Supo
Elephant in the Boardroom - Presented by Supo.
ELEPHANT IN THE BOARDROOM - the podcast where agency leaders say the quiet part out loud. Presented by Supo, this is where founders and senior leaders from across the agency world name the issues everyone sees but nobody mentions - the dependencies, the pretences, the decisions being dodged. Each episode brings leaders to the table to confront the elephant head-on, from invisible power structures to growth questions agencies would rather avoid. No polish, no PR lines - just honest conversation about the things that actually keep agency leaders up at night.
Where to listen?
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Episodes
THE AI RECKONING - Raj Bawa, Jonathan Boakes & Chris Maslin 09.07.2026 24:56
The conversation about AI has gone everywhere except the place it actually matters: governance. Boardrooms are excited. Marketing teams are experimenting. Finance departments are calculating efficiencies. And somewhere in the middle, something dangerous is happening. Employees are using ChatGPT on personal accounts with sensitive data. Companies are buying AI tools without understanding where thei...
AMBITIOUS AGENCIES: rebuilding confidence, risk and momentum - Sarah Vick, Simon Rhind-Tutt, Joanna Anthony 26.06.2026 31:53
Agency leaders are built for optimism. It's in the DNA. Walk into any pitch presentation and you'll see it: the belief that this agency can solve anything. The energy. The hunger. The confidence that borders on audacity. But the last few years have worn that down in ways that aren't always visible. The roller coaster didn't just go higher and lower - the highs and lows became excep...
AI, VALUE AN AMBITION: WHAT AGENCIES CHARGE FOR NEXT - James Holden, David Finch, Simon Douglass, Louis Wilkins 21.06.2026 31:37
The question arrives quietly at first. Then it becomes deafening. Agencies are delivering work faster than ever. Not because they've hired more people or worked harder. Because AI has fundamentally changed how work gets done. A task that took three days now takes three hours. A brief that required a week of research now needs an afternoon. Efficiency has skyrocketed. But something else has hap...
THE SAMENESS TRAP - Jeremy Stern, Scott-Ashley Whiteley, Alona Malinovska 11.06.2026 29:53
Most agencies look the same, pitch the same, and end up competing on price. This episode is about what you do instead. Jim Johnson is joined by Jeremy Stern, Scott Ashley Whiteley and Elena Malinowski for a conversation about standing out in a crowded market. Jeremy explains why he narrowed his niche while everyone else diversified - and how 20 years of sticking to it means over 60% of his income...
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