Elevate Your Ad Game

This episode was sparked by a conversation with a client who had received some very BAD advice when it came to her ad strategy. With so many fake "gurus" out there, I thought it was important to sit down & bust some myths about Advantage+ campaigns, audiences and enhancements within Meta.  Whilst there are strategies that can work across multiple industries, no ads mentor should be s...

How to split your monthly $1000 ad budget in 2025! Here's a framework that can work for both lead and sales conversions. This framework will help you decide how much money to allocate to cold/vs warm audiences, how much to allocate to testing and the complementary campaign types you should look to set up. Also... a few cheeky tips on follower growth via boosting & driving engagement on your ad...

Unless you've been living under a rock, you've probably noticed some massive changes in Ads Manager. In this episode I'll take you through the main ones - what they are, what you need to know and what it means for your ads. I'll also dive into the importance of ongoing testing in the current ads landscape and why you're creative is more important than ever in 2025! Questions? Hit us up here .&nbsp...

Success with ads isn’t just about tactics—it’s about how you think. In this episode, I'll break down the Ads Mindset : the strategic and psychological approach that separates profitable marketers from those who burn money on ineffective campaigns. You'll learn how to embrace data-driven decisions, creative testing, and a long-term investment mentality to get better results from your ads. Whether y...

In this episode, I speak with Entrepreneur and 7-figure Business Leader Marina Soicher on taking an ad-centric approach to building a successful affiliate marketing business. Marina takes us on her journey from “ads-newbie” to Business Leader and Mentor, shares her tips for learning, testing and scaling ads and gives us a framework that can help track & interpret ad results. You can find Marin...

Welcome to 2025! In this ep, we'll chat through 5 x instagram updates that have launched this year: why they were launched and how you can use them! I'd love to hear what you struggle with, what's worked (or hasn't worked) for you in the past and what you'd like help with moving forward, so please send any questions or comments to   hello@brandscend.au You can find out more about our   P...

In this episode we are going to cover Lookalike audiences - what  they are, why  you would use them and how  you should build them. We'll clarify the differences between retargeting & lookalike audiences (as many people get these mixed up) and we'll discuss the different types of Lookalikes you can build and why you would do so. Also, as always a few handy tips and tricks y...

In this episode, I'm sharing a secret strategy I use all the time to launch ads into a brand new campaign with comments, like and shares already populated!! We will dive into how to build an engagement campaign, optimised to post engagements, use it to generate comments & likes and then pull it into a leads or sales campaign to launch with impact! I'd love to hear what you struggle with,...

In this episode, we're going back to basics baby! Let's chat about the six campaign types within Meta- when, why & how to use them. If you're choosing any old objective without understanding how the algorithm can benefit you, you're wasting $$$! Going back to basics and revisiting your strategy sounds so simple, but it's one of the most effective ways to improve your results. So if you've been...

Are you bringing in cost-effective leads, but not seeing the conversions you’re after? In this episode we’re focusing on quality over quantity because a more expensive lead that converts is worth ten times more than a lead that’s dead in the water! We’ll look at 3 on-platform and 3 off-platform considerations & optimisations that will help you improve lead quality. I'd love to hear what you st...

In episode 2 we are going to dive into creating ads! What's trending in 2024? Images, videos? What do you put in your ad? How do you write a script? How do you know what will resonate with your audience? If you're feeling overwhelmed, you're not alone, but we've got your covered! We'll dive into types of video ads, how to write an ad script, where to find inspiration, what's trending in video in 2...

Welcome to Ep #1 of Elevate Your Ad Game! If you're here, you're probably looking to master ads to help generate leads or sales for your small business! I'm Lauren Deighton and I'm your host. In weekly bite-sized episodes, we are going to explore ad strategy and implementation together, debunk ad myths and get the algorithm working for you! In this episode, we'll deep dive into a tried and tested...