Elevate Your Direct Sales Business with Kelly Northcott

In the last episode, we talked about five sources of new customers: posting on social media, engaging in groups, getting referrals, doing vendor events, and doing parties. In this episode, we’ll dive into getting referrals, which every direct seller, especially those who are focused on social selling, should make part of their regular business practices. Most direct sellers aren’t comfortable aski...

Your business is like a river. If you don’t have a source of water entering it, it will eventually dry up.  You need a steady stream of new customers coming into your business because you can’t grow just by selling to the same people. Eventually, they’ll buy less and less, and some will stop buying altogether.  In this episode, I give you five different sources of new customers for your business a...

In this episode, we dive into the third crucial component of social selling: conversations that convert. You might call them reachouts, messages, or follow-ups, but I like the word conversations because that’s what you want them to feel like. Your business is made up of conversations, and the more conversations you have, the more successful you’ll be. This episode is packed with strategies and tip...

Your company can change its comp and career plan, go from a direct sales model to an affiliate model, close, or even terminate your agreement, and when companies do any of those things, you’ll be blindsided because they’ll do them without giving you a warning.  In this episode, I’ll share the four things that can do to protect yourself so that you have everything you need if you want to or have to...

Every direct seller should use social media, but just posting to post or copying and pasting aren’t enough if you want social media to help you build your business.  This episode reveals the common social media mistakes that a lot of direct sellers make and how to avoid them. By the time you finish this episode, you’ll know: How often you should post to grow your business. How long it takes to get...

You can’t control the algorithm, who sees your content, or how people engage with your content, but you can control how you engage with other people’s content.  Most people won’t see your content, but most people will take notice when you engage with their content.  In this episode, you’ll discover the strategy for how to engage with other people’s content so that you get noticed, create connectio...

Someone sent me this quote, “May the last six months of 2024 be the plot twist you’ve been waiting for,” and I loved it so much that I created this episode around it.  We’re halfway through the year. Six months have gone by very quickly, and six months from now, we’ll be marveling at how quickly the year went by.  What if we marveled at how much progress we made instead? It's time to get some...

In this episode, I give you tactical tips for optimizing your social media profiles as a direct seller.  Every time you show up on social media, you’re making an impression, and when people are curious about who you are and what you’re about, they’ll go to your profile to check you out. Your social media profiles act as digital business cards. Taking a few minutes to set them up strategically can...

The social selling model is appealing to direct sellers because it’s flexible and doesn’t seem to require much time. However, very few direct sellers build a successful business in the nooks and crannies, and it’s not because it’s impossible or even hard to do; it’s because most people who work their business part-time don’t treat it like a business. Most social sellers have a misconception about...

If you’ve been following me for a while, you know I’m a big fan of the party model, and my favorite business plan combines the party and social selling models. So, it might surprise you that if you asked me if you had to make a choice between building your business with parties or with social selling, I’d tell you to lean into social selling.  It’s not because parties are harder or harder to learn...

There are several myths about summer businesses:  No one wants to host. Everyone’s busy. No one is buying because they’re waiting for the new products. No one wants to start a business over the summer. The truth about summer is that summer’s different. It has its own vibe; people’s schedules are different, and people do different things in the summer than they do during the rest of the year. In th...

If I were in the field, I’d use both the social selling and party models. I like the social selling model as a way to attract people to you and to serve your current customers. I can see the appeal of it for direct sellers because, given how it’s being advertised and trained, it does seem easier than using the party model.  However, most direct sellers aren’t getting the results they want from it,...

This episode is for all direct sellers, even the ones who are happy as can be with the company they’re with right now and think they’ll stay there forever.  The best time to look for a job is when you have one, and if you listen to this information when you’re in a good space, you’ll process it objectively.  You might think you’ll never need this information, but when companies close or make a cha...

In this episode, I walk you through my system called A _____ a Day in May, and I show you how it will help you build consistency, create a habit, boost your results, and benefit your mindset.  You can use this system all year, not just in May. You can call it 30 in 30 if you want to do it every day or do an activity at least thirty times in a month, such as sending thirty reachouts.  You can do th...

Jenny Perry is an Advanced Director with Pampered Chef, and she joins me to share her tips for boosting her calendar and keeping it as full as she wants. Jenny joined Pampered Chef three and a half years ago. She has promoted several times, developed leaders, leads an engaged and productive team, and earned three trips in addition to numerous other awards. What makes Jenny’s story even more extrao...

In this episode, we talk about how to use your birthday and your customers’ birthdays to grow your direct sales business. I start by discussing some of the mindset benefits of celebrating other people’s birthdays. Celebrating feels good, raises your vibration, attracts more good vibes to you, and helps you become your future self. Successful people are the kind of people who go out of their way to...

Is the party dead? I don’t think so. The way some direct sellers do them might be, but as long as the party you do includes five crucial elements, the party works. The direct sales party format has evolved over the years. The first version consisted of an hour-long presentation in someone’s living room. Then, catalog parties were added, and, of course, social media and virtual parties became popul...

Learning how to create an effective message is an essential skill, but no one signs up to be a direct seller so that they can send booking messages. If you want to keep your direct sales calendar full, you need to master the skill of booking parties from parties.  In this episode, I break down the four things you need to do at your parties to get the booking results you want. Focus on Bookings Par...

Most direct sellers tell me that they’re interested in doing more parties, but they struggle to book them. So, in this episode, I'll share my booking formula that will help you fill your calendar and avoid the common mistakes that many direct sellers make when it comes to booking parties. Booking parties is a fundamental skill for your business, and when you master it, you’ll be able to apply...

A lot of direct sellers are using the social selling model to build their business, and that will get you some results from your warm market, but when you combine the social selling model with the party model, you’ll greatly accelerate your results. This industry was built on the party model, and just like this industry, parties have evolved over the years. The traditional format can still work de...

Direct sellers have lots of opportunities for support, and they each serve their own purpose, but one of the most impactful sources of support is from your peers. In this episode, I give you all the ins and outs of a peer-based group, which can also be referred to as an accountability group, a mastermind, a growth group, or a networking group.  I’ve been in groups that were great, groups that were...

This episode wraps up the 14 Days of Loving Your Business series, and on it we focus on treating yourself. I give you a couple of suggestions for how you can do this by buying something for yourself and acknowledging and thanking yourself and your business for the treat. The treat can be as small as a cup of coffee. The point is that you acknowledge that you got to buy it because of your business....

On today’s date, you’ll invite someone to join your VIP group, and this is essentially the same process you’d use to ask someone out on a date. If you want to experience success on any level in your direct sales business, you have to learn how to make an offer. If you sit around and wait for people to come to you, you’ll be waiting a long time, even if you post every day on social media. You have...

On today’s date, you’ll find your perfect match. Think about this date as filling out a questionnaire on a dating app, and define what you’re looking for in an ideal customer or team member. Doing this will help you find them because you’ll know where to look for them, create content that will attract them to you, and serve them well because you’ll know what they want and need. In this episode, I...

On today’s date, you’ll write a love letter to your future self. This is a form of vision casting, and it will prime your current self to take the action steps to make the vision you wrote about a reality. It’s also an opportunity to speak to yourself with love and encouragement, and if you can increase the kind words that you speak to yourself, you won’t need anyone else to cheer for you. In this...