Have you ever done that annoying exercise where you have to instruct someone else how to make a peanut butter & jelly sandwich? It’s a reliable way to frustrate people. Okay, so that’s not the actual point of the exercise. But you already know the point of the experiment here - no one successfully communicates to the other person all the necessary information t...

Get in Touch! Send us a message. Marketing is the art & science of attracting people to buy our stuff. Seems pretty straightforward on the surface, but anyone that’s tried will tell you it is not that simple in practice. When you are part of a growing company - ( and “growing” always means marketing needs to get turned WAY up), it’s just not possible to do everything yourself. More often than...

Get in Touch! Send us a message. Hiring experts and getting the results you want can be a challenge. There are lots of reasons we need expertise - to accelerate knowledge, to show us what we don’t know, or just to get something handled (Personally, I’m so grateful I could hire someone to replace a failed air conditioning unit). But we’ve also worked with experts where things didn’t go well. More c...

Get in Touch! Send us a message. If you haven’t heard, Clubhouse is the newest social media darling to burst onto the scene. And it's causing a lot of business owners heartburn. Should they be on it? How to use it? What to do with it because it is different . And at the same time Facebook, the old standard, seems to be a hot dumpster fire mess. So, what do you do? Let's work through the...

Get in Touch! Send us a message. May Day, May Day - the Core Web Vitals are coming… Here’s the news: On May 1, 2021, Google will start factoring in Core Web Vitals as part of how Google decides what pages show up wherein search results. And as my friend, Stacey might say - “those are all words and all English, but I don’t know what you are saying.” We’re going to translate & demystify Core Web...

Get in Touch! Send us a message. The idea of paying for leads is a hard one to swallow when you start a business, but once you have some cash flow seems an easy way to acquire new customers. But only if you can turn those eyeballs into email addresses and those email addresses into money in your bank account.  In this episode I’ll reveal two Google Analytics reports I implore you to look at before...

Get in Touch! Send us a message. Growing a business is nerve-racking, anxiety-inducing, and stressful. In my experience, we entrepreneurs have a knack for making it even more anxiety-inducing and stressful than it needs to be. And about the time that we are “in it” we are reaching for anything that looks like a life preserver to help us feel like we can keep swimming. In this episode of Leverage Y...

Get in Touch! Send us a message. Growth is messy. It just is. As much as we (and I’m clearly projecting here) want to make it planned, predictable and an exponential curve up & to the right, that isn’t reality.  There are many quotable insights from history’s greatest military minds on the value of planning and the fact that it doesn’t hold up as soon as battle starts - Churchill, Eisenhower,...

Get in Touch! Send us a message. Not sure where to even start with Google Analytics? There’s a lot of information in there, but it’s not really clear what matters and what’s important for your business. Let’s dig into this, and why you might not want to climb this mountain all by yourself in this episode of Leverage Your Spark. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and sta...

Get in Touch! Send us a message. We business owners have plenty of ideas. I don’t know about you, but I can’t even stand in line at a coffee shop without having thoughts about improvements that could be made to the experience. I think that’s just the nature of the entrepreneurial brain (maybe it’s just me)? So why in tarnation do businesses hire metrics consultants? Who needs more ideas about metr...

Get in Touch! Send us a message. Do you sprint to the mailbox and excitedly tear open your retirement account statement when it arrives every quarter? No?  What about regularly checking in on the status of your other assets - equity in your home, real estate holdings? Still no? You’re not alone, most of us don’t. But why?  Doesn’t it seem like we’d be really interested and motivated to know how to...

Get in Touch! Send us a message. I recently did a training for a group of business owners on Tiny Tech Hacks. It’s a training that shares my framework for making tech decisions and my absolute “must have” tech tools. During the Q&A one of the ladies in the group asked me about tech trends. It was a great question, but not because I had trends I wanted to share. Afterwards she thanked me and sa...

Get in Touch! Send us a message. Anyone remember having to paw through vast filing cabinets to find documents or information when you needed it? Specifically I can remember doing this for tax returns and at the library for some college assignments. When I asked my dad why he has decades worth of records in the storage space above the garage, he cited the one time my aunt needed proof of employment...

Get in Touch! Send us a message. I clearly remember a sign on an executive’s desk in a tiny 12 person company I worked for. It said “ Nothing happens until someone sells something.” Obviously he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your data. I know very few people get as fired up abou...

Get in Touch! Send us a message. I know RuPaul was talking about models when he said “You Better Work!” but really, he should have been talking about data. I know lots of businesses that have gone to the effort to collect data, but then fail to use it. That’s like taking the time to get the hair & makeup done, getting in the outfit and then not walking the runway. In this episode you are getti...