Elevated Marketing DOT Podcast

In this episode, we’re breaking down a topic we originally covered but knew we could do better: how to use different types of digital marketing for each stage of the funnel. Whether you’re a business owner trying to make your marketing budget stretch further or a marketing lead looking to align your content with buyer intent, this one’s for you. We’re revisiting everything from SEO to social ads t...

In this show, we’re breaking down how to build a re-engagement email campaign that actually gets results. Whether your list has gone cold or you’re emailing people who just aren’t clicking, we’ll show you how to clean it up, segment it properly, and write messaging that brings people back — without hurting your deliverability or wasting budget. Want to just read? https://elevatedmarketing.solution...

Let’s be honest—most businesses are obsessed with chasing new leads. But here’s the truth: the real growth? It lives in your existing client base. In today’s episode, we’re unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty. We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting...

Today we’re diving into something every marketer and business owner has experienced — chaos. Whether it’s shifting priorities, tech changes, or last-minute campaign curveballs, marketing can often feel like controlled chaos… or sometimes, not-so-controlled. But here’s the thing: chaos is part of the gig. In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, a...

When revenue starts dipping, many businesses instinctively cut marketing—but that’s one of the worst moves you can make. We’re breaking down why investing in marketing during tough times isn’t just a survival tactic—it’s a growth strategy. From staying visible and seizing market opportunities to keeping your sales pipeline full, we’ll explain why pulling back can cost you more in the long run. If...

How often should you market to your audience? The truth? Probably more than you think—but with a strategic balance. In a world where people see 6,000 to 10,000 ads a day, getting noticed is one thing. Getting remembered? That’s the real challenge. We’re breaking down the frequency guidelines across social media, email, paid ads, and content marketing—plus, how to stay top-of-mind without overwhelm...

Marketing problems often stem from not knowing where customers get stuck in the funnel—whether it's low awareness, lack of engagement, poor conversions, or weak retention. If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof...

How much should your business spend on marketing? The short answer: more than you think. While the SBA recommends 7-8% of revenue, industry averages lean closer to 9%, and startups or high-growth companies often invest 20-50%. But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can...

Marketing and sales—two teams working toward the same goal, yet often at odds. Marketers focus on educating and nurturing prospects, while sales teams want qualified, ready-to-buy leads ASAP. And then there’s the C-Suite, watching from above, asking, “Where’s our revenue growth?” In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and...

In this episode of the Elevated Marketing Podcast, we break down the importance of aligning your marketing efforts with the buying cycle—the natural journey customers take before making a decision. Too often, businesses push sales messages too soon or disappear when potential clients are ready to commit. We discuss the four key stages—awareness, consideration, decision, and retention—explaining wh...

Marketing and sales are no longer separate functions—they are intertwined in driving revenue and business growth. With modern buyers conducting extensive research before ever speaking to a salesperson, marketing now owns a larger share of the sales funnel, influencing purchasing decisions through content, data, and lead nurturing. Meanwhile, sales teams rely on marketing insights to personalize ou...

One of the biggest challenges in email marketing after you have spent so much time building a list is how to get your emails opened. With inboxes overflowing—an average of 121 emails per day—standing out isn’t easy. We break down the key elements that influence open rates, from crafting compelling subject lines to delivering high-quality content that keeps subscribers engaged long-term. You’ll lea...

This episode focused on effective cross-selling and upselling strategies for service-based and lead-generation businesses, emphasizing the importance of delivering exceptional customer experiences as the foundation for success. We explored tactics like leveraging customer data for personalized recommendations, conducting regular check-ins, and using segmented email campaigns to promote complementa...

In this episode, we dive into the dynamics of balancing in-house and outsourced marketing teams to maximize business growth. We explore the unique strengths of in-house teams—like brand familiarity, direct collaboration, and loyalty—and weigh them against the specialized expertise, scalability, and fresh perspectives that agencies provide. Sharing real-world examples, we highlight how a hybrid app...

In this podcast episode of Elevated Marketing, we explored the current marketing metrics, focusing on key data points businesses need to prioritize. Emphasizing the interplay of data and creativity, we broke down the essential metrics that matter at each stage of the marketing funnel—from building awareness to driving conversions and fostering loyalty. While marketing tools and trends continue to...

Looking to grow your local business and attract more nearby customers? In this episode of the Elevated Marketing Dot Podcast, we’re sharing practical tips and strategies to help you connect with your community. Whether it’s optimizing for “near me” searches, running location-specific promotions, or building trust through local partnerships and events, we cover the key tactics that drive real resul...

Email marketing continues to be a powerhouse in digital strategies, evolving with AI-driven personalization, interactive designs, and seamless integration across marketing channels. In today’s episode, we’ll explore how AI is reshaping email campaigns, from dynamic content creation to predictive analytics, and discuss the rise of interactive emails, user-generated content, and voice integration. W...

Creating valuable content in today’s crowded digital landscape requires more than just following trends or churning out AI-generated posts—it demands creativity, strategy, and a deep understanding of your audience. In this podcast, we dive into what it means to create content that truly resonates, exploring how to balance educational, emotional, and practical value with your brand’s goals. We’ll d...

In today’s episode, we’re chatting about the value of hiring a social media marketing agency and why it can be a game-changer for businesses looking to elevate their digital presence. From leveraging industry expertise and creating data-driven strategies to saving time, maintaining consistency, and integrating with broader marketing efforts, we’ll explore how agencies help businesses stay competit...

Creating content isn’t just about publishing; it’s about purpose, strategy, and optimization. In this episode, we explore how to choose the right topics, align content with the buyer's journey, and craft pieces that engage, inform, and convert. From using topic clusters and internal linking to diversifying formats and leveraging unique insights, we’ll break down what it takes to create impactful,...

Content is the backbone of SEO, whether you're optimizing for traditional search engines like Google or newer platforms like ChatGPT. Search engines prioritize content that’s valuable, reliable, and engaging for users, which is why high-quality, relevant content is essential.  Effective content strategies include natural keyword optimization, regular updates for freshness, and strong internal and...

Today we’re diving into budget-conscious marketing—exploring practical strategies for maximizing impact without overspending. We'll cover how to identify your most profitable audience, set clear goals, and leverage free tools to streamline your efforts. From organic social media and SEO to repurposing content and utilizing email marketing, we’ll outline a prioritized approach for small budgets. We...

Social media can be a powerful tool for building brand awareness, whether managed by a social media agency or an in-house team. On this podcast, we discussed the essential elements of successful social media branding, including the importance of a clear strategy, consistent content, and authentic engagement to connect with audiences. We also cover the value of influencer partnerships, user-generat...

In this episode, we chatted about the distinct marketing strategies required for new versus established businesses. We explored how new businesses focus on building guerilla marketing tactics, reaching broader audiences, and cost-effective tactics, while established businesses emphasize customer retention, loyalty, and consistency across channels. From goals and audience targeting to budget alloca...

There is a power in buyer personas in marketing, that can be underutilized. We talked today about using the example of "Compassionate Carrie," a fictional persona for a volunteer program, we explored how a well-crafted persona goes beyond demographics to capture the emotional drivers, motivations, and needs of your audience. We emphasized the importance of deep research, addressing common objectio...