Elevated Marketing DOT Podcast

Everyone’s debating whether ChatGPT is replacing Google, but here’s what nobody’s talking about  the real data gap shaping how we see AI, search, and marketing itself. The new blind spot isn’t just about missing numbers; it’s about who controls the story. In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore ho...

In this episode, we break down 10 simple questions to help you determine if email marketing belongs in your strategy. We cover: When trust matters before a sale What to do when leads convert slowly How email can reduce no-shows and boost retention Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll als...

Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists. We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind s...

Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority. From real-time engagement and community building to AI-driven discoverability and generational targeting, we c...

If your business isn’t showing up when local customers search, you’re already losing. In this episode, we break down the real strategy behind local SEO. We unpack everything from how Google determines local rankings, to why reviews, citations, and your website structure play a bigger role than you think. Whether you're a local healthcare clinic, event company, or service provider, this conversatio...

In this podcast, we’re breaking down the six questions that every smart marketing plan needs to answer and why skipping even one can tank your results. We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes.  Think of this as your strategic checklist to make sure every campai...

Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy,  automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis...

What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins. We’ll share practical examples from our o...

In this episode we tackle a topic we’ve seen frustrate way too many businesses: marketing packages. Those neat bundles of deliverables; full of social posts, blog counts, and templated tasks might feel safe, but actually hold your growth back. From the importance of strategy-first thinking to the dangers of one-size-fits-all execution, we unpack what really moves the needle and why packages aren’t...

If your marketing isn’t working as hard as it should, your brand messaging might be the silent culprit. In this episode, we break down why brand messaging actually is not mission statements or buzzwords, but the strategic language that shapes how people perceive your business. From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework...

More traffic isn’t always the answer. In this episode, we show you how to get more out of the visitors you already have with smart Conversion Rate Optimization (CRO) strategies. We dive into what CRO actually means, why it's often overlooked, and how even small changes can make a big impact on your bottom line. You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data...

Most businesses are stuck chasing marketing tactics. One day it’s email, the next it’s TikTok or SEO, but nothing seems to move the needle. That’s because those tactics, by themselves, aren’t solutions. They’re just tools. We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, wa...

The real value of AI in marketing comes not from replacing people but from giving them space to focus on what humans do best. It’s about letting strategy, nuance, and emotional intelligence lead the way while AI takes care of repetitive tasks like audience segmentation, first drafts, campaign setup, and data analysis. When you combine AI’s speed and precision with human insight to shape the tone,...

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If you’ve ever stared down the pressure of constantly coming up with fresh social media content, this episode is for you. We’re sharing the strategy behind turning one blog post into 20 pieces of high-impact content that span everything from Instagram reels to LinkedIn posts. This is the same process we use at Elevated Marketing to help our clients get more mileage from every piece of content they...

If you’ve ever felt overwhelmed by where to show up online, today we’re breaking down what multichannel marketing really means. Now, before you roll your eyes and think, “Great, another buzzword,” stay with us. Multichannel isn’t about being everywhere just to check a box. It’s about being intentional showing up on the right platforms, at the right times, in the right ways to guide your audience f...

You know that nagging feeling you’ve had about your marketing agency? The one that says, ‘Something’s not adding up’—but you haven’t done anything about it yet? This episode is for you. We’re unpacking the real reasons smart business leaders stay stuck with agencies that aren’t driving growth—and why it’s costing way more than just budget. From internal bandwidth issues to fear of starting over to...

In this episode, we’re digging into a question that every business owner and marketing leader needs to be able to answer—but most can’t: What makes your business stand out? We break down why “great customer service” or “free estimates” aren’t cutting it anymore, and how to figure out the real reason customers should choose you over the competition. From real-world brand examples to strategies we’v...

In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and...

Ever wonder why people actually share content on social media? In this episode, we unpack the psychology of sharing with marketing strategist Jennifer Denny and Brenna, who brings her psychology degree to the table. From emotional connection to altruism and trend participation, we explore the real reasons behind every “share” button tap—and how your business can craft content people want to amplif...

In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsiste...

In this episode, we break down why content isn’t just a piece of your marketing strategy—it is the strategy. From identifying your audience to building out multi-format content across the funnel, we walk through our proven process and share stories of how we’ve implemented it for real clients, including the mix of evergreen and trending content, how to repurpose assets, and what metrics actually m...

In today’s market, volatility isn’t just expected — it’s guaranteed. In this video, we break down why diversifying your lead sources is critical for sustainable growth. We cover real-world examples, the hidden risks of single-channel dependency, and how to build a marketing system that can survive platform shifts, economic swings, and changing buyer habits. Whether you're stuck relying on one ad p...

In this episode, we’re flipping the script and talking about us. We rarely take center stage—we’re usually deep in the trenches, building strategies and solving marketing puzzles for our clients. But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you t...

In this episode of the Elevated Marketing DOT podcast — where the "DOT" stands for Data Over Time — Jennifer Denney and Brenna Jackson unpack the key differences between marketing campaigns and continuous marketing. Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to stri...